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SPELL - AU | Particl Company Profile

au.spell.co

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SPELL - AU

au.spell.co

SPELL - AU is classified primarily as a(n)
Apparel & Accessories
company.
7 months of historical data available

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SPELL - AU Overview

Particl's database contains the following information about SPELL - AU:

Revenue
In the most recent 6 months, SPELL - AU has earned an estimated 4.8M in sales revenue from its e-commerce business.
Monitoring
275 Products · 1.8K SKUs/Variants
Data since
Dec 8, 2024
Popularity
Data types
AI Classified Product Types
Pricing
E-commerce Sales
Instagram posts
Dataset
Online

SPELL - AU's Sales over time

Total earnings of around $4.8M in sales revenue over the last 5 months from its e-commerce business, and over 27K units sold in volume. Just the last full month's sales during Apr 2025 were $465K in revenue.

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Best Selling Product

Of all SPELL - AU products monitored by Particl in the last month, Full Bloom Ruffle Soirée Dress is the best selling, at a price of $390. 275 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Full Bloom Ruffle Soirée Dress
Full Bloom Ruffle Soirée Dress
First seen Apr 4, 2025 ·
$999K999K sold
Product image for Full Bloom Embroidered Vest
Full Bloom Embroidered Vest
First seen Apr 4, 2025 ·
$999K999K sold
Product image for Full Bloom Maxi Skirt
Full Bloom Maxi Skirt
First seen Apr 4, 2025 ·
$999K999K sold
Product image for Whimsy Garden Lace Tunic Dress
Whimsy Garden Lace Tunic Dress
First seen Apr 3, 2025 ·
$16K49 sold
Product image for Marmont Maxi Skirt
Marmont Maxi Skirt
First seen Feb 14, 2025 ·
$14K64 sold
Product image for Whimsy Garden Lace Gown
Whimsy Garden Lace Gown
First seen Apr 4, 2025 ·
$14K35 sold
Product image for Stevie Lace Boho Dress
Stevie Lace Boho Dress
First seen Jan 29, 2025 ·
$9.9K33 sold
Product image for Full Bloom Maxi Robe
Full Bloom Maxi Robe
First seen Apr 3, 2025 ·
$999K999K sold
Product image for Marmont Blouse
Marmont Blouse
First seen Feb 14, 2025 ·
$999K999K sold
Product image for Starlet Jacquard Coat
Starlet Jacquard Coat
First seen Feb 14, 2025 ·
$999K999K sold

Similar Competitors

Reformation, Auguste The Label, Sézane, and more have been identified as similar to SPELL - AU by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for SPELL - AU based on their promotions, marketing, and Particl's proprietary data. Recently, SPELL - AU has been up to the following:

No significant events detected in the last month

Product Types

Dresses is the most common product type of all SPELL - AU products, it made $171K in revenue last month alone.
SPELL - AU operates across broader categories like Clothing, Shoes, Clothing Accessories, and more that Particl classifies. Product types are broken down further in the Particl app.

Dresses

Tops

Bottoms

Underwear & Socks

Scarves

Outerwear

Swimwear

One-Pieces

Fragrances

Nightwear

Sandals

68

59

47

21

10

9

7

5

5

3

3

Company Assets

Particl has collected over 25M promotional assets for companies like SPELL - AU. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Instagram from May 11, 2025
I find Mother’s Day posts can feel loaded ~ being a mother, having a mother, remembering and honouring a mother or a great grandmother, it’s all so big and filled with emotion, joy, gratitude and sometimes grief
I find Mother’s Day posts can feel loaded ~ being a mother, having a mother, remembering and honouring a mother or a great grandmother, it’s all so big and filled with emotion, joy, gratitude and sometimes grief. This year, for me it was very joyful and easeful. My son was at a paintball birthday party (good for him!) so we gathered, sisters, aunties, mummas, grandmas and great grandmothers (my mum put a photo of her mother on the table, it was very sweet) 💛🌸 Happy Mother’s Day however it finds you today xxx @lucianarose @isabella_spell 🥰
Instagram from May 10, 2025
It’s @nanniirene ‘s world + we’re just living in it 🌆 Spotted in our Siesta Dress at @baloneys_deli 🌟
It’s @nanniirene ‘s world + we’re just living in it 🌆 Spotted in our Siesta Dress at @baloneys_deli 🌟
Instagram from May 10, 2025
Street style made effortless ~ @caetanaba pairs the Elysian Tee with our Siesta Pants for the perfect laidback, weekend look👜 #ElysianMoon
Street style made effortless ~ @caetanaba pairs the Elysian Tee with our Siesta Pants for the perfect laidback, weekend look👜 #ElysianMoon
Instagram from May 9, 2025
A peachy sunset dream with @emelinaah in our latest Desert Lily Cami + Skirt 🌅
A peachy sunset dream with @emelinaah in our latest Desert Lily Cami + Skirt 🌅
Instagram from May 9, 2025
Three ways to style your new Fearless Heart Suede Tassel Jacket {with sneak peeks of a new print story 👀…} 💭 Whether it be with lace, with basics or with print, this jacket is going to be a staple🤎
Three ways to style your new Fearless Heart Suede Tassel Jacket {with sneak peeks of a new print story 👀…} 💭 Whether it be with lace, with basics or with print, this jacket is going to be a staple🤎
Instagram from May 8, 2025
After months of flooding our inbox neeeeeeding and wanting this piece, our Fearless Heart Suede Fringe Jacket and Vest are finally landing ready for your winter wardrobes {Southern Hemisphere beauties
After months of flooding our inbox neeeeeeding and wanting this piece, our Fearless Heart Suede Fringe Jacket and Vest are finally landing ready for your winter wardrobes {Southern Hemisphere beauties!} ~ TOMORROW!✨ Two incredibly special collectors styles featuring iconic fringing, saddle stitching burnished gold hardware, soft as butter to the touch and the icing on the cake to your bohemian outfit dreams💭 Arriving at 12pm AEST to our Australian website and to our Byron Bay + Manly stores at 10am {USA community, coming soon for you!}🤎
Instagram from May 8, 2025
A moment for Libertine ~ vivid colours dancing across a lineup of most-loved cuts 🪭🤍

