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Rookie Wellness | Particl Company Profile

rookiewellness.com

Logo for rookiewellness.com

Rookie Wellness

rookiewellness.com

Rookie Wellness is classified primarily as a(n)
Health Products
company.
2 years of historical data available

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Rookie Wellness Overview

Particl's database contains the following information about Rookie Wellness:

Revenue
In the most recent 6 months, Rookie Wellness has earned an estimated 379K in sales revenue from its e-commerce business.
Monitoring
32 Products · 118 SKUs/Variants
Data since
Aug 1, 2023
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Emails
Instagram posts
Dataset
Online

Rookie Wellness's Sales over time

Total earnings of around $379K in sales revenue over the last 6 months from its e-commerce business, and over 8.5K units sold in volume. Just the last full month's sales during Apr 2025 were $38K in revenue.

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Best Selling Product

Of all Rookie Wellness products monitored by Particl in the last month, Greens + Superfoods is the best selling, at a price of $59. 32 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Greens + Superfoods
Greens + Superfoods
First seen Aug 1, 2023 ·
$999K999K sold
Product image for Wake
Wake
First seen Aug 1, 2023 ·
$999K999K sold
Product image for Sleep
Sleep
First seen Aug 1, 2023 ·
$999K999K sold
Product image for Recovery BCAA
Recovery BCAA
First seen Aug 1, 2023 ·
$5.4K111 sold
Product image for Immunity
Immunity
First seen Aug 1, 2023 ·
$1.4K29 sold
Product image for Balance
Balance
First seen Mar 26, 2025 ·
$1.3K27 sold
Product image for WS Rookie Trucker Hat
WS Rookie Trucker Hat
First seen Apr 12, 2025 ·
$52535 sold
Product image for Mini Greens Sampler
Mini Greens Sampler
First seen Nov 23, 2024 ·
$999K999K sold
Product image for WS You Can Be On My Team Crewneck Sweatshirt
WS You Can Be On My Team Crewneck Sweatshirt
First seen Apr 12, 2025 ·
$999K999K sold
Product image for Greens Sampler
Greens Sampler
First seen Mar 28, 2024 ·
$999K999K sold

Similar Competitors

iHerb, Swanson Health Products, Myprotein, Bodybuilding.com, The Vitamin Shoppe, GNC, and more have been identified as similar to Rookie Wellness by Particl, based on the types of products they sell, and their online presence.

Product Types

Nutrition & Supplements is the most common product type of all Rookie Wellness products, it made $31K in revenue last month alone.
Rookie Wellness operates across broader categories like Health Care, Clothing, Beverages, and more that Particl classifies. Product types are broken down further in the Particl app.

Outerwear

Nutrition & Supplements

Tops

Personal Wellness

Hats

6

5

4

3

3

Company Assets

Particl has collected over 25M promotional assets for companies like Rookie Wellness. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 10, 2025
Homepage change from Rookie Wellness
Email from May 9, 2025
Final Reminder: Last Chance for BURN Pre-Orders!
Final Reminder: Last Chance for BURN Pre-Orders!
Instagram from May 8, 2025
Treat mom (and yourself) with BOGO FREE 15ct
Treat mom (and yourself) with BOGO FREE 15ct. packs & sample packs all weekend! 🫱🏼‍🫲🏽🌸💌💫 use code ROOKIEMOMS at checkout 🛒
Email from May 8, 2025
Mothers Day BOGO Free Promotion
Mothers Day BOGO Free Promotion
Instagram from May 7, 2025
Rookie x LCP sold out
Rookie x LCP sold out!!! A million thank yous for blowing our first influencer collab drop out of the park, and for making all of our dreams come true every single day 🥹 your orders have been packed with sooo much love and will be on its way to you soon! We can’t wait to see you all in your Happiness Found truckers 💓 Who should we team up with next? Tag them in the comments 👀
Instagram from May 5, 2025
ROOKIE X LCP GIVEAWAY📍

