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Persona Cosmetics | Particl Company Profile

personacosmetics.com

Logo for personacosmetics.com

Persona Cosmetics

personacosmetics.com

Persona Cosmetics is classified primarily as a(n)
Beauty Products
company.
a year of historical data available

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Persona Cosmetics Overview

Particl's database contains the following information about Persona Cosmetics:

Revenue
In the most recent 6 months, Persona Cosmetics has earned an estimated 1.5M in sales revenue from its e-commerce business.
Monitoring
15 Products · 48 SKUs/Variants
Data since
May 7, 2024
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Instagram posts
Dataset
Online

Persona Cosmetics's Sales over time

Total earnings of around $1.5M in sales revenue over the last 6 months from its e-commerce business, and over 96K units sold in volume. Just the last full month's sales during Apr 2025 were $286K in revenue.

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Best Selling Product

Of all Persona Cosmetics products monitored by Particl in the last month, 24hr Waterproof Eyeliner is the best selling, at a price of $16. 15 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for 24hr Waterproof Eyeliner
24hr Waterproof Eyeliner
First seen May 7, 2024 ·
$999K999K sold
Product image for Lip Liner
Lip Liner
First seen May 11, 2024 ·
$999K999K sold
Product image for The Sharpener
The Sharpener
First seen May 10, 2024 ·
$999K999K sold
Product image for Eyepaint Liquid Eyeshadow
Eyepaint Liquid Eyeshadow
First seen May 7, 2024 ·
$4K184 sold
Product image for Dreamstick Cream Bronzer
Dreamstick Cream Bronzer
First seen May 11, 2024 ·
$3.4K132 sold
Product image for Dreamstick Cream Blush
Dreamstick Cream Blush
First seen May 7, 2024 ·
$3.3K128 sold
Product image for Daymask Peptide Lip Balm
Daymask Peptide Lip Balm
First seen May 10, 2024 ·
$1.3K58 sold
Product image for Line+Detail Brush
Line+Detail Brush
First seen May 10, 2024 ·
$999K999K sold
Product image for Swipe Up™️ Brow Gel
Swipe Up™️ Brow Gel
First seen May 7, 2024 ·
$999K999K sold
Product image for Eyepaint Liquid Eyeshadow Trio
Eyepaint Liquid Eyeshadow Trio
First seen May 10, 2024 ·
$999K999K sold

Similar Competitors

Too Faced Cosmetics, MAC Cosmetics, Sephora USA, and more have been identified as similar to Persona Cosmetics by Particl, based on the types of products they sell, and their online presence.

Product Types

Cosmetics is the most common product type of all Persona Cosmetics products, it made $286K in revenue last month alone.
Persona Cosmetics operates across broader categories like Personal Care, and more that Particl classifies. Product types are broken down further in the Particl app.

