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Riddle Oil | Particl Company Profile

riddleoil.com

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Riddle Oil

riddleoil.com

Riddle Oil is classified primarily as a(n)
Beauty Products
company.
2 years of historical data available

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Riddle Oil Overview

Particl's database contains the following information about Riddle Oil:

Revenue
In the most recent 6 months, Riddle Oil has earned an estimated 9.2M in sales revenue from its e-commerce business.
Monitoring
33 Products · 47 SKUs/Variants
Data since
Feb 23, 2023
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Instagram posts
Dataset
Online

Riddle Oil's Sales over time

Total earnings of around $9.2M in sales revenue over the last 6 months from its e-commerce business, and over 187K units sold in volume. Just the last full month's sales during Apr 2025 were $1.1M in revenue.

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Best Selling Product

Of all Riddle Oil products monitored by Particl in the last month, Original Boujee Body Oil is the best selling, at a price of $88. 33 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Original Boujee Body Oil
Original Boujee Body Oil
First seen Oct 26, 2021 ·
$999K999K sold
Product image for Original 8ml Roll-On
Original 8ml Roll-On
First seen Oct 26, 2021 ·
$999K999K sold
Product image for Original 20ml Roll-On
Original 20ml Roll-On
First seen Oct 26, 2021 ·
$999K999K sold
Product image for Voyeur 8ml Roll-on
Voyeur 8ml Roll-on
First seen Oct 26, 2021 ·
$34K553 sold
Product image for Muse 8ml Roll-On
Muse 8ml Roll-On
First seen Oct 26, 2021 ·
$29K473 sold
Product image for Fraiche Body Wash
Fraiche Body Wash
First seen Oct 26, 2023 ·
$28K502 sold
Product image for Santal 8ml Roll-On
Santal 8ml Roll-On
First seen Oct 26, 2021 ·
$26K430 sold
Product image for Sphinx 20ml Roll-On
Sphinx 20ml Roll-On
First seen Oct 26, 2021 ·
$999K999K sold
Product image for Voyeur 20ml Roll-On
Voyeur 20ml Roll-On
First seen Oct 26, 2021 ·
$999K999K sold
Product image for Shipping Protection
Shipping Protection
First seen Oct 31, 2024 ·
$999K999K sold

Similar Competitors

NEST New York, Aesop, Le Labo, Jo Malone London, joemalone.com, BYREDO, and more have been identified as similar to Riddle Oil by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for Riddle Oil based on their promotions, marketing, and Particl's proprietary data. Recently, Riddle Oil has been up to the following:

Product Types

Fragrances is the most common product type of all Riddle Oil products, it made $662K in revenue last month alone.
Riddle Oil operates across broader categories like Personal Care, General Office Supplies, Cosmetic & Toiletry Bags, and more that Particl classifies. Product types are broken down further in the Particl app.