If you haven’t gotten your (tiny) hands on the Rookie x LCP box — iykyk 😂 — it’s your lucky day 👀 we’re picking two people to get it for FREE
ROOKIE X LCP GIVEAWAY📍 If you haven’t gotten your (tiny) hands on the Rookie x LCP box — iykyk 😂 — it’s your lucky day 👀 we’re picking two people to get it for FREE!! The Rookie x LCP box comes with: 🥬 Our bestselling Superfood Greens blend with 10,000mg of superfoods, in the flavor of your choice (Lauren ❤️s Crisp Apple!) 💤 Our relaxing Sleep blend in Blackberry Lemon with magnesium bisglycinate, micro-dosed melatonin, passionflower extract and valerian root for better sleep + more time in REM 🧢 Our custom Happiness Found📍trucker hat, designed with love and lots of intention by Lauren + the Rookie team Here’s how to enter: 📍Follow @rookiewellness + @happilyeverlcp 📍Like and save this post 📍Tag a friend and show them some love, let’s spread happiness and joy in the comments! 📲 Share this post to your story for 10 bonus entries! Giveaway ends 5/12 at 1:30 PM MST. Winner will be randomly chosen and DMed by the official accounts of @rookiewellness. Must be 18+ and US-based to qualify to win. Good luck!
Instagram from May 4, 2025
Who knew that when we sent that one funny mom choking down greens on her story a PR box, it would turn into all of this 🥹 one thing’s for sure: @happilyeverlcp radiates joy and keeps us on our toes, and we’re so lucky to have her on our tea
Who knew that when we sent that one funny mom choking down greens on her story a PR box, it would turn into all of this 🥹 one thing’s for sure: @happilyeverlcp radiates joy and keeps us on our toes, and we’re so lucky to have her on our team! There are only a few more Rookie x LCP boxes up, and once they’re gone, they’re GONE! Go snag one and use code HAPPILYEVERLCP 🛒🫶🏼
Instagram from May 3, 2025
If you want real, lasting metabolic results, it starts with improving insulin sensitivity
If you want real, lasting metabolic results, it starts with improving insulin sensitivity. Why? Because when your body handles glucose better, it naturally curbs cravings, boosts energy, and burns fat more efficiently. Here’s how to support it: 💪 Build muscle and move more: Strength training and cardio improve how your body uses glucose. 🥑 Eat smart: Focus on healthy fats, fiber, and fewer refined carbs to keep blood sugar stable. 💊 Support with nutrients: Ingredients like berberine, chromium, ALA, and omega-3s help improve insulin response and reduce cravings. 🔥 Lower inflammation: Heal the gut and limit toxin exposure to reduce hidden barriers to insulin sensitivity. That’s why Rookie Burn delivers more than hype. With clinical doses of berberine, alpha-lipoic acid, and chromium, it’s a real tool for long-term change (not a bandaid) 👀
Instagram from May 2, 2025
The return of Burn
The return of Burn! 🔥 Our Burn pre-sale FLEW off the shelves before we even had a chance to officially launch, and you’ve been asking for it ever since. And we’re making it worth the wait with up to 25% off 👀 👉🏼 Lock in 15% off for LIFE* when you subscribe (*yep, your discount sticks around as long as you do) 👉🏼 Get 25% off 3 bottles of Burn with code BURNVIP Don’t wait, find out what all the hype is about before it’s gone (again) 🔥
Email from May 2, 2025
Pre-Order Sale for Burn Product
Pre-Order Sale for Burn Product
Instagram from May 1, 2025
Set your alarms 👀 we’ve got over 2,000 people on the Burn waitlist so it’s gonna go fast (again) 🌶️🔥
Set your alarms 👀 we’ve got over 2,000 people on the Burn waitlist so it’s gonna go fast (again) 🌶️🔥
Instagram from Apr 30, 2025
rookie x @happilyeverlcp is LIVE
rookie x @happilyeverlcp is LIVE!!! 🛒 This limited edition bundle includes: 🧢 NEW ‘Happiness Found’ two-toned canvas trucker hat designed by Lauren + the rookie team! 🥬 Our bestselling Superfood Greens blend in the flavor of your choice (p.s. Lauren’s fave is Crisp Apple!) 💤 A FREE 15ct. Blackberry Lemon Sleep—but only for the first 50 orders, so run run run! 📦 All packed in to the cutest PR box we designed together, inspired by Lauren’s coastal life in NJ 🌊🩵 Don’t forget to use code HAPPILYEVERLCP for extra savings!
Email from Apr 30, 2025
Exclusive Rookie x LCP Bundle Available Now!
Exclusive Rookie x LCP Bundle Available Now!
Instagram from Apr 29, 2025
We discovered Lauren a year ago, right at the start of her greens journey
We discovered Lauren a year ago, right at the start of her greens journey. Like so many of us, she was just trying to make choices that felt good for her body, and consistently running into the same wall: greens that taste bad or don’t live up to their promises. It felt like we’d struck gold. Lauren was exactly the kind of person we’d been looking for… someone who embraces the rookie mindset, and understands that wellness is about progress, not perfection. Over the past year, what started as a DM has turned into a real friendship. So when we started dreaming up our first ever collab box, choosing Lauren was a no-brainer. Lauren, from all of us at team Rookie: thank you. Thank you for being you, for reminding us that happiness is found exactly where we are, and for helping us create something we’re so proud to share. Rookie x LCP drops tomorrow, and we can’t wait to share it with you 💓 grab our bestselling Greens in the flavor of your choice & an exclusive Rookie x LCP trucker hat at a (massive) discount!! Plus the first 50 orders get a FREE 15ct. Sleep in Blackberry Lemon (so set your alarm, because these will go quick 👀⏰)
Instagram from Apr 26, 2025
We teamed up with one of our faves to curate next week’s drop 👀 any guesses who
We teamed up with one of our faves to curate next week’s drop 👀 any guesses who? 🤔🔍
Instagram from Apr 24, 2025
We’ve been working on something… 👀 dropping 04
We’ve been working on something… 👀 dropping 04.28
Instagram from Apr 22, 2025
To the moms, the movers, the meditators
To the moms, the movers, the meditators. Wellness is personal, and our tote was made to hold all versions of you. 💓 And for Earth Day, you get the tote FREE. Spend $100+, get our Rookie tote on us (because taking care of yourself and the planet should go hand in hand) 🌎🫱🏼‍🫲🏽 #earthday #whatsinmybag #reducereuserecyle

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