The knits are new, but the inspiration’s classic. American icons, rich colors and softness that gets better with each wear.
thisisthegreat.com
Dec 13, 2025Instagram
Homepage change from The Great.
thisisthegreat.com
Dec 13, 2025Homepage
New fabric, same vintage spirit. Our new bright fleece has arrived. Cozy, colorful and made in LA.
thisisthegreat.com
Dec 12, 2025Instagram
A little holiday nudge from us to you: the soft things and the special details are waiting, in store and online.
thisisthegreat.com
Dec 11, 2025Instagram
Homepage change from The Great.
thisisthegreat.com
Dec 11, 2025Homepage
Colorful, soft somethings are coming soon. 12.12
thisisthegreat.com
Dec 10, 2025Instagram
Homepage change from The Great.
thisisthegreat.com
Dec 10, 2025Homepage
Meet Winter Rose. Soft zip-ups, easy embroidered sets, and ready to throw on all season.
thisisthegreat.com
Dec 9, 2025Instagram
Helping you get holiday-ready with the classics, the charm, and a few unexpected delights. Start gathering the gifts that feel thoughtful, personal, and timeless.
thisisthegreat.com
Dec 8, 2025Instagram
Custom gifts are the best gifts. Last day to order custom embroidery for guaranteed holiday delivery or check our story highlights for in-store customization dates!
thisisthegreat.com
Dec 7, 2025Instagram
You’re invited to The GREAT. Holiday Bazaar at our Melrose store tomorrow! Stop by to shop local makers, complimentary embroidery with all in-store purchases and treats from The Butter Coffee Cart. ✨✨✨✨ 11 AM - 3 PM 8575 Melrose Avenue
thisisthegreat.com
Dec 6, 2025Instagram
Homepage change from The Great.
thisisthegreat.com
Dec 6, 2025Homepage
There’s more to unwrap...@thisisthegreat_ x @rozhair exclusive Sweatshirt Hair towel is officially BACK in stock - just in time for the holidays. Last time you sold it out in 36 hours, don’t miss your second chance to shop this limited edition collab 🤍 Crafted from The GREAT.’s signature sweatshirt fabric, lightweight, absorbent, and designed to bring out your hair’s most beautiful natural texture. Shop The Sweatshirt Hair Towel now. Available for limited time only on rozhair.com and online at The GREAT.
thisisthegreat.com
Dec 5, 2025Instagram
Homepage change from The Great.
thisisthegreat.com
Dec 5, 2025Homepage
Our most-loved Cardigans are back. Just in time for slow mornings, cool nights and layering season. Be sure to snag your size before it’s gone.
thisisthegreat.com
Dec 4, 2025Instagram
How Meritt styles the Flounce Skirt in three ways — an easy approach to high–low dressing, styling each look back to our favorite knits. If your size isn’t available online, DM us to help you find your size.
thisisthegreat.com
Dec 3, 2025Instagram
Homepage change from The Great.
thisisthegreat.com
Dec 3, 2025Homepage
Giving Tuesday is a beautiful chance to highlight a cause that’s near and dear to our hearts. When Meritt’s husband lost his battle to cancer at just 32, Emily & Meritt knew the best way to honor his spirit was to continue the work he cared about most, which is why we partnered with The Phase One Foundation, an organization committed to funding life-saving clinical trials for patients across all cancer types. Today on Giving Tuesday, we’re honored to match all donations to Phase One to amplify the impact of this work. Head to our stories to join us in giving back.
thisisthegreat.com
Dec 2, 2025Instagram
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