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Mini Max - AU | Particl Company Profile

minimax.com.au

Logo for minimax.com.au

Mini Max - AU

minimax.com.au

Mini Max - AU is classified primarily as a(n)
company.
5 years of historical data available

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Mini Max - AU Overview

Particl's database contains the following information about Mini Max - AU:

Revenue
In the most recent 6 months, Mini Max - AU has earned an estimated 23M in sales revenue from its e-commerce business.
Monitoring
5K Products · 5K SKUs/Variants
Data since
Mar 28, 2021
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Instagram posts
Dataset
Online

Mini Max - AU's Sales over time

Total earnings of around $23M in sales revenue over the last 6 months from its e-commerce business, and over 608K units sold in volume. Just the last full month's sales during Apr 2025 were $2.1M in revenue.

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Free trial available.

Best Selling Product

Of all Mini Max - AU products monitored by Particl in the last month, GreenPan™ Stanley Tucci™ Ceramic Nonstick Cookware Set White 7 Piece is the best selling, at a price of $1499.95. 5K products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for GreenPan™ Stanley Tucci™ Ceramic Nonstick Cookware Set White 7 Piece
GreenPan™ Stanley Tucci™ Ceramic Nonstick Cookware Set White 7 Piece
First seen Mar 6, 2025 ·
$999K999K sold
Product image for The Legacy Pan by Ironclad Co. Handcrafted 28cm Cast Iron Pan
The Legacy Pan by Ironclad Co. Handcrafted 28cm Cast Iron Pan
First seen Aug 15, 2023 ·
$999K999K sold
Product image for Scanpan Commercial Cookware Set 5 Piece
Scanpan Commercial Cookware Set 5 Piece
First seen Dec 8, 2024 ·
$999K999K sold
Product image for The Old Dutch by Ironclad Co. Handcrafted 4.5L Double Dutch Oven
The Old Dutch by Ironclad Co. Handcrafted 4.5L Double Dutch Oven
First seen Aug 15, 2023 ·
$13K33 sold
Product image for Scanpan Impact Cookware Set 6 Piece
Scanpan Impact Cookware Set 6 Piece
First seen Sep 20, 2023 ·
$12K39 sold
Product image for GreenPan™ Stanley Tucci™ Ceramic Nonstick Cookware Set Teal 7 Piece
GreenPan™ Stanley Tucci™ Ceramic Nonstick Cookware Set Teal 7 Piece
First seen Mar 6, 2025 ·
$11K9 sold
Product image for Essteele Per Vita Cookset 5 Piece
Essteele Per Vita Cookset 5 Piece
First seen Mar 28, 2021 ·
$10K26 sold
Product image for Scanpan Impact Cookware Set 10 Piece
Scanpan Impact Cookware Set 10 Piece
First seen Mar 28, 2021 ·
$999K999K sold
Product image for The Grande Legacy Pan by Ironclad Co. Handcrafted 36cm Cast Iron Pan
The Grande Legacy Pan by Ironclad Co. Handcrafted 36cm Cast Iron Pan
First seen Aug 15, 2023 ·
$999K999K sold
Product image for Masterpro Ultimate Pizza Oven Red
Masterpro Ultimate Pizza Oven Red
First seen Apr 26, 2021 ·
$999K999K sold

Similar Competitors

Particl categorizes companies with a combination of manual tagging, and AI classification. You can search all companies in the Particl app.

Product Types

Kitchen Tools & Utensils is the most common product type of all Mini Max - AU products, it made $1.1M in revenue last month alone.
Mini Max - AU operates across broader categories like Kitchen & Dining, Household Supplies, Household Appliances, and more that Particl classifies. Product types are broken down further in the Particl app.

