Did you know indie brands make up a massive part of the beauty industry? While the big names dominate shelf space, it’s indie brands that are shaking up the game—pushing innovation, inclusivity, and authenticity. And now, more than ever, it’s being said that indie brands will save the current landscape of beauty. Here’s why: • Innovation Starts Here: Indie brands aren’t tied to corporate red tape—we move fast, experiment boldly, and create products that people actually want and need. • Representation Matters: From shade ranges to storytelling, indie brands are leading the charge in inclusive, culturally-rooted beauty that reflects real people. • Community-Driven: We build for our people, not shareholders. That means listening, adapting, and staying close to the culture. • Sustainability & Ethics: Indie founders are building brands with purpose—cleaner ingredients, more ethical sourcing, and meaningful impact. • Economic Power: Indie brands collectively generate billions in revenue every year—and many of us are self-funded, community-backed, and mission-led. So when they say indie brands will save the beauty industry… we believe it. We’re not just surviving—we’re leading. #IndieBeauty #SupportIndieBrands #PradosBeauty #BeautyWithoutLimits #XicanaIndigenousExcellence @annxchovy2 is just a whole baddie ✨💜 Products she used~ Eyeshadow x Rick & Morty Palette & The Margarita Palette glamlite (Add her to PR ✨💜) Eyeshadow x Lauren Good Day Palette @pradosbeauty (code STAR) Graphic Liner Palette (yellow diamonds) x @mvndi_mvkevp (code STAR) Lashes x “Cheyenne” @pradosbeauty Lip Liner x “Shy Girl” @pradosbeauty Lip Gloss X “Desert” @resilientgirlbeauty