Imogene + Willie | Particl Company Profile

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introducing: the "busyhead" tee 💙 May is Mental Health Awareness Month, and this year we've teamed up with Noah Kahan's mental health initiative, The Busyhead Project, to make a very special, limited edition tee.⁠ ⁠ all proceeds from this tee will be donated directly to The Busyhead Project to help further their goal of making mental health resources more accessible to all.⁠ ⁠ last year, we were connected with a friend of a friend who wanted to help build on our existing "support live music" initiative -- a long-running effort in support of MusiCares.⁠ ⁠ after learning that they worked closely with The Busyhead Project, whose efforts surrounding mental health support for music industry professionals is something that has continually impressed us, we got to work bringing Noah's world into ours, resulting in a simple but impactful tee.⁠ ⁠ ( + link in bio )

coming soon: the cotton project — an endeavor we’re so excited, and proud to share with you. 🧵 farmed regeneratively, ginned, spun, milled, and sewn in the USA... all within a 400-mile radius from nashville.

an exercise in capturing a feeling, the serra camp shirt is the most relaxed and comfortable shirt we've ever made. 🌿 sewn from an extremely lightweight, breezy, american-made cotton gauze, this is a perfect example of a fabric that instructed how it would be used -- as soon as we got our hands on it, we knew where it belonged.⁠ ⁠ piggybacking off the lessons we learned last year with our painted camo, we wanted to challenge ourselves with this botanic print to achieve something unique and abstract, while still remaining versatile.⁠ ⁠ after playing around with more combinations of shade, application, and manipulations than we can count -- we couldn't be more excited with the final result. ⁠ ⁠ introducing: the serra camp shirt in painted botanic⁠ ⁠ ( + link in bio ) ⁠

i+w x Grand Ole Opry capsule no. 02 🎙 2025 marks 100 years of the Grand Ole Opry bringing music to the ears, airwaves, and television screens of people all over the world -- and we couldn't be more stoked to help pay tribute.⁠ ⁠ ( + link in bio )⁠ ⁠

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coming soon: the cotton project -- a labor of love, years in the making. 🧵

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i+w x Grand Ole Opry capsule no. 02 🎙 this past january, we launched our first capsule with folks at the Opry celebrating their 100 year anniversary. today, we're extremely proud to introduce the second release of what is easily the most humbling collaboration we've ever been invited to participate in.⁠ ⁠ 2025 marks 100 years the Grand Ole Opry bringing music to the ears, airwaves, and television screens of people all over the world -- and we couldn't be more stoked to help pay tribute.⁠ ⁠ to properly pay homage to their illustrious history, we were invited to dig deep into their physical archives and pull from anything (and everything) -- ticket stubs, ephemera, opry member's personal effects, stage pieces, and vintage photographs... anything that captured the spirit of what's made the Grand Ole Opry such a timeless patron of country music.⁠ ⁠ along with our own releases, the Grand Ole Opry will also be selling a handful of exclusive items that can be found on their site or in person at our installation inside of their gift shop.⁠ ⁠ each and every item here was designed here in nashville, tn, and made in the USA.⁠ ⁠ ( + link in bio )

the tailor shop 🪡 we make our jeans with a lot of pride, and we fix them with a lot of pride as well, so that you can be proud wearing them for years to come. ⁠ ⁠ whether you live in nashville, austin, or hundreds of miles away, the tailor shop is here for you: to repair, improve, and fortify your jeans -- so that you can put more miles into them.⁠ ⁠ we have such a special relationship with these jeans once we see them come back through our doors. we'll cherish them like you do, and we'll protect them as if they’re the most important thing in our building… which they are.⁠ ⁠ ( + learn more via our link in bio )

a blank canvas ✔️ a classic 5-pocket jean, hank was an intentional solution to a void in our offering that combines a high rise, relaxed seat, and a full straight leg that ends with subtle taper -- resulting in a pant that's accommodating in fit right from the get-go.⁠ ⁠ to us, this fit and fabric simply go hand in hand: it's a blank canvas that can be shaped and informed by how it's worn day in and day out.⁠ ⁠ each pair is patterned, cut, and sewn in the USA from a 100% cotton Japanese selvage fabric, then given a quick rinse and line dry to give you a head start on the break-in process.⁠ ⁠ introducing: hank white selvage⁠ ⁠ ( + link in bio )

TICKETS ON SALE NOW 🚨 general admission tickets for our upcoming pinewood derby in austin, tx on tursday, may 15th are live on the site. ⁠ ⁠ quantities are EXTREMELY limited -- so if you want to take part in the action, now's your chance.⁠ ⁠ tickets include:⁠ ✔️ BBQ from @loroeats⁠ ✔️ beer provided by @twistedxbrewing⁠ ✔️ heckling rights for grown-ups racing tiny wooden cars⁠ ⁠ last year was such a blast, we promise you don't want to miss it. ️⁠ ⁠ ( + tickets available via our link in bio )⁠

shop vibes ☀️

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“world’s greatest harmonica player”🎶 on the heels of our release with Willie Nelson, we had the pleasure of sitting down with @mickeyraphael, Willie's harmonica player for 50+ years, to talk Willie Nelson, his music, and settle the debate on his ACTUAL birthday once and for all. 🎉

happy birthday, willie nelson 🎂 there's no greater honor than getting to work with one of your heroes.⁠ ⁠ when the opportunity arose to collaborate with willie’s crew on a handful of pieces in celebration of the man himself, we jumped at the chance.⁠ ⁠ we're incredibly excited to be able to release this very special collaboration today, on willie's birthday.⁠ ⁠ we dug through archives, old photos, handwritten notes, and concert posters in search of inspiration that struck the balance between the iconic and the "if you know, you know".⁠ ⁠ each graphic is designed from hand-drawn artwork, then screen-printed in-house onto tees patterned, cut, and sewn by our team of 12 in Los Angeles, ca.⁠ ⁠ ( + link in bio )