#DesignOfTheWeek | The most affordable BAPE item at the time is now one of its most coveted collectibles 🦍 In 2001, @nigo approached @pepsi with the idea of creating limited-edition merchandise, helping pioneer the fashion-brand collaborations that are now commonplace. His concept was simple - transform everyday Pepsi cans with BAPE's signature camouflage print, bringing the streetwear label to an entirely new audience. Retailing for less than a dollar, the cans sold out almost instantly, becoming coveted collector's pieces. Today, they're prized by fans as a cherished piece of BAPE history. See them in our #NIGOExhibition until 4 October 2026. Head to the link in our bio to book your ticket.