Kitchen Tools & Utensils

Table Decor

Bath & Body

Kitchen Appliances

Home Fragrances

Home Storage Solutions

Food & Beverage Carriers

Vision Care

Fragrances

Wall Decor

Indoor Lighting

Camping & Hiking

Home Care Products

Home Organization Tools

Living Room Decor

Cleaning Equipment

Electric Toasters & Ovens

Electric Juicers & Blenders

Home Improvement Tools

Electric Grills & Griddles

2263

219

212

178

173

78

77

57

54

37

36

34

32

29

29

27

26

14

8

5

Company Assets

Particl has collected over 25M promotional assets for companies like Mini Max - AU. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 9, 2025
Homepage change from Mini Max
Instagram from May 8, 2025
Thoughtful Mother’s Day Gift Ideas
Still searching for the perfect gift for Mum? Whether you’re planning ahead or shopping last-minute, we’ve got you covered. From iconic KitchenAid stand mixers and Le Creuset casseroles to elegant glassware, perfume oils, and everyday favourites from Frank Green — discover gifts she’ll truly love. Shop in store or use our online Click & Collect service. #minimax #minimaxstyle #CelebrateMum #MothersDayGifts #KitchenAid #LeCreuset #FrankGreen #LastMinuteGifts #GiftGuide #ThoughtfulGifting
Instagram from May 7, 2025
Earthy tones, luxe layers, and a touch of purple magic
Earthy tones, luxe layers, and a touch of purple magic. With winter on its way, we’re embracing the moody elegance of Raven. Our latest table setting showcases the bold beauty of the Elements dinnerware collection by Ecology in the Raven colour. Deep charcoal blues are layered with woven textures, seasonal produce, and a pop of violet — the perfect foundation for a winter-inspired tablescape. Style it your way — from cosy dinners to seasonal celebrations. Now in store and online. #Minimax #minimaxstyle #EcologyRaven #TableSettingInspo #TablescapeStyling
Instagram from May 6, 2025
Celebrate Mum with the perfect KitchenAid gift
Celebrate Mum with the perfect KitchenAid gift. Whether she’s a baker, maker, or coffee lover, our Annual Mother’s Day Event has something special just for her. From iconic stand mixers to food processors, blenders, and hand mixers — discover gifts she’ll treasure forever. Shop in store or use our online Click & Collect service. #minimax #minimaxstyle #KitchenAid #MothersDayGifts #GiftIdeasForMum
Instagram from May 5, 2025
Celebrate Mum – Special Gift Offer Now On

This Mother’s Day, receive a $20 Minimax voucher for every $100 spent*
Celebrate Mum – Special Gift Offer Now On This Mother’s Day, receive a $20 Minimax voucher for every $100 spent*. Find the perfect gift she’ll love – in store or online. Our delivery cut-off has passed, but you can still shop online and use our Click & Collect service to get your gifts in time. #minimax #minimaxstyle #MothersDay #CelebrateMum #Minimax #GiftGuide #Homewares #MothersDayGifting Offer exclusions: *Offer excludes purchases on electrical, appliances, KitchenAid, Aarke, SodaStream, already discounted Le Creuset, Foodbank spatulas, gift cards and lay-by payments. In-store purchases will receive a Minimax voucher for in-store redemption. Online purchases will receive a Minimax voucher via email to redeem online. Spend $100 on eligible purchases in a single transaction to receive a voucher. Offer ends 11:59pm Sunday 11th May 2025.
Homepage from May 5, 2025
Mothers Day Shopping Deals at Minimax
Homepage change from Mini Max
Instagram from May 4, 2025
Celebrate Mum with a touch of timeless elegance
Celebrate Mum with a touch of timeless elegance. The Le Creuset Cast Iron Petal Shallow Casserole in soft pink is as beautiful as it is functional — perfect for making her feel cherished this Mother’s Day. With its flower-inspired lid and signature craftsmanship, it’s a gift she’ll treasure for years to come. Available in selected stores. Shop in store or use our online Click & Collect service. #Minimax #minimaxstyle #MothersDayGifts #LeCreuset #KitchenGifts #GiftIdeasForMum
Homepage from May 4, 2025
Homepage change from Mini Max
Instagram from May 2, 2025
Celebrate Mum this Mother’s Day with a gift she’ll truly love
Celebrate Mum this Mother’s Day with a gift she’ll truly love. Whether she loves to relax, sparkle or indulge, we’ve got something she’ll adore. From luxurious candles and keepsake books to pampering scents, plush cushions and elegant glassware — to premium cookware and the iconic KitchenAid Stand Mixer — discover heartfelt gifts that say Best Mum Ever. Head in-store to find the perfect gift or use our online click and collect service. #minimax #minimaxstyle #MothersDay #CelebrateMum #BestMumEver #GiftsForMum #HomeInspo
Instagram from May 2, 2025
Save this recipe: Mum’s Classic Pavlova by KitchenAid

