Early motherhood is a beautiful season — but it’s also one filled with new routines, interrupted sleep, and constant demands on your mind and body. All of that can lead to elevated cortisol, the body’s main stress hormone, which may affect mood, energy, and overall sense of balance. That’s where youtheory ashwagandha can offer support. As a clinically studied adaptogen, ashwagandha helps the body regulate cortisol and maintain a healthier stress response — giving new moms a steadier foundation as they navigate the daily rhythm of caring for a little one. More calm. More balance. More capacity to show up for yourself and your family, which is what it’s all about 🧡 #Youtheory #Ashwagandha #NewMomWellness #CortisolSupport #Adaptogens #CalmFromWithin #PostpartumWellness
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Dec 12, 2025Instagram
Meet youtheory Irish Sea Moss+ Gummies — your new daily treat for healthy skin, hair, nails, and immune support. 🌿✨ These nutrient-rich gummies are packed with essential minerals, powerful antioxidants, and boosted with Biotin, Vitamin C, and Vitamin D to elevate your wellness routine from the inside out. Delicious, convenient, and formulated to help you look and feel your best — every single day. These are the perfect Christmas gift and are now available at @samsclub and @amazon. 🧡 #Youtheory #IrishSeaMoss #SeaMossGummies #Biotin #VitaminC #VitaminD #ImmuneSupport #SkinHairNails #WellnessMadeSimple
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Dec 11, 2025Instagram
We asked youtheory staff what their top supplements they’d give as Christmas presents this year and this is what they said ☺️🎁 Happy shopping! #youtheory #christmas #giftgiving #supplements #wellness
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Dec 11, 2025Instagram
Motherhood is a treasure and a gift, but it can sometimes be a lot. The schedules, the mental load, the “just one more thing” that never seems to end… your nervous system feels it before you do. That’s where youtheory ashwagandha comes in. This adaptogenic herb has been shown to help regulate cortisol (your body’s main stress hormone), support a calmer mood, and improve your ability to handle everyday pressures. Whether it’s the morning rush, the endless to-do list, or trying to find five quiet minutes to yourself, youtheory ashwagandha can help your body shift out of stress mode and back into balance. Because the calmer you feel on the inside, the more present you can be on the outside. And every mom deserves that kind of peace. 🧡 #Youtheory #Ashwagandha #MomLife #StressSupport #Adaptogens #CalmFromWithin #MindBodyBalance #momhacks #stressrelief #calm
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Dec 9, 2025Instagram
We’re thrilled to announce that youtheory Shilajit has won a 2026 Shape Fitness Award for “Best Supplement for Endurance!” 🏆✨ Shilajit is a true superhero ingredient — rich in antioxidants and minerals that help combat oxidative stress and support overall vitality. Our formula features clinically studied PrimaVie®, a premium form of Shilajit shown to: 💪 Increase energy and stamina 🌿 Reduce fatigue ✨ Support natural collagen production Start nourishing your energy, activating collagen, and supporting your wellbeing from within. #Shilajit #Youtheory #PrimaVie #ShapeFitness #ShapeAwardWinner #WellnessScience #CollagenSupport #EnergyBoost #DailyVitality
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Dec 9, 2025Instagram
Day 5: The Gift of Wellness For our final day, we’re giving away something truly special—a full year of wellness with all five of our youtheory Favorites: Shilajit, Total Body Turmeric (NEW), Ashwagandha, Saffron, and Concentrated Effect Collagen. What does this give you? - A year of steady support for your energy, stress, focus, glow, resilience, and overall vitality. - A year of daily rituals that help you feel anchored, nourished, and well — from the inside out. - A year of choosing yourself, consistently. This gift offers: – Daily support for whole-body wellness – Trusted, science-backed ingredients you can rely on – A foundation that strengthens who you are and who you’re becoming Because wellness isn’t a moment—it’s a rhythm. And a year of our youtheory Favorites can help you step into 2026 feeling supported in every way. How to Enter: 1️⃣ Follow @youtheory 2️⃣ Tag 5 friends who would