Fragrances

Bath & Body

Skin Care

15

9

6

Company Assets

Particl has collected over 25M promotional assets for companies like Riddle Oil. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 12, 2025
Homepage change from Riddle Oil
Instagram from May 11, 2025
Happy Mothers Day Celebration Post
🌸To all the incredible moms out there—today is for you and you deserve all the extra love! 🌸 And to those celebrating the amazing women who raised them—wrap her in love, memories, and something that lingers… like a scent that brings her instantly to mind. 🌸 Whether you’re a mom, hoping to be, missing yours, or simply holding space for the mother figures who shaped you—today is a reminder of love that lasts, like the softest fragrance in the air. 🌸 Happy Mother’s Day, from our hearts to yours.
Instagram from May 10, 2025
New to Riddle
New to Riddle? Meet our adorable Sample Kit! Get a feel for all 7 signature scents plus our limited-edition summer fave, Nude Beach—all in one cute little package. The perfect way to find your signature scent! 🌴🌸🌊🥥 #InMyBag #TryBeforeYouBuy #SampleKit #BeautyFinds #smellgoodfeelgood
Instagram from May 9, 2025
Run, don’t walk
Run, don’t walk!! These will sell out FAST!! 🤍 While supplies last, our Sample Kit will come with 1ml roll-on bottles of all seven signature scents plus our limited run Summer scent, Nude Beach.🏝️🌊🌴
Instagram from May 8, 2025
Thank yourself or a mother in your life with the gift of smelling like heaven
Thank yourself or a mother in your life with the gift of smelling like heaven. They create our world after all! 🤍🌸 Thanks moms!
Instagram from May 7, 2025
“Simple Elegance
“Simple Elegance. I love this oil. Never a fan of heavy colognes because I always sensed the smell degraded over time and began to smell stale. Riddle oil goes on very easy after shower and adjusts to your own body chemistry. I get compliments all the time! The best!“- Catherine B. “Voyeur Milky Spray Lotion. I love this lotion and also love the Voyeur oil. I own four oils and spray lotions. I love them all but Voyeur is my favorite. I would encourage everyone to have one of each scent! I rotate them throughout the week.” - Eileen R. “Lives Up To Its Name :)It definitely helps me feel clean and fresh, without making me feel itchy, like other name brand body soaps. Love my Fraiche!” Kate R.
Instagram from May 6, 2025
Muse by Riddle 🥥 She’s like a getaway, minus the plane ticket
Muse by Riddle 🥥 She’s like a getaway, minus the plane ticket. 🌴 This scent gives tropical daydream—creamy coconut and juicy bergamot hit like an ocean breeze, while peony and magnolia bloom soft in the background. As golden hour fades, warm sandalwood and amber wrap you in cozy, sunkissed vibes. Think: endless getaway energy, bottled. 🌸 Scent Category: Sweet + Floral
Instagram from May 5, 2025
Who’s ready for a Nude Beach Summer
Who’s ready for a Nude Beach Summer? 🌴🌊 Our limited release Nude Beach scent captures the essence of a warm summer day, evoking the feeling of sun-kissed skin and carefree moments by the sea. Bright bergamot and juicy mandarin bring a crisp, citrusy breeze, while hints of sea spray and neroli create the salty freshness of ocean air. Jasmine and coconut add a creamy floral warmth, reminiscent of sun-drenched afternoons, while amber lingers like the golden glow of sunset. It’s a nostalgic blend that takes you back to endless summers and unforgettable memories. 🌴🌸🌊 Scent Category: Aquatic and Floral Only 3 weeks away until limited release goes live on our site!
Instagram from May 4, 2025
✨Subtle
✨Subtle. ✨Intimate. ✨Unforgettable. Our best-selling unisex fragrance oil is a clean, subtle blend of warm Amber and soft Musk. Designed as a base-note scent with pheromone effects, it enhances your natural aroma for an intimate, confident presence. Effortlessly elegant and never overpowering—perfect for every moment. ✨Scent Category: Clean + Subtle 📸 @officialashleyrod
Instagram from May 3, 2025
Created to be worn alone or layered for a one-of-a-kind scent, our seven signature scents offer a world of more without overwhelming the senses
Created to be worn alone or layered for a one-of-a-kind scent, our seven signature scents offer a world of more without overwhelming the senses. 👉🏽Ditch fragrances that are 90% water and alcohol and get 100% pure, concentrated fragrance oil.
Instagram from May 2, 2025
🌴Nude Beach Limited Run Scent by Riddle is coming this Memorial Day for the 3rd year in a row
🌴Nude Beach Limited Run Scent by Riddle is coming this Memorial Day for the 3rd year in a row!!🥥 Scent Profile 👉🏽This scent captures the essence of a warm summer day, evoking the feeling of sun-kissed skin and carefree moments by the sea. Bright bergamot and juicy mandarin bring a crisp, citrusy breeze, while hints of sea spray and neroli create the salty freshness of ocean air. Jasmine and coconut add a creamy floral warmth, reminiscent of sun-drenched afternoons, while amber lingers like the golden glow of sunset. It’s a nostalgic blend that takes you back to endless summers and unforgettable memories. 🥥 Sign up to be notified of the release on our website. 🌴 The collection is only available while supplies last.
Instagram from Apr 29, 2025
“Strangers Stop Me On The Street
“Strangers Stop Me On The Street. I love this scent. (Original Boujee) I’ve had complete strangers come up behind me on the street and ask me what I’m wearing, but it’s subtle enough that I barely know I’m wearing it anymore. I layer the oil first after a shower underneath the lotion, but I’ve worn the oil by itself and still get compliments. I’ve found it’s more hydrating than many other lotions alone, and lasts a long time (both for the day, and the bottle itself). “ -Abby D.

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