Show us a better spot to lather up, we’ll wait. 🧼♨️🧖♀️
ethique.com
Dec 6, 2025Instagram
Find us charming and bar-ing at the @byoma Wonderlab in NYC this weekend ❄️🧪 The festive + fun pop up is all delicious drinks, personalized exclusive BYOMA merch and the very best goody bags. Including us! Tickets for tomorrow Dec 6 are sold out, but limited walk-in spots are available! 🇺🇸21 Greene Street, New York: Saturday 6th Dec, 11am - 5pm
ethique.com
Dec 6, 2025Instagram
Queenstown so far we love you, and here’s our shortlist why. Ahem… ✔️Thrills with views like this 🥹✔️The best company (who looks this good plunging from a bridge!) ✔️Unmatched scenery ✔️ Only the best chocolate and wine ✔️ THIS @qtqueenstown welcome A little @ajhackettbungynz warm up, before a @chardfarm sip, and a whole lot of Queenstown beauty! 🍷
ethique.com
Dec 5, 2025Instagram
Curious how our bars are made? We took our international guests BTS to make their own and see the care, craft, and a little bit of magic that goes into every solid bar! ✨🫧
ethique.com
Dec 4, 2025Instagram
The room where it happens - our Ethique Lab in Auckland. 🥼 Our talented guests got a front row seat to how our bars come to life - magic butter, oils, melted and casted into hair perfection. Waterless wonders, 30x more concentrated than liquid options. And the best part? They got to roll up our sleeves and make our own custom shampoo! What would make it into your dream bar, we’re listening…👂🫧
ethique.com
Dec 4, 2025Instagram
Homepage change from Ethique
ethique.com
Dec 4, 2025Homepage
Day 1 & 2 in beautiful Aotearoa have been nothing short of magical 💫 We kicked things off with some much needed post-flight wellness at @harkerherbals Then it was off to the greens with @ashleyandcosociety for a fun day of scenery, scents and perfect putts. So lucky to share the quality, consideration and magic of NZ brands with our community - far and near. 🫶 Can’t wait to share what’s next… 👀
ethique.com
Dec 3, 2025Instagram
Homepage change from Ethique
ethique.com
Dec 3, 2025Homepage
New Zealand, we’ve arrived - let the hometown tour begin! 🇳🇿👋 From kiwi PJs (thanks @wearecozyland) to bar-themed rooms (@qtauckland magic), we’re going to be showing off our friends in NZ for the next week. So buckle up and settle in for the best (bar none) of our other-side-of-the-world-heaven with a few of our best American mates . 🫧
ethique.com
Dec 2, 2025Instagram
Mom, we’re on TV! ✨ Alert the family group chat, this one’s BIG. Did you spot us on @goodmorningamerica this AM? 👀 In celebration of our extra impact-ful Giving Tuesday plastic pull (2x for today only!) and our powerful duos. Giving Tuesday and always, we’re so very grateful for you. We truly couldn’t have reached this milestone year without year - 42 million plastic bottles saved and counting. 💚
ethique.com
Dec 2, 2025Instagram
Say Kia ora to some of our lovely team members down under! 🌱 Though our team is stretched far and wide across different time zones and countries, we’re united by our passion for sustainability, and sharing great hair care that makes a real difference on your strands and the planet! 🫧
ethique.com
Dec 1, 2025Instagram
We’re so excited to be heading back to where it all began! Ethique Beauty, along with a few fellow hair enthusiasts, will be spending the week in New Zealand - getting an inside look at how our bars are made and exploring the magic of Aotearoa! 🌱 Stay tuned - more adventures to come! ✈️🫧
ethique.com
Nov 30, 2025Instagram
So a lot of you have been asking: Just how do our bars equal 3 - 5 bottles of liquid? Swipe to find out! ➡️🫧
ethique.com
Nov 29, 2025Instagram
Straight from the team chat✨ Our bars have seen a lot of action - swipes and slivers galore, and we’re here for it! How long do your bars usually last you? Spill the suds in the comments🛀🫧
ethique.com
Nov 28, 2025Instagram
Stuffing, suds, and silky strands - who will you be sitting next to this Thanksgiving? 👀✨ Swipe for all the reasons our team are the very best. Thankful for each other. Thankful for you! Thankful to be able to do GOOD work for the GOOD of the world. Now back to your seconds ok. 🍽️
ethique.com
Nov 27, 2025Instagram
Homepage change from Ethique
ethique.com
Nov 27, 2025Homepage
We hear you and we totally don’t judge, (but what if maybe your best hair days were ahead of you? 🫧) Lucky for you, it’s the perfect time to treat yourself to our solid magic makers for 35% off + FREE shipping. Need a match? Comment your hair goals below! 🩵🛒
ethique.com
Nov 26, 2025Instagram
Hometown trips minus having to use the spare bathroom mystery shampoo or cleanser. ✈️ Share what’s in your carry-on in the comments below and we just might stock you up! 🩷🫧
ethique.com
Nov 26, 2025Instagram
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