We believe in good design, which is inherently earth minded. Over 2 million bars of soap are discarded by the domestic hospitality industry per day - we set out to change this, creating a first-of-its-kind, low-to-zero waste mini bar soap, housed in 100% dissolvable packaging. The #1 wasted product in hospitality is soap. Cynthia and I set out to change that — creating a sustainable, luxury soap that’s as good for the planet as it is for you.” Gwyneth Paltrow Created with @goop, our bar soap leaves nothing behind but a whole lot of good.