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Noodle & Boo | Particl Company Profile

noodleandboo.com

Logo for noodleandboo.com

Noodle & Boo

noodleandboo.com

Noodle & Boo is classified primarily as a(n)
Baby & Toddler
company.
2 years of historical data available

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Noodle & Boo Overview

Particl's database contains the following information about Noodle & Boo:

Revenue
In the most recent 6 months, Noodle & Boo has earned an estimated 1.3M in sales revenue from its e-commerce business.
Monitoring
78 Products · 109 SKUs/Variants
Data since
Sep 25, 2024
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Instagram posts
Homepages
Dataset
Online

Noodle & Boo's Sales over time

Total earnings of around $1.3M in sales revenue over the last 6 months from its e-commerce business, and over 42K units sold in volume. Just the last full month's sales during Apr 2025 were $110K in revenue.

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Best Selling Product

Of all Noodle & Boo products monitored by Particl in the last month, Ultimate Baby Cleansing Cloths is the best selling, at a price of $46.5. 78 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Ultimate Baby Cleansing Cloths
Ultimate Baby Cleansing Cloths
First seen Oct 22, 2024 ·
$999K999K sold
Product image for Ultra-Safe Baby Laundry Detergent 64 oz.
Ultra-Safe Baby Laundry Detergent 64 oz.
First seen Dec 2, 2024 ·
$999K999K sold
Product image for Kinder 3-In-1 Shampoo, Conditioner & Body Wash
Kinder 3-In-1 Shampoo, Conditioner & Body Wash
First seen Oct 22, 2024 ·
$999K999K sold
Product image for Nourishing Cream Rinse
Nourishing Cream Rinse
First seen Oct 22, 2024 ·
$2.9K143 sold
Product image for Newborn 2-in-1 Hair & Body Wash
Newborn 2-in-1 Hair & Body Wash
First seen Oct 22, 2024 ·
$2.8K132 sold
Product image for Ultra-Safe Baby Laundry Detergent Bundle - 2 X 60
Ultra-Safe Baby Laundry Detergent Bundle - 2 X 60
First seen Oct 22, 2024 ·
$2.7K49 sold
Product image for Super Soft Baby Lotion
Super Soft Baby Lotion
First seen Oct 22, 2024 ·
$2.6K124 sold
Product image for Conditioning Hair Polish
Conditioning Hair Polish
First seen Oct 22, 2024 ·
$999K999K sold
Product image for Ultimate Baby Ointment
Ultimate Baby Ointment
First seen Oct 22, 2024 ·
$999K999K sold
Product image for Extra Gentle Baby Shampoo
Extra Gentle Baby Shampoo
First seen Oct 22, 2024 ·
$999K999K sold

Similar Competitors

Mambino Organics, The Honest Company, mustela.com, and more have been identified as similar to Noodle & Boo by Particl, based on the types of products they sell, and their online presence.

Product Types

Skin Care is the most common product type of all Noodle & Boo products, it made $56K in revenue last month alone.
Noodle & Boo operates across broader categories like Personal Care, Household Supplies, Baby Bathing, and more that Particl classifies. Product types are broken down further in the Particl app.

