Prados Beauty | Particl Company Profile

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Restocked and runway-ready! Getting my kit prepped for Santa Fe Fashion Week with SWAIA @swaianativefashion , and of course, I had to hit up @JCPenney Beauty! They always come through with an amazing selection of brands, shades that actually show up, and major discounts that make my beauty-loving heart (and wallet) happy. There’s something special about walking into a store and seeing quality products that work for our skin tones, our styles, and our artistry. From foundation to lashes, JCP Beauty had me covered—literally and figuratively! Fashion Week is about more than clothes—it’s about culture, expression, and representation. Grateful to show up fully stocked and rooted in beauty that honors our people. Let’s bring the glam to Santa Fe! #JCPBeauty #PradosBeauty #SantaFeFashionWeek #SWAIA #MakeupArtistLife #BeautyWithCulture #IndigenousGlam #RestockReady #OnSetBeauty #MakeupForAll #BrownSkinBeauty #MakeupBagMustHaves #SouthwestStyle #RunwayReady #BeautyDeals #JCPSaleFinds #IndigenousMua #XicanaStyle #SWAIAFashion

Bold color, deeper purpose—@pradosbeauty joins us as an official makeup sponsor for SWAIA Native Fashion Week. 💄✨ Founded by Cecelia “Cece” Meadows (Yoeme/Xicana), Prados Beauty is more than a cosmetics line—it’s a movement rooted in community, culture, and care. From Las Cruces, New Mexico, Cece built an award-winning brand that’s breaking barriers as the first Xicana and Indigenous beauty company to launch in a major retailer, now found in over 600 JCPenney stores nationwide. But what sets Prados apart isn’t just pigment—it’s purpose. Every product empowers Indigenous communities, supports veterans and students, and uplifts military spouses through mentorship and opportunity. It’s beauty that gives back. This week, their artistry brings color and confidence to the SNFW runway—and we’re honored to have them in our circle. — 📍 Find them at JCPenney or online 🎟️ Tickets + full SNFW lineup available at SWAIA.org — Photo by Tira Howard featuring Peshawn Bread and Emilee Maestas #SNFW25 #PradosBeauty #CeceMeadows #IndigenousBeauty #XicanaPower #NativeFashionWeek #BeautyWithPurpose #MakeupSponsor #SWAIA #BreakingBarriers #LasCrucesToTheRunway #IndigenousOwned #GlowUpWithPrados

Today, May 5th, is Missing and Murdered Indigenous Women (MMIW) Awareness Day. This day honors the lives of Indigenous women, girls, and Two-Spirit people who have been taken from us through violence, and calls attention to the crisis of their disappearances and murders—many of which go unsolved and uninvestigated. Facts you should know: • Indigenous women are 10 times more likely to be murdered than the national average. • In some areas, Indigenous women face a murder rate that is more than 15 times the national average. • 4 out of 5 Native women have experienced violence. • Many cases are never reported in the media, and families are often left without answers or justice. This is a crisis rooted in colonization, systemic racism, jurisdictional gaps, and neglect. Here’s how you can help: ❗️Support Native-led organizations like the @niwrc @medicinewheelride @mmiwhoismissing @native_women_run who are doing the work on the ground. ❗️Call for policy change. Demand action from elected officials to fund investigations, honor tribal sovereignty, and pass the Violence Against Women Act with strong tribal protections. ❗️Amplify Indigenous voices. Share stories, support Native creators, and listen when Indigenous people speak about their lives and truths. We remember. We honor. We act. Artwork by @inkstitcher ❤️ #MMIW #MMIWG #NoMoreStolenSisters #IndigenousWomen #May5 #MMIWAwarenessDay