Cosmetics

15

Company Assets

Particl has collected over 25M promotional assets for companies like Persona Cosmetics. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 11, 2025
Homepage change from Persona Cosmetics
Instagram from May 10, 2025
Smudge-proof in a swipe 🍇 The 24-hour waterproof eyeliner in shade plum
Smudge-proof in a swipe 🍇 The 24-hour waterproof eyeliner in shade plum. #personacosmetics #waterproofeyeliner
Instagram from May 7, 2025
Stay tuned for fresh restock of your favorite Dreamsticks coming soon 🌸🫶 What’s the shade you’re most excited about
Stay tuned for fresh restock of your favorite Dreamsticks coming soon 🌸🫶 What’s the shade? You’re most excited about? #bts #makeup
Instagram from May 6, 2025
Warm or cool undertones — which do you reach for
Warm or cool undertones — which do you reach for? ✏️ A side-by-side of Marrakesh (warm neutral pink) and Dusk (cool-toned rosy pink). 🌸🥯 Both are gorgeous on light to medium skin tones! #PersonaCosmetics #LongwearLipLiner
Instagram from May 5, 2025
Nothing beats hearing which products made you fall in love with Persona
Nothing beats hearing which products made you fall in love with Persona. 🫶 Drop your favorite in the comments and tell us how you first discovered us!
Instagram from May 4, 2025
Dreamstick multi stick blush in the shade bubble
Dreamstick multi stick blush in the shade bubble. 💕 #pinkblush
Instagram from May 3, 2025
Still not over the amazing energy at our Ulta Beauty meetup in LA
Still not over the amazing energy at our Ulta Beauty meetup in LA! 🌴Huge thanks to everyone who came out—we loved meeting you IRL. Hope you enjoyed the delicious chocolate from @hukitchen 🍫 Drop your city below… where should we pop up next? #ultabeauty #meetup #personacosmetics
Instagram from May 2, 2025
Red blush placement to lift the face using the @personacosmetics Dreamstick in kiss 💋
Red blush placement to lift the face using the @personacosmetics Dreamstick in kiss 💋
Instagram from Apr 30, 2025
Started on my kitchen counter
Started on my kitchen counter... now Persona is on Ulta shelves nationwide. Proof that with a dream and a whole lot of heart, anything is possible. Go check us out at your nearest Ulta and tag me. I’d love to see where you find us! #UltaBeauty #DreamBig #FounderJourney @personacosmetics @ultabeauty
Instagram from Apr 29, 2025
Set your lip liner with translucent powder before applying your lip color
Set your lip liner with translucent powder before applying your lip color. Dianna used our Longwear Lip Liner in Rosewood and Marrakesh for a long-lasting, budge-proof look! #PersonaCosmetics #LipHack
Instagram from Apr 25, 2025
Here’s how to get that smudge-proof eyeliner
Here’s how to get that smudge-proof eyeliner. No budging, no fading. ✏️
Instagram from Apr 24, 2025
Los Angeles come hang out with us this Saturday the 26th from 1-4 PM at Ulta beauty Noho West
Los Angeles come hang out with us this Saturday the 26th from 1-4 PM at Ulta beauty Noho West. Details and RSVP link in bio. 🤗
Instagram from Apr 23, 2025
Which one is your favorite
Which one is your favorite? 👇 Dusk: cool rosy pink 🌸 Marrakesh: neutral warm pink 🥯
Instagram from Apr 22, 2025
Swipe and go 🏃🏻‍♀️The brow gel that gets it
Swipe and go 🏃🏻‍♀️The brow gel that gets it. Fills, fluffs, and keeps your brows feeling like you. #NoCrunch #FluffyBrows
Instagram from Apr 19, 2025
POV: You’re casually shopping at @ultabeauty and spot Persona on the Icons End Cap
POV: You’re casually shopping at @ultabeauty and spot Persona on the Icons End Cap. 🥳 (Spoiler: you’re definitely leaving with a few Dreamsticks.) #ultabeauty #ultahaul #personacosmetics
Instagram from Apr 17, 2025
Two dreamiest shades you’ll want on repeat
Two dreamiest shades you’ll want on repeat. 🍑 Guava (warm coral) and 🌸 Carmel (cool rosy pink) A swipe of summer and spring all in one. Which one’s calling your name? Available now at @ultabeauty!
Instagram from Apr 16, 2025
Instant summer glow without the sun damage
Instant summer glow without the sun damage! ✨ Swipe the Dreamstick bronzer, on cheekbones, forehead, eyelids + jawline... blend and voilà! That sun-kissed glow you’ve been craving! Available in store & online at @ultabeauty #bronzer #dreamstick #personacosmetics
Instagram from Apr 14, 2025
Los Angeles, we want to meet you
Los Angeles, we want to meet you! 🫶 Join us on April 26th at Ulta NoHo west for a special in-store event with our founder, Sona Gasparian - we’re celebrating the Persona community IRL, and you’re at the top of our list. 🔗 RSVP Link in Bio 🔗 💄Enjoy quick makeup touch-ups 🎁Get a free gift with purchase 👜Free Persona merch (first 50) Ulta Beauty - North Hollywood April 26 1-4 PM PST #ultabeauty #losangeles @ultabeauty #personacosmetics

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