What if your hair colour could do more than just colour? Spoiler alert, it can. Introducing THE PRESENT TIME by Davines — demi-permanent, alkaline colour that transforms your look AND cares for your hair. ✨ Provides up to 10x more shine 💧 Restores lipids so hair feels healthier, more elastic, and less prone to breakage 🤍 Covers up to 70% grey coverage* 🥥 Made with regenerative organic certified® coconut oil 🚿 Rinses out with up to 40% less water compared to average alkaline color on the market** Visit your participating Davines salon to experience this for yourself. *On Naturals, 50% on Fashion reflects **Instrumental test on hair lock