Two weeks out and I’m struggling! They’re just too pretty, @pynrs_ & @brooksrunning! 😩 I’ve loved the Hyperion Max 3 since they dropped, but when I saw @pynrs_ and @brooksrunning were teaming up? Had to get them. Now I just need to convince myself to actually run in them. 😅
pynrs.com
Oct 24, 2025Instagram
Final assets for Brooks & PYNRS’ Hyperion Max 3 The design takes cues from our environment, the loop, the city streets, the markings, and motion that define them. Reflective inks and neon accents enhance visibility, while darker tones on high-wear areas keep the color blocking grounded. Speckled midsoles echo the overspray and stencils found on our streets, while footbed graphics feature the PYNRS path logo as painted concrete markings, everyday details turned into design. Visually, we drew inspiration from street photographer Joseph Rodrigues. The film moves like a series of portraits, each frame authentic, intimate, and alive. We street casted exclusively in Brooklyn neighborhoods to keep it honest and connected to the community. For launch, we brought this story back to the streets, wheat-pasting Run The Culture across multicultural neighborhoods in Boston, MA, and celebrating the campaign in Chicago during Marathon Week with a live panel alongside Sidney Baptista @pynrs_ and Stevie from @brooksrunning
pynrs.com
Oct 24, 2025Instagram
Research & Development for Brooks & PYNRS ‘Run The Culture’ Hyperion Max 3 Based in Seattle, WA, Brooks has long stood out in the performance footwear world for its relentless attention to detail. Out of Boston, MA, PYNRS brings a fresh voice to running culture, redefining language and narrative to create more space in the sport. With values that naturally mirror ours, we jumped at the opportunity to bring this project to life together. Design concepts, video treatments and narrative development — a peak into our process. @brooksrunning @pynrs_
pynrs.com
Oct 23, 2025Instagram
@brooksrunning and @pynrs_ touched down in Chicago for Marathon weekend and took over the city, block by block. We caught up with PYNRS founder, @sidbap for an inside look at the debut collab, the race, and the culture that keeps it moving. Hit the link in bio for more.
pynrs.com
Oct 22, 2025Instagram
CHICAGO!! Last night we hosted our Brooks x PYNRS Hyperion Max 3 Launch Party in the Windy City! It felt like a home coming. Thank you for all of the love and support. We had homies from Toronto, NYC, Boston, Rhode Island, LA and of course Chicago in the building to celebrate this moment. Big love to you all! TONIGHT we are in the West Loop with the homies at @grcrunclub at The Club House for Carb Load and SPIN THE BLOCK. Pull up! Thank you to @dhash for capturing the energy and beauty last night 🎥📸
pynrs.com
Oct 10, 2025Instagram
Created by PYNRS and powered by Brooks, Run the Culture spotlights the streets and communities that shape running culture as we know it. Our next stop? Chicago. At PYNRS, we talk about being local everywhere—but when we’re in Chicago, it feels like home. We sat down with three local crews to get a glimpse of what running culture looks like in the Windy City: 3Run2 — one of the original crews that created the blueprint for running as we know it today. @3run2 7onSundays — redefining the Church of the Long Run in Bronzeville since 2018. @7onsundays GRC Run Club — rooted in community service and hospitality, supporting runners in Little Village and beyond. @grcrunclub Join us tonight at the PYNRS x Brooks Hyperion Max 3 Launch Party for the screening of the full episode! Link in bio to RSVP. Produced by: @leeglandorf Shot by: @chalo_films & @tungstenphotographic Edited by: @elias_miranda_productions
pynrs.com
Oct 9, 2025Instagram
Brooks X Pynrs
pynrs.com
Oct 8, 2025Instagram
We didn’t just launch a shoe — we brought the city together. Boston pulled up heavy for the Brooks x PYNRS Hyperion Max 3 drop at CNCPTS. Street race energy. Ownership talk with Jaylen Brown and N.O.R.E. Local leaders in the building. We really had the best of the best out! Culture everywhere. 🏁 Photos by @franipac & @malakhaipearson
pynrs.com
Oct 8, 2025Instagram
CHICAGO 2025 // RSVP REQUIRED // LINK IN BIO
pynrs.com
Oct 7, 2025Instagram
WE HAD THE WHOLE CITY OUTSIDE 😤 Last night we celebrated the launch of the Brooks x PYNRS Hyperion Max 3 @ CNCPTS in Boston. It was a historic night for the city, bringing together NBA Champion and Finals MVP Jaylen Brown and Platinum selling artist N.O.R.E along side local entrepreneurs Fena, Leah, Deon and Sid for a powerful discussion on the importance of ownership. We kicked it off with a SPIN THE BLOCK street race showcasing Boston’s rich run crew scene who showed up and showed out! Shoutout to all of our partners, sponsors, runners and supporters. We couldn’t do it without you! Brand Partner: @brooksrunning Location| Host: @cncpts MC: @successismycologne DJ: @djrealp AV Support: @evolutionsoundandlighting Decal Prints: @vgraphics123 Event Photography: @malakhaipearson Event Photography: @franipac Event Videography: @colinpagnoni Event Production: @age.co_ Event BTS: @deonchase PYNRS Truck: @movenation.life Panel Moderator: @fenafenelon Panelist: @sidbap @leahraetavares @fchwpo @therealnoreaga @deonpoint Beverage Sponsors: @drinknoca @redbull @smartwaterar
pynrs.com
Oct 3, 2025Instagram
Run The Culture in the limited-edition Brooks x PYNRS Hyperion Max 3, where motion meets the streets that shaped us.
