#DesignOfTheWeek | @stellamccartney and @adidas’ design for @teamgb athletes merged high performance with contemporary fashion🩱 Created for the London 2012 Olympics, this diving swimsuit features bonded seams to improve hydrodynamics and enhanced compression to support a diver's muscles. Also essential to the design of Olympic uniforms is representation of the national flag. In this design, McCartney deconstructed the Union Jack into an abstracted modern look. See this design IRL as part of Splash! A Century of Swimming and Style, until 17 August 2025. Tap the link in bio to book your ticket.
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onApr 29, 2025Design Museum Shop - GB
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#DesignOfTheWeek | @stellamccartney and @adidas’ design for @teamgb athletes merged high performance with contemporary fashion🩱
Created for the London 2012 Olympics, this diving swimsuit features bonded seams to improve hydrodynamics and
Apr 29, 2025, 12:00 PM
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