A timeless favourite, made with love — and your KitchenAid Stand Mixer (or the one on your wish list)
Save this recipe: Mum’s Classic Pavlova by KitchenAid A timeless favourite, made with love — and your KitchenAid Stand Mixer (or the one on your wish list). Crisp on the outside, marshmallowy in the middle, and finished with whipped vanilla cream and fresh mango. Mum’s going to love it. Ingredients: • 6 egg whites • 2 cups caster sugar • 1 tbsp cornflour • 1 tsp white vinegar • 300ml thickened cream • 1 tsp vanilla essence • 1 tbsp icing sugar • 2 mangoes, sliced Method: 1. Preheat oven to 120°C (no fan). 2. Line a large flat baking tray with baking paper. 3. Using the whisk attachment on your KitchenAid Stand Mixer, beat the egg whites until soft peaks form. 4. With the mixer on speed 6, gradually add the caster sugar — 1 tablespoon at a time — whisking for 6–8 minutes until thick and glossy. 5. Reduce the speed to low and gently mix in the cornflour and vinegar. 6. Spoon the meringue onto the tray, forming a tall round shape. 7. Reduce the oven to 100°C and bake for 1½ hours. Turn the oven off and leave the pavlova to cool completely inside — ideally overnight. 8. When ready to serve, whip the cream, vanilla, and icing sugar in the KitchenAid Stand Mixer until soft peaks form. 9. Spoon the cream over the pavlova and top with fresh mango slices. #minimax #minimaxstyle #kitchenaid #recipes #mumgifts #giftideas
Instagram from May 1, 2025
Order by Friday, 2 May to ensure delivery before Mother’s Day — or choose our convenient Click & Collect service
Order by Friday, 2 May to ensure delivery before Mother’s Day — or choose our convenient Click & Collect service. Shop our full collection and find the perfect way to say thank you, Mum. #minimax #minimaxstyle #mothersdaygifts #mothersdaygiftideas
Homepage from May 1, 2025
Mothers Day Specials on Gifts for Mum
Homepage change from Mini Max
Instagram from Apr 30, 2025
Celebrate Mum with our strawberry pie, baked in the heart baker from the Rustic Charm collection by Mason Cash
Celebrate Mum with our strawberry pie, baked in the heart baker from the Rustic Charm collection by Mason Cash. From classic mixing bowls to timeless bakeware, each piece is crafted to be treasured. Bake it for Mum this Mother’s Day and serve with love. Find the recipe via the link in our bio. #minimax #minimaxstyle #MothersDay #BakingWithLove #MasonCash #RusticCharm #MinimaxMoments
Homepage from Apr 30, 2025
Homepage change from Mini Max
Instagram from Apr 29, 2025
Celebrate Mum this Mother’s Day with elegant glassware, uplifting scents, cosy comforts, and thoughtful keepsakes — our Gift Guide is filled with beautiful ways to show her just how cherished she is
Celebrate Mum this Mother’s Day with elegant glassware, uplifting scents, cosy comforts, and thoughtful keepsakes — our Gift Guide is filled with beautiful ways to show her just how cherished she is. Shop the collection — link in bio. #minimax #minimaxstyle #MothersDay #GiftGuide #CelebrateMum #MothersDayGifts #GiftInspo #InteriorLovers #GiftsForMum
Homepage from Apr 29, 2025
Mothers Day Gift Promotion
Homepage change from Mini Max
Homepage from Apr 28, 2025
Promotional Homepage - Free Delivery over $99
Homepage change from Mini Max
Instagram from Apr 28, 2025
COMPETITION CLOSED
WIN a Mason Cash Rustic Charm Mother’s Day Bundle! This Mother’s Day, celebrate treasured recipes and memories with @masoncash_au. Win a Rustic Charm Bundle – a timeless prize pack for you and your mum to share. THE PRIZE PACK – FOR YOU & MUM (1 x Prize Pack to Share): 2 x Mason Cash Rustic Charm Mixing Bowls (26 x 12cm / 3.5L) 2 x Mason Cash Rustic Charm Bakers (28 x 25 x 6cm) TO ENTER: 1. Follow @minimax_aus and @whatwouldkaylacook 2. Like the competition post 3. Comment below: What’s a dish that always reminds you of Mum? Entries close 10am AEST, Thursday 9th May 2025. Open to Australian residents only. Winner will be announced via @minimax_aus stories. Full terms and conditions at minimax.com.au

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