pynrs.com
Oct 3, 2025Instagram
BOSTON see you tonight at @CNCPTS! We’ll celebrate the launch of HM3, our first shoe collaboration with @brooksrunning , the only way we know how: Bringing the crew together for a Spin The Block, Panel discussion and vibes in our hometown. Limited pairs of the HM3 are already available in store. Get there now before they sell out tonight and take an exclusive first look at our Fall 2025 Collection! #pynrs #runtheculture
pynrs.com
Oct 2, 2025Instagram
The Hyperion Max 3 isn’t just built for race day—it’s designed for the grind, the growth, and the streets that shaped us. Dedicated to the runners who carry their roots with them, where every stride reflects their unique identity and pride. With the Brooks x PYNRS Hyperion Max 3, you don’t just train to be fast—you train to represent who you are and where you come from. Now available online and at select retailers. Run The Culture #pynrs #brooksrunning #runtheculture #letsrunthere
pynrs.com
Oct 1, 2025Instagram
Following the release of its fall 2025 collection, Boston-based PYNRS unveiled its footwear collaboration with Brooks with the Hyperion Max 3. The shoe packs in the latest Brooks innovates with 100% PEBA DNA GOLD and DNA FLASH v2 cushioning keeping the ride light, SpeedVault plate for propulsion and RapidRoll Rocker for smooth transitions. PYNRS branding on the midsole, tongue and box complete an unmistakable look as part of the first footwear link up with Brooks. The PYNRS x Brooks Hyperion Max 3 retails for $200, drops October 1 and will be available at: CNCPTS Boston Store, Brooks, Fleet Feet Sports Chicago, Heartbreak Hill Running Company, Lapstone and Hammer, Pacers, The Exchange Running Collective and Zappos
pynrs.com
Oct 1, 2025Instagram
PYNRS roars into the post-summer distance running season with its fall 2025 collection that unapologetically continues to lean heavily into the culture — with new mens and women’s pieces that push the Boston-based brand forward. According the company, Black track athletes like Flo Jo and Michael Johnson were the inspiration behind the collection with “The Flex,” the brand’s first race day kit leading the charge as the lineup’s show piece. The PYNRS fall 2025 collection is available October 1 on pynrs.com
pynrs.com
Sep 30, 2025Instagram
THE PULL UP 10/1 pynrs.com | 10/2 at CNCPTS Boston #PYNRS #RUNTHECULTURE Shot by: @peter_dasilvadp Directed by: @nottonightmike Production by: @daughtersandsons.co
pynrs.com
Sep 30, 2025Instagram
Our collaboration is about more than a shoe—it’s about amplifying the voices of diverse runners and local crews who’ve shaped running culture for years but haven’t always been seen on the global stage. Introducing Brooks x PYNRS Hyperion Max 3. Dropping globally 10.01.25. Run The Culture #pynrs #brooksrunning #runtheculture #letsrunthere
pynrs.com
Sep 29, 2025Instagram
This Fall, we’re stepping into something bigger than just a collection—it’s a movement. Inspired by the rich legacy of Black track athletes like Flo Jo and Michael Johnson, and driven by the energy of our first collaborative running shoe with Brooks, this season is all about power, presence, and performance. The result? A collection that fuses technical precision with cultural expression. A collection that’s as bold as the people wearing it. F25 will be exclusively available at www.pynrs.com 10/1 and @CNCPTS Boston 10/2-5. Limited quantities—it will sell out! Photographer: @anndyjackson @bornartistsrep Light Tech: @mavvro Lighting Assist: @fieldssofbliss HMU: @_ejgomes @artistswithagency Stylist: @tbarros08 Talent: @fhi_b & @bjasmin Video Direction: @nottonightmike Videographer: @peter_dasilvadp Set Producer: @juliahazcaso Product Design Direction & Brand Creative Direction in collaboration with @daughtersandsons.co @missesmcgarry
pynrs.com
Sep 28, 2025Instagram
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