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The Oodie - AU | Particl Company Profile

theoodie.com

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The Oodie - AU

theoodie.com

The Oodie - AU is classified primarily as a(n)
Apparel & Accessories
company.
3 years of historical data available

The Particl app allows you to view & filter data across any dimension, with sophisticated filters and aggregation tools to extract just what you need.


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The Oodie - AU Overview

Particl's database contains the following information about The Oodie - AU:

Revenue
In the most recent 6 months, The Oodie - AU has earned an estimated 18M in sales revenue from its e-commerce business.
Monitoring
417 Products · 866 SKUs/Variants
Data since
Jul 26, 2023
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Instagram posts
Dataset
Online

The Oodie - AU's Sales over time

Total earnings of around $18M in sales revenue over the last 6 months from its e-commerce business, and over 294K units sold in volume. Just the last full month's sales during Apr 2025 were $3.4M in revenue.

All in the Particl app.
Free trial available.

Best Selling Product

Of all The Oodie - AU products monitored by Particl in the last month, Black / Leopard Print is the best selling, at a price of $149. 417 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Black / Leopard Print
Black / Leopard Print
First seen Apr 3, 2025 ·
$999K999K sold
Product image for Black/Black
Black/Black
First seen Sep 13, 2024 ·
$999K999K sold
Product image for Pink Swirl
Pink Swirl
First seen Sep 24, 2024 ·
$999K999K sold
Product image for Coffee
Coffee
First seen Jul 26, 2023 ·
$54K689 sold
Product image for All Black
All Black
First seen Feb 15, 2025 ·
$53K664 sold
Product image for Black
Black
First seen Jul 26, 2023 ·
$50K650 sold
Product image for Black / Bright Pink
Black / Bright Pink
First seen Apr 8, 2025 ·
$46K307 sold
Product image for Avengers
Avengers
First seen Jul 26, 2023 ·
$999K999K sold
Product image for Avocado
Avocado
First seen Feb 8, 2025 ·
$999K999K sold
Product image for Green Tie-Dye
Green Tie-Dye
First seen Jul 26, 2023 ·
$999K999K sold

Similar Competitors

Lovesac, snuggie.com, Minkyco, shophoodie.com, Snuggiesblanket, Big Blanket Co, and more have been identified as similar to The Oodie - AU by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for The Oodie - AU based on their promotions, marketing, and Particl's proprietary data. Recently, The Oodie - AU has been up to the following:

Product Types

Outerwear is the most common product type of all The Oodie - AU products, it made $1.9M in revenue last month alone.
The Oodie - AU operates across broader categories like Clothing, Linens & Bedding, Shoes, and more that Particl classifies. Product types are broken down further in the Particl app.

Nightwear

Outerwear

Bed Throws

One-Pieces

Bottoms

Dog Coats

Bedding Accessories

Underwear & Socks

Sandals

Boots

Casual Shoes

165

145

25

14

12

7

7

7

6

6

3

Company Assets

Particl has collected over 25M promotional assets for companies like The Oodie - AU. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 11, 2025
Homepage change from The Oodie
Homepage from May 10, 2025
Mothers Day Sale Promotion
Homepage change from The Oodie
Instagram from May 9, 2025
Our new fav Oodie PJs for the warmer nights ✨
Our new fav Oodie PJs for the warmer nights ✨
Homepage from May 9, 2025
Oodie Homepage Promotion
Homepage change from The Oodie
Homepage from May 8, 2025
Homepage change from The Oodie
Instagram from May 6, 2025
Ood got invited to the Met Gala
Ood got invited to the Met Gala. HAD A GLOWWWW UP 🤩 Slayed the carpet… then spilt wine on himself in front of the celebs (so embarrassing Ood) and went back to his hotel early in search of his Oodie™ Original + room service.
Homepage from May 6, 2025
Homepage Promotional Offer
Homepage change from The Oodie
Homepage from May 4, 2025
Homepage featuring New Products
Homepage change from The Oodie
Instagram from May 3, 2025
Tag your emergency Oodie hang gang 🤭☁️
Tag your emergency Oodie hang gang 🤭☁️
Homepage from May 2, 2025
Homepage change from The Oodie
Instagram from May 1, 2025
You bet WFH Fridays just got a whole lot comfier in our new Lounge Sets 🥹🙌🏼💻
You bet WFH Fridays just got a whole lot comfier in our new Lounge Sets 🥹🙌🏼💻
Homepage from Apr 30, 2025
Homepage Promotion for 15% Off on the App
Homepage change from The Oodie
Instagram from Apr 29, 2025
JUST DROPPED: Oodie Lounge Sets
JUST DROPPED: Oodie Lounge Sets! 🤩 Made with our world-famous ToastyTek™ fleece & sherpa lining, the same fabric as our viral wearable blanket. What do you think?
Homepage from Apr 29, 2025
Homepage change from The Oodie
Instagram from Apr 28, 2025
Made you look… 🫣

NEW Oodie collection dropping this week… 🙌🏼
Made you look… 🫣 NEW Oodie collection dropping this week… 🙌🏼
Homepage from Apr 28, 2025
Homepage change from The Oodie
Instagram from Apr 26, 2025
New era coming… pause to see what our new product could be 👀
New era coming… pause to see what our new product could be 👀
Instagram from Apr 22, 2025
Serving cosy & cool in our new Oodie Cooling PJs ❄️
Serving cosy & cool in our new Oodie Cooling PJs ❄️

Better Data with AI

Particl AI tracks sales, inventory, pricing, assortment, and sentiment across all of e-commerce. Quickly identify profitable opportunities in the market.

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Explore emails, ads, and more

Agencies and marketers can cut through the noise and find the best ads, campaigns, and social media content about The Oodie - AU all in one place. Take it a step further in the Particl app to see how those campaigns are performing.

Frequently asked questions

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