Scalp first, serve later. 🍦 We get asked a lot about how to apply our bars and we get it, it’s a learning curve. But it’s simpler and speedier than you may think - thanks to the shape of our shampoo. We designed the crescent shape to curve to your scalp perfectly for ease of application. Gliding on, getting full coverage and effectively cleansing without any slippage. So all YOU need to do? Wet your hair, swipe it onto your scalp, lather your hair directly. No hand lather needed, because this isn’t a sudsy soap - it’s the best clean, effective and ethical hair care you’ll ever get your hands on. EVER.