Keeping it real ... Never a truer word said - thanks to our friends @smell_stories in Brussels for highlighting this perspective. It's true : not all "niche" is created equally ( I do rather like the idea of being a 'quiet rebel' ) - and that's fine, but let's be honest about it; as we're always being told that 'transparency' is so important to all brands and consumers these days And here's to shopping with the genuine and authentic small businesses. Those with some soul, some genuine passion ... #GALLIVANT #niche #shopsmall #perfume #authentic #genuine #artisanmade #maker #nicheperfume #passion