Introducing our Prince Street flagship. New York is where I grew up, and Soho has always been a place where creativity and culture intersect. We wanted this space to reflect Faherty as a world-class brand while still feeling rooted in the artistic spirit that defines the neighborhood—and honestly, the brand itself. This project is deeply personal to me. When we partnered with @home.studios to redesign the space, the goal was never just to create a store. We wanted it to feel warm, lived-in, and welcoming—a place where people can slow down, connect, and really experience the world of Faherty. Natural wood millwork, layered textures, curated vinyl, and thoughtful details throughout were all chosen intentionally to create an atmosphere that feels elevated without losing its sense of ease and comfort. More than anything, we wanted this flagship to feel like an extension of the brand itself: grounded, thoughtful, creative, and built around connection. We’re excited to finally open the doors on Prince Street. — Mike Faherty