love a year of Youtheory Favorites Here’s to nourishment, vitality, and the daily rituals that support your best you. ✨🧡 Winner will be announced on December 12th. No purchase necessary. Open to U.S. residents, 18+. Enter by 12/11/25 at 11:59 PM ET. View the official rules at https://www.youtheory.com/pages/youtheory-wellness-giveaway-rules. Not affiliated with Instagram, Facebook, or any other social media platform used to advertise this Sweepstakes. All transportation, lodging, meals, parking, and any other expenses not specifically stated as part of the prize are the sole responsibility of the winner. #youtheory #Giveaway #5DaysofGiveaways #YoutheoryFavorites #YourBestYou #FutureYou #WellnessForAll
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Dec 5, 2025Instagram
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Dec 5, 2025Homepage
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Dec 5, 2025Meta Ads
Day 4: The Gift of Presence Today, we’re giving away a Lifetime of Calm Premium—full access to Calm’s meditations, sleep support, breathwork, and soundscapes designed to help you return to yourself with more ease and intention. What does this give you? A lifelong toolkit to soften stress, regulate your nervous system, deepen your rest, and bring more clarity and calm into your days. This gift offers: – A daily practice that supports presence – Tools for emotional steadiness and restorative sleep – Long-term support for grounding, awareness, and inner peace Because presence isn’t a moment—it’s a way of moving through your life as your best you. How to Enter: 1️⃣ Follow @youtheory 2️⃣ Tag 5 friends who would love a Lifetime of Calm Premium Here’s to stillness, clarity, and the moments that bring you back to yourself. ✨🧡 Winner will be announced on December 11th. No purchase necessary. Open to U.S. residents, 18+. Enter by 12/10/25 at 11:59 PM ET. View the official rules at https://www.youtheory.com/pages/youtheory-calm-giveaway-rules. Not affiliated with Instagram, Facebook, or any other social media platform used to advertise this Sweepstakes. All transportation, lodging, meals, parking, and any other expenses not specifically stated as part of the prize are the sole responsibility of the winner. #youtheory #CalmPremium #Giveaway #5DaysofGiveaways #Presence #NervousSystemSupport #FutureYou #YourBestYou
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Dec 4, 2025Instagram
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Dec 4, 2025Meta Ads
Day 3: The Gift of Movement! Today we’re giving away a FORM membership—created for anyone who wants movement that strengthens both the body and the mind. What does this give you? Access to intentional, expert-led strength, Pilates-inspired, and mobility sessions designed to support your energy, alignment, nervous system, and long-term well-being — all from home. This gift offers: – Guidance that meets you exactly where you are – Workouts that build consistency, not burnout – A supportive path to feeling strong, balanced, and grounded Because meaningful movement isn’t about doing more—it’s about moving with purpose and supporting the version of you you’re becoming. How to Enter: 1️⃣ Follow @youtheory 2️⃣ Tag 5 friends who would love this Here’s to strength, balance, and a 2026 rooted in intentional movement. ✨🧡 Winner will be announced on December 10th. No purchase necessary. Open to U.S. residents, 18+. Enter by 12/9/25 at 11:59 PM ET. View the official rules at https://www.youtheory.com/pages/youtheory-form-giveaway-rules. Not affiliated with Instagram, Facebook, or any other social media platform used to advertise this Sweepstakes. All transportation, lodging, meals, parking, and any other expenses not specifically stated as part of the prize are the sole responsibility of the winner. #youtheory #FORM #Giveaway #5DaysofGiveaways #MovementWithPurpose #FutureYou #YourBestYou
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Dec 3, 2025Instagram
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Dec 3, 2025Meta Ads
