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Lack of Color - AU | Particl Company Profile

lackofcolor.com.au

Logo for lackofcolor.com.au

Lack of Color - AU

lackofcolor.com.au

Lack of Color - AU is classified primarily as a(n)
Apparel & Accessories
company.
3 years of historical data available

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Lack of Color - AU Overview

Particl's database contains the following information about Lack of Color - AU:

Revenue
In the most recent 6 months, Lack of Color - AU has earned an estimated 3.6M in sales revenue from its e-commerce business.
Monitoring
138 Products · 477 SKUs/Variants
Data since
Dec 23, 2022
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Emails
Instagram posts
Dataset
Online

Lack of Color - AU's Sales over time

Total earnings of around $3.6M in sales revenue over the last 6 months from its e-commerce business, and over 37K units sold in volume. Just the last full month's sales during Apr 2025 were $379K in revenue.

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Best Selling Product

Of all Lack of Color - AU products monitored by Particl in the last month, Paloma Sun Hat is the best selling, at a price of $149. 138 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Paloma Sun Hat
Paloma Sun Hat
First seen Oct 11, 2022 ·
$999K999K sold
Product image for The Inca Sunhat
The Inca Sunhat
First seen Jun 28, 2024 ·
$999K999K sold
Product image for The Inca Bucket
The Inca Bucket
First seen Feb 13, 2022 ·
$999K999K sold
Product image for Raffia Cowboy
Raffia Cowboy
First seen May 23, 2023 ·
$17K104 sold
Product image for The Ridge - Black
The Ridge - Black
First seen Dec 7, 2023 ·
$14K85 sold
Product image for Holiday Bucket - Beige Canvas
Holiday Bucket - Beige Canvas
First seen May 23, 2023 ·
$11K112 sold
Product image for Holiday Bucket - Black Canvas
Holiday Bucket - Black Canvas
First seen May 23, 2023 ·
$9.3K94 sold
Product image for Snuggle Bucket - Almond
Snuggle Bucket - Almond
First seen Oct 25, 2024 ·
$999K999K sold
Product image for Seashells Cowboy
Seashells Cowboy
First seen May 17, 2024 ·
$999K999K sold
Product image for Palma Wide Fedora
Palma Wide Fedora
First seen Feb 13, 2022 ·
$999K999K sold

Similar Competitors

Stetson, Goorin Bros., HATS.COM, and more have been identified as similar to Lack of Color - AU by Particl, based on the types of products they sell, and their online presence.

Product Types

Hats is the most common product type of all Lack of Color - AU products, it made $373K in revenue last month alone.
Lack of Color - AU operates across broader categories like Clothing Accessories, Luggage Accessories, Shopping Totes, and more that Particl classifies. Product types are broken down further in the Particl app.

Hats

130

Company Assets

Particl has collected over 25M promotional assets for companies like Lack of Color - AU. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 10, 2025
Homepage change from Lack of Color
Email from May 9, 2025
Explore Our New Mint Rancher Hat with Free Shipping
Explore Our New Mint Rancher Hat with Free Shipping
Instagram from May 9, 2025
A moment for the mummas in every form
A moment for the mummas in every form. May we celebrate you this weekend (and always).
Instagram from May 9, 2025
New Summer Styles Now Available
The hats you won't want to travel without. Swipe to meet our newest Summer styles from Reflections. Available online now.
Instagram from May 8, 2025
Discover the hats you'll never want to take off
Discover the hats you'll never want to take off. Our LOC girl @brittieka styles her must-haves from our newest collection, Reflections. ⁠
Email from May 8, 2025
Revamped Summer Hats Collection Email
Revamped Summer Hats Collection Email
Instagram from May 7, 2025
Handwoven in a rich carob paper straw, The Phoenix cowboy hat radiates festival vibes and exudes effortless chic
Handwoven in a rich carob paper straw, The Phoenix cowboy hat radiates festival vibes and exudes effortless chic. From roads less travelled to those well-worn, this hat will stop everyone in their tracks.
Instagram from May 6, 2025
The mood is icon, the energy is electric
The mood is icon, the energy is electric. Reflections has just landed and it's selling fast. Don't miss out - shop online now.
Email from May 6, 2025
Introducing the New Reflections Collection
Introducing the New Reflections Collection
Instagram from May 5, 2025
Heading somewhere warmer
Heading somewhere warmer? Your new summer hat awaits… Discover new silhouettes and unique colorways online now.
Instagram from May 4, 2025
A moment for the Moms who make our LOC world go round
A moment for the Moms who make our LOC world go round. We sat down with a few of the incredible LOC women (read: magicians) and they offered a glimpse into what motherhood means to them.⁠ ⁠ This Mother’s Day, celebrate the moms, moms-to-be, grandmas, aunts, and mother figures with something they’ll wear forever.
Instagram from May 3, 2025
A new era of headwear
A new era of headwear. Reflections pays homage to the incredible muses of the moment, taking note of the ‘It Girls’ of each era along the way... Explore online now.
Instagram from May 3, 2025
Our best-selling silhouette, in a rich new colorway
Our best-selling silhouette, in a rich new colorway. An ode to vintage Western films, say hello to The Ridge - Merlot.
Instagram from May 2, 2025
Heard you like new things
Heard you like new things. ⁠Luckily, we made some. ⁠Take a look behind the lens of our Reflections shoot, with dream girl @beecooper. Video shot by @luka.films
Instagram from May 2, 2025
The mood is icon, the energy is electric
The mood is icon, the energy is electric. Welcome to Reflections. Explore online now.
Homepage from May 2, 2025
Hats Sale and New Styles Promotion
Homepage change from Lack of Color
Email from May 1, 2025
Reflections Collection Launch Email
Reflections Collection Launch Email
Instagram from May 1, 2025
Introducing Reflections
Introducing Reflections. Our latest collection of headwear, but not as you know it.⁠ Looking back to move forward we start our journey in the sun-soaked allure of Spain to capture the soul of our latest collection. With the inimitable Kate Bellm behind the lens, each frame evokes the spirit of the muses who inspired it. Iconic, cool and endlessly captivating.   The mood is icon, the energy is electric. Welcome to Reflections. ⁠ Shot & filmed by @katebellm with LOC muse @guindideguindilla

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