With England kicking off their World Cup campaign, we're looking back at some of the tournament's most iconic design stories 🏆 Our 2022 exhibition Football: Designing the Beautiful Game explored how design has shaped the sport, showcasing the legacies of clubs and legends including Lionel Messi, Pelé, George Best and Diego Maradona. Here are a few World Cup highlights from the exhibition, revealing how design has helped define the world's biggest football tournament: 👟 Geoff Hurst’s adidas Diamant boots from the 1966 final, later dipped in bronze ⚽ Match balls from the 1930 final between Argentina and Uruguay 🇧🇷 Pelé’s kit from the 1958 World Cup, worn when he was just 17 years old 🖌️ Official World Cup posters from across the decades Good luck to the England team ⚽ 📷 Felix Speller