millie + roo | Particl Company Profile
millie + roo
millieandroo.com
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millie + roo Overview
Particl's database contains the following information about millie + roo:
- Revenue
- In the most recent 6 months, millie + roo has earned an estimated 1.2M in sales revenue from its e-commerce business.
- Monitoring
- 490 Products · 3.4K SKUs/Variants
- Data since
- May 8, 2024
- Popularity
- Data types
- AI Classified Product TypesReviewsRatingsPricingE-commerce SalesHomepagesInstagram posts
- Dataset
- Online
millie + roo's Sales over time
Total earnings of around $1.2M in sales revenue over the last 6 months from its e-commerce business, and over 35K units sold in volume. Just the last full month's sales during Apr 2025 were $80K in revenue.
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Best Selling Product
Of all millie + roo products monitored by Particl in the last month, TWO PIECE SHORTIE SET- Roo Magic (Red) is the best selling, at a price of $36.22. 490 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.
| Image | Name | Sales |
|---|---|---|
 | TWO PIECE SHORTIE SET- Roo Magic (Red) First seen Oct 22, 2024 · | $999K999K sold |
 | MAMA JOGGERS- Midnight First seen Oct 22, 2024 · | $999K999K sold |
 | ZIP ROMPER - Howdy First seen Apr 14, 2025 · | $999K999K sold |
 | TWO PIECE SHORTIE SET- B+W Check First seen Oct 22, 2024 · | $67819 sold |
 | TWO PIECE SHORTIE SET- Spring Floral First seen May 6, 2024 · | $64018 sold |
 | TWO PIECE SHORTIE SET- Arctic Ribbed First seen Oct 22, 2024 · | $63818 sold |
 | SHORTIE ZIP ROMPER - Chris Camo Ribbed First seen Oct 22, 2024 · | $63618 sold |
 | LONG SLEEVE 2 PIECE SETS- Chris Camo First seen May 6, 2024 · | $999K999K sold |
 | ZIP ROMPER - Blue Hearts First seen Jan 26, 2025 · | $999K999K sold |
 | TWO PIECE SHORTIE SET- Howdy First seen Apr 13, 2025 · | $999K999K sold |
Similar Competitors
babygap.com, Carter's, Primary Clothing, and more have been identified as similar to millie + roo by Particl, based on the types of products they sell, and their online presence.
AI-Generated News & Events
Particl's AI-powered platform generates news and events for millie + roo based on their promotions, marketing, and Particl's proprietary data. Recently, millie + roo has been up to the following:
No significant events detected in the last month
Product Types
One-Pieces is the most common product type of all millie + roo products, it made $17K in revenue last month alone.
millie + roo operates across broader categories like Clothing, Baby Gift Sets, Clothing Accessories, and more that Particl classifies. Product types are broken down further in the Particl app.
One-Pieces
Bottoms
Tops
Nightwear
Hats
Clothing Gift Sets
Dresses
Outerwear
Hair Accessories
Swimwear
Suits
Receiving Blankets
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Company Assets
Particl has collected over 25M promotional assets for companies like millie + roo. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.
Better Data with AI
Particl AI tracks sales, inventory, pricing, assortment, and sentiment across all of e-commerce. Quickly identify profitable opportunities in the market.
Explore emails, ads, and more
Agencies and marketers can cut through the noise and find the best ads, campaigns, and social media content about millie + roo all in one place. Take it a step further in the Particl app to see how those campaigns are performing.