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Subset | Particl Company Profile

knickey.com

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Subset

knickey.com

Subset is classified primarily as a(n)
Apparel & Accessories
company.
3 years of historical data available

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Subset Overview

Particl's database contains the following information about Subset:

Revenue
In the most recent 6 months, Subset has earned an estimated 3M in sales revenue from its e-commerce business.
Monitoring
266 Products · 1.9K SKUs/Variants
Data since
Aug 25, 2022
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Instagram posts
Emails
Dataset
Online

Subset's Sales over time

Total earnings of around $3M in sales revenue over the last 6 months from its e-commerce business, and over 123K units sold in volume. Just the last full month's sales during Apr 2025 were $276K in revenue.

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Best Selling Product

Of all Subset products monitored by Particl in the last month, Organic Cotton Triangle Soft Bra in Quartz is the best selling, at a price of $62. 266 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Organic Cotton Triangle Soft Bra in Quartz
Organic Cotton Triangle Soft Bra in Quartz
First seen Jan 28, 2025 ·
$999K999K sold
Product image for High-Rise Brief In Midnight Moon
High-Rise Brief In Midnight Moon
First seen Aug 20, 2022 ·
$999K999K sold
Product image for Organic Cotton Triangle Soft Bra in Carbon
Organic Cotton Triangle Soft Bra in Carbon
First seen Jan 9, 2024 ·
$999K999K sold
Product image for Trashie Take Back Bag
Trashie Take Back Bag
First seen Apr 2, 2025 ·
$6.2K308 sold
Product image for Organic Cotton Triangle Soft Bra in Stone
Organic Cotton Triangle Soft Bra in Stone
First seen Sep 22, 2023 ·
$6.1K98 sold
Product image for Mid-Rise Brief In Midnight Moon
Mid-Rise Brief In Midnight Moon
First seen Aug 20, 2022 ·
$6K299 sold
Product image for Organic Cotton High-Rise Brief in Quartz
Organic Cotton High-Rise Brief in Quartz
First seen Jan 28, 2025 ·
$4.3K217 sold
Product image for Organic Cotton Triangle Soft Bra in Wheat
Organic Cotton Triangle Soft Bra in Wheat
First seen Apr 17, 2024 ·
$999K999K sold
Product image for The Scoop In Midnight Moon
The Scoop In Midnight Moon
First seen Aug 25, 2022 ·
$999K999K sold
Product image for Organic Cotton Triangle Soft Bra in Petal
Organic Cotton Triangle Soft Bra in Petal
First seen Apr 16, 2024 ·
$999K999K sold

Similar Competitors

Pact Apparel, Tommy John, Hanes, PVH, Organic Cotton Plus, Me Undies, and more have been identified as similar to Subset by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for Subset based on their promotions, marketing, and Particl's proprietary data. Recently, Subset has been up to the following:

No significant events detected in the last month

Product Types

Underwear & Socks is the most common product type of all Subset products, it made $209K in revenue last month alone.
Subset operates across broader categories like Clothing, Shopping Totes, Personal Care, and more that Particl classifies. Product types are broken down further in the Particl app.

Underwear & Socks

Swimwear

Tops

Bottoms

Nightwear

189

31

20

7

4

Company Assets

Particl has collected over 25M promotional assets for companies like Subset. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 12, 2025
Homepage change from Subset
Instagram from May 11, 2025
Celebrating Mothers This Mothers Day
For the skin you grew and the love that grew you. To all our moms, expecting, new, or seasoned — Happy Mother’s Day 💚
Instagram from May 10, 2025
Made to hold you while you hold everything else 💚