Day 2: The Gift of Knowledge Today, we’re giving away an Ōura Ring 4—a tool designed to help you understand your sleep, stress, recovery, and daily readiness on a deeper, more personal level. What does this give you? Meaningful insight into the signals your body sends every day: heart rate, HRV, sleep quality, temperature shifts, and recovery patterns—so you can make choices that truly support your well-being. This gift offers: – A clearer understanding of how your body responds to life – Awareness that helps you regulate and restore – Guidance to build habits that support long-term vitality Because knowledge is empowerment—and when you understand your patterns, you can support your best you with more intention. How to Enter: 1️⃣ Follow @youtheory 2️⃣ Tag 5 friends who would love an Ōura Ring Here’s to better sleep, deeper insight, and a 2026 guided by what your body truly needs. ✨🧡 Winner will be announced on December 9th. No purchase necessary. Open to U.S. residents, 18+. Enter by 12/8/25 at 11:59 PM ET. View the official rules at https://www.youtheory.com/pages/youtheory-oura-ring-giveaway-rules. Not affiliated with Instagram, Facebook, or any other social media platform used to advertise this Sweepstakes. All transportation, lodging, meals, parking, and any other expenses not specifically stated as part of the prize are the sole responsibility of the winner. #youtheory #OuraRing #Giveaway #5DaysofGiveaways #SleepHealth #Recovery #FutureYou #YourBestYou
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Dec 2, 2025Instagram
Day 1: The Gift of Longevity😌🧡 We’re opening our 5 Days of Giveaways with a gift designed for anyone who wants deeper clarity on their health: a Function Health membership for one year. What does this give you? A detailed understanding of 100+ biomarkers that influence your energy, hormones, metabolism, resilience, and overall well-being—so you can stop guessing and start supporting your body with intention. This gift offers: – Clear insight into what your body needs – Awareness of what’s supporting you – A personalized path to feeling your best Because longevity begins with knowledge—and using that knowledge to show up as your best you. How to Enter: 1️⃣ Follow @youtheory 2️⃣ Tag 5 friends who would love this Here’s to clarity, confidence, and a 2026 rooted in meaningful transformation. ✨🧡 Winner will be announced on December 8th. No purchase necessary. Open to U.S. residents, 18+. Enter by 12/7/25 at 11:59 PM ET. View the official rules at https://www.youtheory.com/pages/youtheory-function-health-giveaway-rules. Not affiliated with Instagram, Facebook, or any other social media platform used to advertise this Sweepstakes. All transportation, lodging, meals, parking, and any other expenses not specifically stated as part of the prize are the sole responsibility of the winner. #youtheory #FunctionHealth #Giveaway #5DaysofGiveaways #Longevity #FutureYou #YourBestYou
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Dec 2, 2025Instagram
This week, we’re gifting the essentials that support your best you—the rituals and practices that elevate your everyday well-being. Starting today, we’re launching 5 Days of intentional gifting: ✨ The Gift of Longevity ✨ The Gift of Knowledge ✨ The Gift of Movement ✨ The Gift of Presence ✨ The Gift of Wellness Meaningful. Elevated. Thoughtfully chosen with your Future You in mind. Turn on post notifications — Day 1 drops in a few hours!🔔✨ #youtheory #GiveTheGift #YourBestYou #FutureYou #MadeForAllofYou #giveaway
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Dec 1, 2025Instagram
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Nov 30, 2025Homepage
Your year in wellness, officially wrapped. ✨ From Ashwagandha calm and collagen glow to the small moments of self-care you committed to — this is your reminder that showing up for yourself *counts.* Here’s to everything you did for your mind, body, and nervous system in 2025, and everything you’ll build in 2026. 🧡 #Youtheory #WellnessWrapped #2025Wrapped #MindBodyBalance #turmeric #ashwagandha #collagen #lionsmane
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Nov 28, 2025Instagram
Today we’re taking a moment to thank all of you for being a part of our community. Whether you’ve been with us since our early days as a single collagen product at Costco, or you found us somewhere along your own wellness journey — we’re grateful you’re here. Here’s to connection, calm, and a season full of tiny moments your mind and body will thank you for. 🧡✨ #Happythanksgiving #holiday #grateful #youtheory
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Nov 27, 2025Instagram
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