SURI x @lucybronze Couldn’t be more excited to announce this new partnership! Lucy’s been brushing with SURI for over 2 years, and has always championed our approach to sustainability. As an elite athlete, routine is everything—so it was only natural we’d team up. Ahead of this summer’s tournament we caught up with Lucy to find out what’s in her bag. We talked about match day travel, looking after your body, music in the changing room, and of course — Lucy’s number one travel accessory, her SURI toothbrush. #ad
trysuri.com
Jun 13, 2025Instagram
Conscious care. Without the waste. Billions of toothpaste tubes will be thrown away this year. Tubes filled with complex formulas, synthetic ingredients, and packaged in plastic. But not this one. With our new toothpaste you can recycle the box and aluminium tube at home, and your plant-based cap with us, for free. As always we recommend checking your local recycling guidelines.
trysuri.com
Jun 12, 2025Instagram
Come behind the scenes on our toothpaste shoot. Not long till launch day. Remember to sign up to the wait list (link in bio) to be the first to get your hands on it.
trysuri.com
Jun 11, 2025Instagram
Meet the super ingredient that’s quietly changing the future of oral care — Nano-hydroxyapatite (n-HAp) n-HAp is a synthetic version of the mineral that makes up your teeth. It mimics natural enamel, filling microscopic gaps, rebuilding the tooth surface, and sealing exposed dentine to reduce sensitivity. Clinically proven to soothe, repair and support your smile in as little as two weeks — all without disrupting your mouth’s healthy microbiome. And it’s the hero ingredient in our new toothpaste — Restore.
trysuri.com
Jun 9, 2025Instagram
Be the first to try Restore. You could win a 2-years subscription of our new toothpaste and a SURI toothbrush. Join the waitlist by commenting WIN THE TOOTHPASTE and we’ll send you a link (or check out the link in our bio). The giveaway ends June 12th at 11:59pm and the winner will be contacted on June 13th. Good luck. T&C’S Only available to UK/US residents. The winner will be contacted via DM by @discoversuri only (please be aware of scam accounts). No cash alternative. Entry into the competition constitutes acceptance of the above terms and conditions. This giveaway is not endorsed by or associated with Instagram
trysuri.com
Jun 8, 2025Instagram
Meet our new toothpaste—Restore. Wellness-first. Science-backed. Fully Recyclable. Sign up to the waitlist and be the first to get your hands on one. Link in bio.
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Jun 5, 2025Instagram
This is where it starts. Full reveal coming soon.
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Jun 5, 2025Instagram
Full reveal tomorrow.
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Jun 4, 2025Instagram
Launching soon. Sign up to the waitlist in our bio.
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Jun 3, 2025Instagram
Our next launch. Dropping soon. Join the SURI community (linked on our profile) to be the first to know.
trysuri.com
Jun 3, 2025Instagram
Pack like a Wildlife Filmmaker The first in our new ‘Pack like a…’ series — where we unzip the suitcases and carry-ons of people with stories to tell, and reveal the essentials they won’t travel without. Meet @roxythezoologist as she takes us through her travel must-haves while on shoot in the Sahara Desert. —Shaving brush (more effective than soft camera brushes) to remove sand from my kit —Good sun hat to protect myself from the heat of the desert —SURI’s sustainable toothbrush to help dislodge all the sand from my teeth. —iPad Air to back up my rushes every evening and start editing while on location
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Jun 2, 2025Instagram
Travel essentials with @jackiecamardo
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May 31, 2025Instagram
It’s our anniverSURI. To celebrate, we’re giving you an extra 10% off the sale if you join the SURI Community broadcast channel—find it on our profile. Swipe to see the moment we surprised our founder Mark with a cake.
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May 29, 2025Instagram
May round-up. 1. SURI summer, coming soon 2. Team SURI away day 3. Hit 10,000 reviews on Trustpilot 4. Celebrated our third birthday 5 & 6. On location in Mallorca 7. And finally, a bucket list moment—we’re on The Times best places to work list
trysuri.com
May 27, 2025Instagram
Find your sign. Zodiac inspired travel destinations, curated by our in-house astrologist—also known as our Head of Creative. How does yours stack up?
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May 24, 2025Instagram
Great things are better shared. Make sure you signed up to our newsletter and you can get an extra 10% (on top of our 15% off sale) to share with 3 like-minded friends.
trysuri.com
May 22, 2025Instagram
We’re super excited to announce our launch in Parachute — a like-minded brand that prioritises simple, modern elegance and the importance of self care. To celebrate the launch, you could win 2x SURI Toothbrushes, 1 x Cloud Cotton Robe, Turkish Cotton Slippers and a set of Organic Plush Towels from @parachutehome To enter: 1. Follow us @discoversuri and @parachutehome 2. Tag a friend (every comment is a new entry) 3. Like this post (Bonus) For an extra entry SHARE on stories or with a friend The giveaway ends May 28th at 11:59pm and the winner will be contacted on May 29th. T&C’S Only available to US residents. The winner will be contacted via DM by @discoversuri only (please be aware of scam accounts). No cash alternative. Entry into the competition constitutes acceptance of the above terms and conditions. This giveaway is not endorsed by or associated with Instagram
trysuri.com
May 21, 2025Instagram
Summer in the city. #travelwithSURI
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May 20, 2025Instagram
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