Stetson | Particl Company Profile

Homepage change from Stetson

GREAT AMERICAN STORIES From presidents to rodeo champions, adventurers to tradition-keepers—these are the stories that could only be made in America, each one carrying that same American grit. Swipe through a few, then head to our blog, Stetson Stories, to read them all.

Summer Outdoor Essentials from Stetson

Homepage change from Stetson

The Mail Mule Every Fourth of July, Breck Crystal saddles up to deliver U.S. Postal Service mail across the Boulder Mail Trail, keeping one of the country’s most remarkable mail routes alive. Before there was a road between Escalante and Boulder, this narrow ribbon of sandstone, juniper, and sheer consequence connected an isolated community to the outside world. Today, Breck and his mule still carry the mail along the historic trail, preserving a tradition built on grit, trust, and the landscape itself. Read the full story at Stetson Stories—link in bio. 📸: @sinuhexavier

Inside the new Theodore Roosevelt Presidential Library America has only had one true cowboy President, and that was Theodore Roosevelt. Before he was President, Theodore Roosevelt was a heartbroken young man chasing horse thieves through a North Dakota blizzard. The Badlands made him—and this July, the new Theodore Roosevelt Presidential Library in Medora opens to tell that story right where it happened. Campfire tales at a recreation of his Elkhorn Ranch. An AI avatar of TR himself (debate at your own risk). A building built from the earth it sits on, opening onto the same hills where he said “the romance of my life began.” Read the full story at Stetson Stories—link in bio.

Summer Collection Launch: Handcrafted Straw Fedoras by Stetson

Homepage change from Stetson

Homepage change from Stetson

When we saw last month’s edition of Texas Monthly, we knew it was a story worth sharing. Austin painter RF. Alvarez grew up in the suburbs of San Antonio — parking lots, not pastures. For years, his grandfather’s Stetson sat in his life: mangled and sweat-stained, its crown caved in, its leather band crumbling. A hat that had lived a real life. He wanted to wear it. But he didn’t feel like he could. Then something shifted. The men he thought embodied the cowboy ideal — even his grandfather — often didn’t feel that they did either. The whole thing was, in some ways, made up. And once Alvarez let go of what a cowboy hat was supposed to mean, he finally felt free to wear one. Now the hat is more than an heirloom. It’s a painting subject, a totem, a thread between who he is and who came before him. Some things are worth growing into. 📸: @jeffwilsonphoto

Explore Our New Summer Short-Sleeve Shirts

A western classic lands in Florence. @midnight.mitch at Pitti Uomo in the Kenton—proving that style has no boundaries. 📸: @veevidly

Explore Our New Straw Outdoor Hats

The Open Road—made for top-down drives and slow summer cruises up the PCH. Shot by @huntergawne on the California coast.

Homepage change from Stetson

The difference between dressed up and overdressed. Summertime straw for long days along the coast. Captured in Malibu by @huntergawne