An icon, then and now, @helenachristensen goes through some of her favorite looks since 1991.
saiehello.com
Aug 22, 2026Instagram
Saie Beauty
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Aug 21, 2026Meta Ads
The eyeshadow you'll reach for on a Tuesday morning—and a Saturday night. SuperSuede™ Baked Eyeshadow is now available on saiehello.com and @sephora.
saiehello.com
Aug 21, 2026Instagram
The kind of neutrals that don’t compete with your look—they complete it.
saiehello.com
Aug 20, 2026Instagram
Finally, an eyeshadow that doesn't require a 10-minute tutorial. 11 modern neutrals you'll never get tired of: DEMI MATTE: •Panna Cotta - Neutral Beige •Cannoli - Neutral Brown •Biscotti - Warm Tan •Amaretto - Red Brown •Dolce - Rich Brown •Tiramisu - Charcoal LOW-LIT SHIMMER: •Sorbetto - Silver/Gold Shimmer •Granita - Golden Shimmer •Tartufo - Taupe Shimmer •Gelato - Soft Brown Shimmer •Affogato - Warm Bronze Shimmer Shop NEW! SuperSuede™ Baked Eyeshadow @sephora @sephoracanada @cultbeauty @credobeauty and saiehello.com
saiehello.com
Aug 19, 2026Instagram
A '90s kind of minimalism, on repeat. @helenachristensen, an icon of the era, wears NEW! SuperSuede™ Baked Eyeshadow in Biscotti. Find out how easy eyeshadow can be @sephora @sephoracanada @cultbeauty @credobeauty and saiehello.com
saiehello.com
Aug 19, 2026Instagram
Homepage change from Saiehello
saiehello.com
Aug 19, 2026Homepage
LIMITED EDITION BEACHGLOW
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Aug 19, 2026Meta Ads
Your new tried-and-true eyeshadow is here. NEW! SuperSuede™ Baked Eyeshadow goes easy on the eyes in 11 modern neutrals, all with a suede-like veil of dimension. Shop @sephora @sephoracanada @cultbeauty @credobeauty and saiehello.com
saiehello.com
Aug 18, 2026Instagram
Launch of NEW SuperSuede™ Eyeshadow
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Aug 18, 2026Meta Ads
Uncomplicated starring @helenachristensen Helena wears SuperSuede™ Baked Eyeshadow., coming August 18th. Shop it early today, only on the @sephora app.
saiehello.com
Aug 17, 2026Instagram
Launch of SuperSuede Eyeshadow
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Aug 17, 2026Meta Ads
The kind of wearable neutrals you’ll actually hit pan on. Shop SuperSuede™ Baked Eyeshadow one day early on the @sephora app only.
saiehello.com
Aug 16, 2026Instagram
The eyes have it. Wink, wink. An uncomplicated take on eyeshadow arrives August 18.
saiehello.com
Aug 15, 2026Instagram
Homepage change from Saiehello
saiehello.com
Aug 15, 2026Homepage
Limited Edition Beachglow Promotion
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Aug 15, 2026Meta Ads
These aren't statement shades. They're signature ones. Discover the edit of coveted neutrals on August 18th. Join the waitlist saiehello.com and @sephora
saiehello.com
Aug 14, 2026Instagram
Everyone's Favorite Product
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Aug 14, 2026Meta Ads
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