PRADOS x SWAIA 💄 Hey baddies! We’re beyond excited to announce that Prados will be doing makeup for SWAIA alongside 21 incredibly talented Indigenous makeup artists from Vancouver Indigenous Fashion Week! We’re not just showing up—we’re showing OUT. Prados is also proud to sponsor makeup for this powerhouse team of artists who are bringing the heat, the glam, and the medicine to the runway. It’s an honor to be part of this celebration of Indigenous excellence, fashion, creativity, and beauty. Stay tuned for all the behind-the-scenes magic! Proudly Announcing The Prados Makeup Team 💜 @neesh_looks @ryanbreezy2 @annxchovy2 @nals_kescoli @ignited_beauty @hexedbynikolas @besos2700 @ahotpieceofcass @cecemeadows 💜 #PradosBeauty #SWAIA #VIFW #IndigenousExcellence #NativeFashion #BaddiesWithBrushes #PradosxSWAIA #NativeMua #IndigenousMua #NativeArtist #IndigenousArt #RunwayMakeup #SantaFeNM

Homepage change from Prados Beauty

May is Asian American and Pacific Islander Heritage Month, a time to honor the strength, beauty, and brilliance of AAPI communities. Swipe through to learn 5 meaningful facts—and ways you can celebrate with love, respect, and purpose this month. Let’s uplift AAPI voices, support AAPI-owned businesses, and continue learning, unlearning, and showing up for each other. #AAPIHeritageMonth #CelebrateAAPI #UnityInDiversity #HonorRespectCelebrate #AAPIJoy

Homepage change from Prados Beauty

🤍🤍🤍 Lip Liner: @pradosbeauty “Shy Girl” Lip gloss: @notbeauty “Strawberry Jelly” #pradosbeauty #notbeauty

A time was had 💜 Grateful we get to go out into our community and be with our relatives, see our friends, support our fellow business owners, buy from them, amplify them, hear their stories and celebrate them ✨ #pradosbeauty #gatheringofnations #powwowlife

Hey GON neighbor! 👋🙌

Whaddup Albuquerque! We’re headed to Gathering of Nations Pow Wow! Join us at the Prados booth for huge sales, gifts with purchase, lash applications, prizes, and TikTok Live fun! April 25th and 26th from 10am-9pm. Come meet and greet @baebeemae & @stephyy_wephyy 💜✨ They will be hanging out with @La_Theresa23 and Cece at the booth! We’re honored to support the incredible Native and Indigenous artisans who travel far and wide to share their crafts, and to uplift the families and dancers who keep our cultures alive and thriving. We’re also proud to serve as a Judge for the Miss Indian World Competition—and we’ll be awarding prizes to the Top 3 finalists and the Grand Prize Winner! Come through and say hi—we can’t wait to see you there! @La_Theresa26 @baebeemae @stephyy_wephyy @CeceMeadows #GatheringOfNations #GatheringOfNationsPowwow #PradosBeauty #MissIndianWorld

Happy 40th Birthday to our powerhouse Sales & Operations Manager, Theresa! ✨ For the past year, Theresa has been the heartbeat behind the scenes at Prados Beauty—working closely with our incredible contractors, retail partners, and PR team to make sure everything flows seamlessly, every single day. Her dedication, attention to detail, and love for what she does helps keep our beauty brand thriving and growing. We’re beyond lucky to have her on this journey with us. Help us show Theresa some birthday love in the comments! Here’s to 40 years of greatness—and many more to come! We love you so much @la_theresa23 #PradosBeauty #TeamPrados #OperationsQueen #BehindTheScenesMagic #40AndFabulous #BeautyBrandBosses #RetailExcellence #BirthdayLove #MeetTheTeam #BeautyIndustryLeaders #LasCruces #NewMexico #newmexicobusiness

We are all guests on this land. Indigenous Peoples have always been the original caretakers of Mother Earth — living in harmony with her rhythms, protecting her gifts, and honoring the sacred balance of life. 🌍✨ This Earth Day, let’s return to that wisdom. We each have a responsibility to care for the planet — not just for us, but for future generations. 🌱 Here are 3 simple ways to start: Learn from Indigenous knowledge — listen, uplift, and support Native voices. Reduce your impact — reuse, recycle, and rethink your daily choices. Reconnect with nature — walk gently, give thanks, and remember that we are part of the Earth, not apart from it. Change begins with respect. With action. With love for the land. 🧡 #HonorTheEarth #EarthDay2025 #IndigenousWisdom #ProtectMotherEarth #ClimateJustice #SustainabilityMatters #NativeVoices #SacredLand #EcoHealing #GreenLiving #RewildTheWorld #ClimateActionNow #DecolonizeClimateJustice

