This Sunday, Maddie Alm (@fueling_forward) lines up for 26.2 miles through the five boroughs—running the TCS New York City Marathon with the TrackGirlz team. 🗽🏃‍♀️⁠ ⁠ From walk-on at the University of Colorado to NCAA All-American, pro runner, and registered dietitian, Maddie’s story is all about grit, growth, and purpose. She’s raced at five U.S. Championships, qualified for the Olympic Trials, and now channels that same drive into helping athletes fuel smarter through her coaching business, Fueling Forward.⁠ ⁠ As she takes on NYC, Maddie brings her racing experience and her expertise in sports nutrition to the streets—proving that when women fuel, train, and compete with intention, there’s no limit to how far they can go. 💪✨

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It’s New York City Marathon race week!! I’ve been practicing my race day fueling plan on every single long run for the last 12 weeks, and I feel so ready to go! For marathoners, research has shown that runners who consume at least 60-90g of carbs per hour are: ✔️Significantly more likely to run a sub 3 hour marathon ✔️On average running 11 minutes faster than runners of similar fitness levels who fuel less ✔️Are almost 2x less likely to end up in the med tent Most gels have 20-30g of carbs, which means you need to take 2-3 gels per hour depending on your goals and what you plan to use for fluids. This might sound like a lot, but if you slowly build up to your race day fueling goal throughout your training block, it’s much more doable than it sounds. Regularly practicing your fueling strategy allows your GI tract to adapt over time and reduces your risk of GI issues on race day. Current guidelines also recommend at least 300-600mg of sodium and 400-800mL of fluids per hour. These are also key factors for fueling because we need fluids and sodium to digest and absorb carbs, and many GI issues on race day stem from fluid and electrolyte imbalances. I’ve been putting all of this research into action, and have dialed in a race day fueling plan that hits these targets. Keep in mind that this is what works for me based on my personal sweat rate, sweat composition, and body size. Everyone is different, but this is my marathon race day fueling plan ⬇️ ✔️30g carb gel every 30 minutes ✔️3-4 sips of Gatorade endurance every mile This comes out to: ✔️Around 70g of carbs per hour (depending on how each aid station is mixing the drink mix) ✔️Around 600mg of sodium per hour (each gel has 200mg and again depending on how they mix the gatorade at each aid station) ✔️Around 400mL per hour Let’s do this!!! 💪 If you have a marathon in your future and are looking for some support developing your fueling plan, reach out and let’s chat! #nutrition #sports #runners #performance #athletes #sportsdietitian #sportsnutrition #marathon #fueling #newyorkcitymarathon

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From our first training run to the 26.2 finish line, every mile was better together. Thank you @wear_hettas for being part of this journey and for building shoes that empower women to chase their goals, side by side. 💛 Running is better together — and this was one for the books. #RunWithHettas #BuiltForHerBackedByUs #MarineCorpsMarathon #WomenWhoRun

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From train tracks to expo bib pickup, the Marine Corps Marathon weekend in Hettas is on! #hettas #womenarentniche #marinecorpsmarathon

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Calgary, you closed it out with fire. 🔥 Our final stop of Mentor Movement—the multi-city series in partnership with the BeaYOUtiful Foundation—was nothing short of powerful. Together, we celebrated the mentors who dedicate their time and energy to empowering female and non-binary youth through confidence, movement, and mentorship. Olympic gold medalist Ivanie Blondin (@ivanieblondin) joined us to share her journey—the grit, resilience, and purpose that fuel a champion. The evening brought movement, education, and community together—closing this series with the same strength and spirit that carried it from city to city. Huge gratitude to our partners who made it all possible: @altaphysio @jenny.befree @athleticusresearch @crabappleclothing @villageicecream. @rachelwaldner. Your support keeps this movement in motion.

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We’re less than 2 weeks out from the big day!! I had never really planned to run a marathon, and in fact I was pretty opposed to it when people would ask during my elite career 😬 When @wear_hettas reached out to me about doing the marathon, I was surprised to feel a pull towards saying yes. I’d had some much needed time away from structured training, and I actually felt excited at the thought of training for something again. I also loved that this marathon opportunity would be as a charity runner for @trackgirlz. I get to do this for more than just myself, and that feels even more meaningful to me. As someone who has been a part of women’s sports my whole life, and supports girls and women in sport everyday in my job, I know just how powerful a resource like TrackGirlz can be. What better reason to run my first marathon than to help support this incredible nonprofit making a difference in women’s sports! The last 12 ish weeks have had ups and downs, but I have an even deeper respect for marathoners and can’t wait to call myself one in just under 2 weeks. I’ve loved every second of this training block, and am so excited for race day! I’m so close to reaching my fundraising goal for TrackGirlz, and so appreciate everyone who has already donated. If you’re able, please consider donating to help support my fundraising efforts! Hettas has helped put together an amazing giveaway, and for every $50 you donate you get 1 entry to win a Race Day Support Package. This includes a pair of Hettas shoes, a t-shirt, a race day strategy session with me, and more from brands who back women in sports. Thank you so much for supporting me on this journey, let’s do this NYC!!! #running #performance #nutrition #womenssports #athletes #marathon #newyorkcitymarathon

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Join the FAM+ Club Scholarship Giveaway!

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Always here to support female-owned brands, especially one like @wear_hettas - pushing the boundaries of women’s athletics with running shoes designed specifically for women. 👟✨ They sent me a pair, and I’m obsessed! Grateful to be part of a project like this, brought to life by Makayla Wheeler and Daniel Hagler @mgwpro @fluffyhag1 …and I absolutely love how it turned out! And that’s why I run. 💪🏃‍♀️

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Meta Ad

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This isn’t just about shoes. And our investors know that. ⁠ ⁠ It’s about keeping girls in sport, funding women athletes, and building an inclusive future. When you invest in Hettas, you invest in all of that. ⁠ ⁠ ✨ Starting at $250. For details of the offering, visit frontfundr.com/hettas⁠ ⁠ *Capital at Risk. Testimonials may not be representative of the experience of other customers or investors. Testimonials are no guarantee of future performance or success.

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Innovative footwear to take you further 🏃‍♀️

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Traditional shoe design sidesteps half the population. We didn’t. We partnered with @sfurunlab to listen deeply, to learn, and to build intentionally. This is how we begin rewriting shoe design.⁠ ⁠ Link to full published study: https://bmjopensem.bmj.com/content/11/4/e002597

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When you begin to step into your higher calling... there will be those who "get it" and those "who try to keep you small" My biggest advice... embrace those supporters and RUN from those who pull you down! Thank you @hawaiianrootsco for believing in our mission 📸 @danielgweiss #ironmantriathlon #ironmanworldchampionship #fitnessmotivation #fitover50 #triathletesofinsta

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Join the New FAM+ Club and Win Hettas!

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Canadian Women's Running Shoes

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Run. Sip. Sweat. 🏃‍♀️☕💦 A women’s-only event exclusive to Function Health Club members — with the chance to bring a +1 guest! Join us for a morning of movement, connection, and recovery featuring: 👟 A demo run with @wear_hettas (plus exclusive discounts!) ☕ Post-run protein tea lattes from @sunawellness 📍 Port Coquitlam — Nov 1 @ 10AM 📍 Vancouver — Nov 2 @ 10:30AM 💬 Members only — bring a friend and join the fun! Sign up with the link in bio — limited spots available. #FunctionHealthClub #RunSipSweat #WomenWhoTrain #HyroxTraining #CommunityStrong #VancouverFitness

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