#maternity #sustainablefashion #lowtox #mothersday
Made to hold you while you hold everything else 💚 #maternity #sustainablefashion #lowtox #mothersday
Email from May 8, 2025
Mothers Day Gift Card Reminder
Mothers Day Gift Card Reminder
Instagram from May 8, 2025
GIVEAWAY 🌿 In honor of Mother’s Day, we’re celebrating the non-toxic love that mothers and their little ones deserve — the kind that’s gentle on skin and kind to the planet
GIVEAWAY 🌿 In honor of Mother’s Day, we’re celebrating the non-toxic love that mothers and their little ones deserve — the kind that’s gentle on skin and kind to the planet. Subset and Toki Mats have teamed up to gift you an Earth-approved bundle of softness, care, and comfort. TWO lucky winners will win: @wearsubset Organic Cotton Robe, Bra, Underwear and Socks [in your size choice] @tokimats Organic Cotton Playmat, Standard Size [your choice of print] To enter: 1️⃣ FOLLOW @wearsubset @tokimats 2️⃣ LIKE and SAVE this post 3️⃣ COMMENT & TAG a friend! ✨BONUS ENTRY [Optional]: Share this post via IG Stories and get 3 extra entries! Good luck and happy almost Mother’s Day 💚
Instagram from May 8, 2025
Anything we missed
Anything we missed? 😅 Being a mom isn’t easy. But doing good for your body should be. Let us take a little something off your plate 💚 #mothersday #moms #parenting #sustainablefashion
Email from May 7, 2025
Upgrade Your Fitness Wardrobe with Organic Cotton
Upgrade Your Fitness Wardrobe with Organic Cotton
Instagram from May 6, 2025
In need of some last minute inspiration
In need of some last minute inspiration? We’ve got you covered [in more ways than one] 👇 1. Organic cotton Essential Robe [from us of course] 2. A tea bundle and teapot from @raazitea [for the ones who need a moment of quiet] 3. Non-toxic candles from @primallypure [smells like a deep breath 💚] 4. A massage or facial at a clean beauty spa [search “non-toxic facial near me”] 5. Subset Maternity pieces for pregnancy and postpartum [for expecting, new, or seasoned moms who deserve to feel held in comfort] 6. Clean Perfume from @henryrose [chic, elevated, and EWG-verified] 7. Homemade brunch in bed with organic ingredients [sustainable luxury = zero plastic, full love] 8. Refillable skincare set from @tataharperskincare [let her glow without the guilt] 9. A day off with a digital detox + outdoor picnic [and your undivided attention] 10. Clean Wine Subscription from @avaline [pairs well with quiet evenings and slow dinners] #mothersdaygifts #giftideas #momsday #nontoxic #sustainablegifts
Email from May 4, 2025
Mothers Day Gift Guide Email
Mothers Day Gift Guide Email
Instagram from May 4, 2025
Last Chance Mothers Day Essential Robe Sale
Today’s the last day to get the Essential Robe for $98 with code COZY98. Because mom deserves non-toxic everything, [starting with love] #mothersday #mothersdaygifts #sustainblefashion #nontoxic
Instagram from May 3, 2025
Did you know only 1% of the Earth’s water is accessible for human use
Did you know only 1% of the Earth’s water is accessible for human use? Organic cotton uses 91% less water than conventional cotton. Make the switch — for yourself, and all those we bring into the world.
Email from May 2, 2025
FOR REPRODUCTIVE HEALTH
FOR REPRODUCTIVE HEALTH
Instagram from May 1, 2025
Real moments in real cotton
Real moments in real cotton. Our 100% organic cotton Essential Robe is the perfect gift for any mom in your life — and it’s $98 now through 5/4 and available in five colors with code COZY98. @katyahosler #realisticroutine #momlife #morningroutine #mothersday #mothersdaygiftidea
Email from May 1, 2025
Subset: Special Offer on Underwear
Subset: Special Offer on Underwear
Email from Apr 30, 2025
2024 Sustainability Impact Report Announcement
2024 Sustainability Impact Report Announcement
Email from Apr 28, 2025
Mothers Day Essential Robe Sale
Mothers Day Essential Robe Sale
Instagram from Apr 28, 2025
Earth Month Giveaway Announcement
💚EARTH MONTH GIVEAWAY 🌎✨ Morning routine—but make it low-tox. I’ve been slowly swapping out the junk and making little changes that feel better for me and the planet. Like: A bamboo toothbrush, an organic cotton robe, clean skincare & fragrance—no parabens, phthalates, or sulfates, ditching plastic dishware for steel or silver (they’re naturally antimicrobial!), and starting my day with fruit on an empty stomach (ancient digestion hack 🍊) None of it’s about being perfect. Just shifting what I can. Honestly, it adds up. So I’m giving away some of my go-to swaps with a few amazing brands I love! 3 lucky winners will win: @wearsubset Bra, Underwear and Robe (in your size choice!) @wander_beauty: Baggage Claim Eye Masks Rose Gold, Mist Connection, Jetsetter Makeup Bag @5sensco Twin Flame EDP 30ML + Life of the Party EDP 30ML  To enter: 1️⃣FOLLOW @wander_beauty @wearsubset @5sensco @dgugnani 2️⃣LIKE and SAVE this post 3️⃣COMMENT & TAG a friend!  ✨BONUS ENTRY: Share this post to your story and receive an extra entry!  Optional: Drop your favorite low-tox tip in the comments 👇 No purchase necessary. The winner will be announced on Monday May 5th, 2025 and contacted via @wearsubset DM. Giveaway ends Friday May 2nd, 2025 at 12 p.m. EST. This giveaway is not affiliated with Instagram. Must have a US shipping address and be 18 years or older to be eligible. Good Luck!✨
Instagram from Apr 24, 2025
Today marks the anniversary of the 2013 Rana Plaza collapse— a tragic reminder of the urgent need for change in the fashion industry
Today marks the anniversary of the 2013 Rana Plaza collapse— a tragic reminder of the urgent need for change in the fashion industry. At Subset, we honor the lives lost by participating in #FashionRevolutionWeek, spotlighting the people #WhoMadeYourClothes. Our products are made in a Fair Trade certified factory in India, where workers are paid living wages, work in safe conditions, and are treated with dignity. From our manufacturing partners in India to our design and distribution teams in NYC — this week [and always], we celebrate the humans behind every thread. It’s time to Set your new standard 💚 @fash_rev

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