🎥 @raynjermain
A moment for Libertine ~ vivid colours dancing across a lineup of most-loved cuts 🪭🤍 🎥 @raynjermain
Instagram from May 7, 2025
There’s something special about Autumn sun in the Bay 🩵
There’s something special about Autumn sun in the Bay 🩵
Instagram from May 7, 2025
Turn heads in the Elysian Strappy Maxi Dress ~ floaty + bohemian with a touch of shimmer🌟 #ElysianMoon
Turn heads in the Elysian Strappy Maxi Dress ~ floaty + bohemian with a touch of shimmer🌟 #ElysianMoon
Instagram from May 6, 2025
Feeling all the feels for the Elysian Collection from @spell
Feeling all the feels for the Elysian Collection from @spell!! I’m obsessing on how seamlessly the pieces can be mixed and matched! You all know I love versatility!!! I’m feeling like a queen!!! Let me know which look is your favorite!!! HAPPY TUESDAY ✌🏽 #styleover50 #ootd #outfitideas #outfitinspo #bohemianstyle #styleinspo #bohemianstyle #bohochic #bohostyle #versatilefashion #slowfashion #sustainblefashion #outfitstyling #springoutfits #puertorico #sangermanpr #islandgirlstyle
Instagram from May 6, 2025
Texture + neutrals ~ @bellaagolden styles back the Stevie Boho Midi dress, a favourite from #SpellStarlet 🤍🌟
Texture + neutrals ~ @bellaagolden styles back the Stevie Boho Midi dress, a favourite from #SpellStarlet 🤍🌟
Instagram from May 6, 2025
Your look, elevated ~ from bold basics to statement dressing 🌟 Layer a belt, biker boots + robe over the Siesta Maxi Dress for maximum impact 🪭
Your look, elevated ~ from bold basics to statement dressing 🌟 Layer a belt, biker boots + robe over the Siesta Maxi Dress for maximum impact 🪭
Instagram from May 5, 2025
The things we love… leather & lace
The things we love… leather & lace. Our dad was a leather craftsman who hand-tooled leather into art, and the leftover scraps lived in craft boxes - which Spelly would dig into to make jewellery. Leather without lace is rock. Lace without leather is lovely. But together? That’s Stevie Nicks & Rumours. This combo has always been woven into Spell. Our upcoming Fearless Heart Tassel Jacket and Luxe Lisbon Lace sets have already been on so many adventures — spotted on a sample rack and whisked away to Morocco by @lisadanielle__ , to Stagecoach (because, fringe!!), and worn so beautifully by @olivia_holt and @cartiamallan . Since then, our inbox has been flooded — our community (old and new!) asking when they’re coming… not long now! Want first dibs? We’ve set up a special email list — comment NOTIFY below and we’ll DM you the details! Love, Lizzy & Team Spell xx
Instagram from May 4, 2025
A behind-the-scenes glimpse from our campaign shoot in South Australia ~ where colour meets the Salt Flats 🌈 #ElysianMoon
A behind-the-scenes glimpse from our campaign shoot in South Australia ~ where colour meets the Salt Flats 🌈 #ElysianMoon
Instagram from May 4, 2025
Golden hues + whimsical glow 🌙 Your favourite #ElysianMoon styles on @leaseelenmeyer shot on film  by @ming_nomchong 🎞️
Golden hues + whimsical glow 🌙 Your favourite #ElysianMoon styles on @leaseelenmeyer shot on film by @ming_nomchong 🎞️
Instagram from May 4, 2025
This Mothers Day we’re thinking about the first style icon we ever knew ⭐️

We captured mother- daughter duo @baldmamaa + @natttybee on film in Byron Bay, celebrating the way personal style gets passed down like stories, like heirlooms, lik
This Mothers Day we’re thinking about the first style icon we ever knew ⭐️ We captured mother- daughter duo @baldmamaa + @natttybee on film in Byron Bay, celebrating the way personal style gets passed down like stories, like heirlooms, like love. Here’s to the women who raised us, dressed us + showed us how to show up as ourselves 🤍 🎞️ @raynjermain
Instagram from May 3, 2025
A real life princess ~ @eilishbyrne styles back the Stevie Lace Boho with our Bombshell Vest for the perfect layering moment 🌟
A real life princess ~ @eilishbyrne styles back the Stevie Lace Boho with our Bombshell Vest for the perfect layering moment 🌟
Instagram from May 2, 2025
Made to mix + match ~ 4 ways to style our newest Desert Lily + Elysian arrivals 🌟
Made to mix + match ~ 4 ways to style our newest Desert Lily + Elysian arrivals 🌟

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