Bathing Cleaning

Skin Care

Laundry Supplies

Baby Skin Care

Bathing Gift Sets

Hair Care

Bath & Body

13

8

7

6

5

4

3

Company Assets

Particl has collected over 25M promotional assets for companies like Noodle & Boo. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Instagram from Jun 4, 2026
Fresh from the bath and wrapped in silky-soft comfort. 💫
Fresh from the bath and wrapped in silky-soft comfort. 💫 📸 In partnership with @carlylefrawley #noodleandboo #bathtimebliss #bedtimesoftness #gentleskincareforkids
Instagram from Jun 3, 2026
When it comes to sensitive skin, every ingredient matters 🤍 Proud to be recognized by the Nationa...
When it comes to sensitive skin, every ingredient matters 🤍 Proud to be recognized by the National Eczema Association for products gentle enough for eczema prone little ones. #noodleandboo #babyskincare #eczemaprone #gentlebabycare #babyessentials
Instagram from Jun 2, 2026
From warm baths to cozy cuddles, every little moment feels softer, sweeter, and made with love. 🛁💕
From warm baths to cozy cuddles, every little moment feels softer, sweeter, and made with love. 🛁💕 📸 In partnership with @greyalexandra #noodleandboo #tinyrituals #nighttimemagic #littleloveeveryday #softandcozy
Homepage from Jun 2, 2026
Homepage change from Noodle & Boo
Instagram from Jun 1, 2026
The sweetest kind of evening. 🤍✨
The sweetest kind of evening. 🤍✨ #noodleandboo #cozymoments #bedtimeroutine #motherhoodmoments #littlemoments
Instagram from May 31, 2026
Some of the most comforting moments are wrapped in freshly washed pajamas, favorite blankets, and...
Some of the most comforting moments are wrapped in freshly washed pajamas, favorite blankets, and tiny baby clothes that smell soft and clean 🤍 Our laundry detergent is thoughtfully made for the fabrics your family loves most, with a gentle formula that cares for delicate, sensitive skin through every cuddle, nap, and bedtime routine. 🧺✨ 📸 @meg_young98 #noodleandboo #babylaundry #gentlebabycare #babyskinessentials #cozymoments
Instagram from May 30, 2026
Noodle & Boo Stain Challenge Giveaway Announcement
🤍 STAIN CHALLENGE GIVEAWAY 🤍 Think your toughest baby stains can win? Put Noodle & Boo to the test. One lucky winner will receive the ultimate Noodle & Boo Stain Challenge Trio: • EWG Verified Fragrance Free Ultra-Safe Laundry Detergent • Ultra-Strong Stain Remover • Ultra-Bright Bleach Alternative Designed to tackle tough baby stains while staying gentle on delicate fabrics and family laundry. HOW TO ENTER: 1. Follow @noodleandbooinc 2. Like this post 3. Tag a fellow mama in the comments 4. Share this post to your stories 5. Show us your toughest stains and tag @noodleandboo in your story to qualify We’ll select one winner to receive the bundle and put the Stain Challenge Trio to the test at home. Spam and giveaway-only accounts will be disqualified. 📌 Winner will be contacted by @noodleandbooinc via DM. Must be 18+. Open to contiguous US residents only. Not sponsored by Instagram, Meta or TikTok. #noodleandboo #stainchallengegiveaway #babylaundry #sensitiveskincare #momlife
Instagram from May 29, 2026
The softest cuddles start with the gentlest care 🤍 Our Super Soft Lotion keeps delicate skin feel...
The softest cuddles start with the gentlest care 🤍 Our Super Soft Lotion keeps delicate skin feeling comforted, nourished, and oh-so-soft through every little moment. ✨ 📸 @yenisbethbatiz #noodleandboo #supersoftlotion #babyskincare #gentleskincare #softbabyskin
Instagram from May 28, 2026
Our Ultimate Baby Ointment is made to comfort, soothe, and protect even the most delicate skin 🤍
Our Ultimate Baby Ointment is made to comfort, soothe, and protect even the most delicate skin 🤍 Why moms love it: ✨ Accepted by the National Eczema Association 🫧 Helps soothe dry, irritated skin ☁️ Creates a protective moisture barrier 🧸 Gentle enough for everyday use on eczema-prone skin A diaper bag essential for soft skin and peace of mind! #noodleandboo #ultimatebabyointment #eczemaprone #gentlebabycare #momfavorites
Instagram from May 27, 2026
Trusted by moms for the gentlest care 🫶 Our Super Soft Lotion is thoughtfully made to nourish del...
Trusted by moms for the gentlest care 🫶 Our Super Soft Lotion is thoughtfully made to nourish delicate skin and bring comfort to every cuddle, every routine, and every little moment of love. 🧴✨ 📸 @hayleykern_ #noodleandboo #supersoftlotion #babyskincare #softbabyskin #gentleskincare
Homepage from May 27, 2026
Homepage change from Noodle & Boo
Instagram from May 26, 2026
This summer, we’re soaking up the little moments ☀️
This summer, we’re soaking up the little moments ☀️ Sticky popsicle fingers, sunset stroller walks, backyard bubbles, and bedtime that stretches just a little later than usual. Because childhood magic lives in the simple things, and the memories made along the way. What’s on your family’s summer bucket list? ✨ #noodleandboo #summermoments #littlememories #motherhoodunplugged #sweetsummerdays
Instagram from May 25, 2026
Nothing makes us happier than seeing our products thoughtfully displayed at the incredible small ...
Nothing makes us happier than seeing our products thoughtfully displayed at the incredible small businesses we’re proud to partner with! 🤍 📸 @shopthislittlepiggyar #noodleandboo #smallbusinesslove #luxurybabycare #babyessentials #cleanbabycare
Instagram from May 24, 2026
For the days that feel long, the moments that feel tender, and the love that carries it all 🤍
For the days that feel long, the moments that feel tender, and the love that carries it all 🤍 A gentle reminder for every new mom: You are enough. You are needed. And you are doing an incredible job. Save this for the days you need a little extra softness ✨ #noodleandboo #newmomlife #motherhoodmoments #gentleparenting #momaffirmations
Instagram from May 23, 2026
Enjoy a Free Laundry Detergent with Your Purchase
Gentle care starts with the little things. For a limited time, enjoy a FREE 8oz Fragrance Free Laundry Detergent with orders of $65+ 🤍 #noodleandboo #gentlebabycare #fragrancefree #cleanbabycare #sensitiveskin
Instagram from May 22, 2026
Restock Announcement for Leave-In Conditioning Hair Polish
Your favorite haircare essential is back in stock 🥳 The 16 oz. Leave-In Conditioning Hair Polish has been restocked and is ready to bring softness, shine, and gentle nourishment back to your little one’s routine. Perfect for smoothing tangles, taming flyaways, and leaving hair silky soft. 💗✨ 📸 @olivka.lovely #noodleandboo #babyhaircare #gentlebabycare #kidshaircare #tanglefreehair

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