@campbellsmurph has refined her approach for deciding what products she’ll buy for her household. We each have our own unique frameworks and needs that guide the choices we make in service to our health and the health of our loved ones. LMNT is a helpful tool in the belt for many different types of health journeys — but it’s not for everyone and that’s okay. We formulated LMNT to provide a zero sugar electrolyte drink that tastes absolutely delicious (and we’re not biased, of course). It all started with a problem. Our co-founders Robb Wolf and Luis Villaseñor were both seeing and experiencing the same issues: fatigue, cramping, brain fog, lagging performance. Even in people eating “clean” and training hard. So they did what coaches do. Went back to the physiology. Dug into the literature. Built DIY electrolyte mixes. Shared those recipes with clients. Watched what changed. The pattern was clear: When people got enough sodium, things improved. Fast. Most electrolyte drinks on the market were either woefully under-dosed or loaded with sugar. But sweat isn’t sweet. It’s salty. The formula is simple: ⚡ 1000 mg sodium — to replace what you lose ⚡ 200 mg potassium — to support cellular signaling ⚡ 60 mg magnesium — for energy, muscle function, and recovery The LMNT formula is backed by physiology, research, and tens of thousands of real people testing it in the wild. Stay Salty ⚡