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The latest episode of the @blisterreview Bikes and Big Ideas podcast dives deep into Kona's recent journey. Host Simon Stewart sits down with Kona founder Jacob Heilbron to talk through the rollercoaster of the past few years - from the 2022 sale to Kent Outdoors, to the dramatic Sea Otter moment in 2024 when the brand was abruptly pulled from the event, and finally to Kona's return to independent ownership. It's a candid conversation about what led to the sale, what went wrong, and what's next for Kona as we rebuild, refocus, and look toward the future. Tap the link in our profile to listen to it right now!

The latest episode of the @blisterreview Bikes and Big Ideas podcast dives deep into Kona’s recent journey. Host Simon Stewart sits down with Kona founder Jacob Heilbron to talk through the rollercoaster of the past few years — from the 2022 sale to Kent Outdoors, to the dramatic Sea Otter moment in 2024 when the brand was abruptly pulled from the event, and finally to Kona’s return to independent ownership. It’s a candid conversation about what led to the sale, what went wrong, and what’s next for Kona as we rebuild, refocus, and look toward the future. Tap the link in our profile to listen to it right now!

‘2006’ out now. Link in bio! . 📸 @heather_young_ @konabikes @foxmtb @foxracing

We never get tired of seeing a well-thought-out Process Dream Build—especially when it’s a G3 153 like Jud’s (@judjudjud). Hailing from Quebec, this rig isn’t flashy for the sake of it. Instead, every part was handpicked for reliability, performance, and clean lines. It’s a true rider’s build, and we’re here for it. Tap the link in our profile for the full build details. #KonaDreamBuilds #KonaProcess153 #konaprocess https://konaworld.com/blogs/cog/kona-dream-builds-juds-process-153-cr-dl-is-pure-classsra

‘2006’ — Tomorrow Inspired by the steez of the 2000’s, and the year I was born, this one brings some vibes! . 📸 @luca_cometti @konabikes @foxmtb @foxracing

Simon’s Sutra LTD is built for real adventure — no frills, no shortcuts. With a setup dialed for self-supported missions, off-the-grid exploration, and everything in between, this bike is ready for whatever the next ride throws at it. Thoughtfully put together and made to go the distance, it’s everything you want in a true adventure rig. For the full build list tap the link in our profile. #KonaDreamBuilds #KonaSutraLtd

When most riders think of tackling a 100-mile MTB race with over 15,000 feet of climbing, a steel Unit might not be the obvious pick. But for Kiwi Laura Deave, there was no question—her trusty Unit X was the perfect ride for the @thefaultlinenz course. “Every time I get on my Kona Unit I feel at home… and riding the 100 miles of beautiful trails at the Faultline Ultra was no different. Capable, comfortable, and a whole lot of fun!”

Longtime Kona rider Markus Zieher (@markuszieher) dropped this epic Process 134 DL build on his personal Instagram last week, and we knew we had to share it. Over the years, plenty of riders have turned the Process 134 into a playful slopeduro rig, and each one has its own flavor. Markus’s latest build is no exception. For a detailed build list, tap the link in our profile now. #KonaBikes #KonaProcess #KonaDreamBuilds https://konaworld.com/blogs/cog/kona-dream-builds-markus-slopeduro-process-134-dl

"My annual redneck immersion therapy session" - Ryan Gardner "Sprinting, partying, and nonstop good times" - Becky Gardner "Definitely something I want to add to my list every year!" - Eddie Reynolds The TDS Enduro (@tdsenduro) is known for its rowdy tracks, rowdier spectators, and some of the best vibes in racing—and this past weekend’s edition delivered all that and more, with a healthy dose of mud thrown in for good measure. Kona riders Eddie Reynolds (@shreddie_reynolds) and siblings Becky (@beckygnardner) and Ryan Gardner (@gofastgardner) lined up to take on the chaos. For Becky and Ryan, it’s a familiar tradition. For Eddie, it was his first taste of Ass Slap Alley. Read on to hear why the Gardners keep returning year after year—and what Eddie thought of his debut event. Tap the link in our profile to read our race recap. Photos: @bikecheckmx

"The Ouroboros does many things beyond the capabilities of a traditional gravel bike, and that is where it thrives." Will Tracy at @velovelovelo_ has spent the better part of a year riding the Ouroboros CR, and he’s just shared his long-term review on their website. He sees it as a well-rounded machine that bridges the gap between gravel and MTB—perfect for riders chasing a true do-it-all adventure bike. Tap the link in our profile to read the full review. https://velo.outsideonline.com/gravel/gravel-gear/kona-ouroboros-carbon-review/

Over just 21 days, Kona Factory Rider Cory Wallace (@wallacesworld) put the Ouroboros to the ultimate test—racing through the deserts of the U.S., the gravel of Colombia, and even the tarmac of South Africa. Each race demanded something different, and the shapeshifting Ouroboros delivered every time. Tap the link in our profile for a closer look at all three builds. #KonaDreamBuilds #konaouroboros

Kona Ambassadors Leah Lind-White (@leahlindwhite) and Satchel Cronk sure know how to harvest every last drop of that golden Californian light. #lightbro Photos: @satchscratch

Kona Factory rider Eddie Reynolds (@shreddie_reynolds) recently took delivery of a fresh Process 153 CR DL frame. It would have been rude for him not to slap a bunch of new parts on it from Shimano and Marzocchi, as well as new rubber from Michelin, too. Tap the link in our profile to check it out in more detail. #KonaBikes #KonaProcess153 #KonaDreamBuilds Photos: @alexcazares_

We’re excited to share that Kona’s Grassroots Program is expanding! We’re now offering exclusive discounted pricing on select bikes and Kona apparel for riders involved in NICA (National Interscholastic Cycling Association) or other state-sponsored youth racing programs across the U.S. Through our participating dealer network, eligible youth athletes can now access special pricing on a selection of Kona’s most capable and race-ready models—perfect for getting more kids on bikes and stoking the next generation of shredders. Whether you’re looking to line up for your first XC race or just want a dependable rig for training rides, we’ve got you covered. It’s our way of supporting the growing youth cycling community and helping young riders develop their skills, confidence, and love for the sport. Tap the link in our profile to find out which models are eligible for the program! For more information, contact your local Kona dealer.

Want to know what a Solo 24-Hour World Championship-winning bike looks like? Well, it looks a lot like this. This is one of Cory Wallace’s (@wallacesworld) two (nearly identical) Hei Hei CRs that he raced at the @wemboofficial 24-Hour Worlds in Canberra, Australia, at the end of 2024. The build features a dialed mix of Fox and Shimano components, ultra-special wheels from NOBL and Berd, and a whole lot of bling from Wolf Tooth Components. Wanna see it all up close? Tap the link in our profile.#KonaBikes #KonaHeiHei #KonaDreamBuilds