Did you know indie brands make up a massive part of the beauty industry? While the big names dominate shelf space, it’s indie brands that are shaking up the game—pushing innovation, inclusivity, and authenticity. And now, more than ever, it’s being said that indie brands will save the current landscape of beauty. Here’s why: • Innovation Starts Here: Indie brands aren’t tied to corporate red tape—we move fast, experiment boldly, and create products that people actually want and need. • Representation Matters: From shade ranges to storytelling, indie brands are leading the charge in inclusive, culturally-rooted beauty that reflects real people. • Community-Driven: We build for our people, not shareholders. That means listening, adapting, and staying close to the culture. • Sustainability & Ethics: Indie founders are building brands with purpose—cleaner ingredients, more ethical sourcing, and meaningful impact. • Economic Power: Indie brands collectively generate billions in revenue every year—and many of us are self-funded, community-backed, and mission-led. So when they say indie brands will save the beauty industry… we believe it. We’re not just surviving—we’re leading. #IndieBeauty #SupportIndieBrands #PradosBeauty #BeautyWithoutLimits #XicanaIndigenousExcellence @annxchovy2 is just a whole baddie ✨💜 Products she used~ Eyeshadow x Rick & Morty Palette & The Margarita Palette glamlite (Add her to PR ✨💜) Eyeshadow x Lauren Good Day Palette @pradosbeauty (code STAR) Graphic Liner Palette (yellow diamonds) x @mvndi_mvkevp (code STAR) Lashes x “Cheyenne” @pradosbeauty Lip Liner x “Shy Girl” @pradosbeauty Lip Gloss X “Desert” @resilientgirlbeauty

A little Easter Moment 🐣 by @neesh_looks #PradosBeauty #BeautyWithPurpose #SustainableBeauty #CulturaFirst #WomenInBusiness #BrownGirlMagic #JefaLife #ChingonaEnergy #ᴍᴀᴅᴇᴡɪᴛʜʟᴏᴠᴇ #lascruces #lascrucesnm #eastermakeup

We’ve been quiet lately, and here’s why—running a small business right now is hard. The challenges are real, but so is our commitment to keep showing up for our community, our culture, and our mission. To everyone who continues to support small businesses: THANK YOU. Your love, shares, and purchases truly keep us going. You’re not just buying a product—you’re investing in a dream, in cultura, in family, and in survival. We’re rising to the occasion. We will survive. And we’re bringing some exciting updates your way very soon—stay tuned! Support small. Shop small. Amplify small. Use code “PradosBaddie” for some coin off at checkout. PradosBeauty.com 💜 Sharing looks by Prados Beauty Baddies. Tag us in all your looks for reposts. ✨ #PradosBeauty #SupportSmallBusiness #ShopSmall #XicanaOwned #IndigenousOwned #SmallBusinessLove #EthicalBeauty #IndieBeautyBrand #BeautyWithPurpose #SustainableBeauty #CulturaFirst #WomenInBusiness #BrownGirlMagic #JefaLife #ChingonaEnergy #ᴍᴀᴅᴇᴡɪᴛʜʟᴏᴠᴇ #lascruces #lascrucesnm

☎️ Pick up the phone baddie! Our lashes are made of synthetic fibers using nano technology so they’re super soft! Reusable! And when you’re done with them for up to 25 times of use, recycle them in their box ♻️ Only $10! Which Prados Beauty Lashes are your fav!?! 🎥 @neesh_looks #pradosbeauty #pradosbeautylashes #lasheslasheslashes😍