Less water, more actives - for your best hair yet! When we get asked, why should I switch to solid? The answer is simple - it’s just better. Better for your hair, the planet, your wallet - all of it. 💚 Here’s why: - Up to 30x more active (and premium) ingredients 🫚 - Less water means less stabilizers & preservatives, less dilution - more of the good stuff 🫧 - Richer butters and oils, unavailable to liquid formulas and cosmetic chemists by nature of them being water-based ✨ It’s all upside 😉
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onSep 26, 2025Ethique
ethique.com
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Less water, more actives - for your best hair yet
Sep 26, 2025, 11:17 AM
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