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Hanky Panky | Particl Company Profile

hankypanky.com

Logo for hankypanky.com

Hanky Panky

hankypanky.com

Hanky Panky is classified primarily as a(n)
Apparel & Accessories
company.
3 years of historical data available

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Hanky Panky Overview

Particl's database contains the following information about Hanky Panky:

Revenue
In the most recent 6 months, Hanky Panky has earned an estimated 11M in sales revenue from its e-commerce business.
Monitoring
1.7K Products · 5.8K SKUs/Variants
Data since
Mar 23, 2022
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Instagram posts
Dataset
Online

Hanky Panky's Sales over time

Total earnings of around $11M in sales revenue over the last 6 months from its e-commerce business, and over 316K units sold in volume. Just the last full month's sales during Apr 2025 were $1.1M in revenue.

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Best Selling Product

Of all Hanky Panky products monitored by Particl in the last month, Signature Lace Original Rise Thong is the best selling, at a price of $24. 1.7K products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Signature Lace Original Rise Thong
Signature Lace Original Rise Thong
First seen Apr 14, 2022 ·
$999K999K sold
Product image for Holiday 5 Pack Signature Lace® Low Rise Thong Sale
Holiday 5 Pack Signature Lace® Low Rise Thong Sale
First seen Sep 26, 2024 ·
$999K999K sold
Product image for Signature Lace® Original Rise Thong Chai
Signature Lace® Original Rise Thong Chai
First seen May 3, 2023 ·
$999K999K sold
Product image for 3 Pack Supima® Cotton Original Rise Thongs With Lace
3 Pack Supima® Cotton Original Rise Thongs With Lace
First seen Mar 23, 2022 ·
$12K168 sold
Product image for 5 Pack Signature Lace® Original Rise Thongs In Printed Box Fiesta Pink
5 Pack Signature Lace® Original Rise Thongs In Printed Box Fiesta Pink
First seen Feb 22, 2025 ·
$9.7K90 sold
Product image for 3 Pack Signature Lace® Original Rise Thongs In Printed Box Raspberry Ice
3 Pack Signature Lace® Original Rise Thongs In Printed Box Raspberry Ice
First seen Feb 22, 2025 ·
$9.1K142 sold
Product image for BreatheSoft® High Rise Thong Black
BreatheSoft® High Rise Thong Black
First seen Jul 21, 2023 ·
$8.8K350 sold
Product image for Signature Lace® Leakproof French Brief
Signature Lace® Leakproof French Brief
First seen Mar 10, 2025 ·
$999K999K sold
Product image for Hanky Panky x Pantone Color of the Year | 27 Pack Sale
Hanky Panky x Pantone Color of the Year | 27 Pack Sale
First seen Nov 12, 2024 ·
$999K999K sold
Product image for Signature Lace® T-Shirt Bra Chai
Signature Lace® T-Shirt Bra Chai
First seen Aug 8, 2024 ·
$999K999K sold

Similar Competitors

ThirdLove, Victoria's Secret, American Eagle Outfitters, and more have been identified as similar to Hanky Panky by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for Hanky Panky based on their promotions, marketing, and Particl's proprietary data. Recently, Hanky Panky has been up to the following:

No significant events detected in the last month

Product Types

Underwear & Socks is the most common product type of all Hanky Panky products, it made $901K in revenue last month alone.
Hanky Panky operates across broader categories like Clothing, Erotic, Toys, and more that Particl classifies. Product types are broken down further in the Particl app.

Underwear & Socks

Swimwear

Nightwear

Tops

Bottoms

One-Pieces

Hair Accessories

Toys

Dresses

Clothing

Accessories

1375

112

73

61

31

20

8

7

7

5

5

Company Assets

Particl has collected over 25M promotional assets for companies like Hanky Panky. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 9, 2025
Homepage change from Hanky Panky
Instagram from May 7, 2025
Another “I told you so” in the books…
What has your mom been right about
Another “I told you so” in the books… What has your mom been right about? #MomKnowsBest #MothersDay
Homepage from May 7, 2025
Homepage Promotions and New Arrivals
Homepage change from Hanky Panky
Instagram from May 6, 2025
For ever-changing bodies living life, we’re here for you every step of the way
For ever-changing bodies living life, we’re here for you every step of the way. Hanky Panky Body™ to keep you supported, smoothed, and comfortable–hanky panky+ for leakproof laughs and backup protection, and Maternity to support your growing belly.
Instagram from May 2, 2025
Moms really have mastered the art of giving us exactly what we need, even if it’s not always what we expected
Moms really have mastered the art of giving us exactly what we need, even if it’s not always what we expected. 😳 What’s a piece of advice your mom has given you that’s shaped you?
Homepage from May 2, 2025
Homepage Featuring New Arrivals and Promotions
Homepage change from Hanky Panky
Instagram from May 1, 2025
Of course we’ll tell her to believe in herself and trust her gut…but also Signature Lace®
Of course we’ll tell her to believe in herself and trust her gut…but also Signature Lace®. We don’t gatekeep comfort. #ComfortFirst #LifeAdvice #YoungerSelf
Homepage from May 1, 2025
Spring Sale Promotion on New Lingerie Collection
Homepage change from Hanky Panky
Instagram from Apr 30, 2025
Expecting mom and superhuman @danaemercer has secretly been wearing our leakproof panties for over a year
Expecting mom and superhuman @danaemercer has secretly been wearing our leakproof panties for over a year! When we say our underwear can go with you through every life-stage, we mean it. From beginning of adulthood through bad breakups, from pregancy to post-partum, and the list goes on... Our leakproof panties, powered by our partners at @saalt , are available now!
Instagram from Apr 26, 2025
Wrapping up Earth Month with a sneak peek into our atelier - located in our HQ in the heart of Flatiron, Manhattan, our pieces our designed, cut, and sewn with you and our planet in mind
Wrapping up Earth Month with a sneak peek into our atelier - located in our HQ in the heart of Flatiron, Manhattan, our pieces our designed, cut, and sewn with you and our planet in mind. Earth Month is a moment to reflect—but it’s also a moment to act. Here are a few of our favorite ways to show the planet some love—Hanky Panky style: -Choose Undies Designed To Last – Wash your delicates in cold water and air dry to make them last longer and save energy. -Earth-Friendly Packaging – From our rolled thongs to eco-friendly packaging, you can feel good about our undies from unwrapping to undressing. -Add Sustainable Fabrics To Your Lingerie Drawer– Shop our Eco Rx™ Lite collection, where each piece is made of recycled beechwood fibers or our best-of-the-best Supima® Cotton, grown in the USA. Made with fabrics that tread lighter on the planet, it’s feel-good fashion at its finest.
Homepage from Apr 25, 2025
Homepage Promotion for New Arrivals and Sale
Homepage change from Hanky Panky
Homepage from Apr 24, 2025
Homepage Promotions for New Products and Sales
Homepage change from Hanky Panky
Instagram from Apr 22, 2025
Celebrating Earth Day with lingerie made to last
Celebrating Earth Day with lingerie made to last! At Hanky Panky, we believe every stitch tells a story—and some of the best ones start with our planet in mind. This Earth Day, we're celebrating the planet the only way we know how: with sustainable styles, earth-conscious choices, and a little lace love. Check out our blog post (linked in stories) to learn more about how we make gentler choices for our planet 🌍

Better Data with AI

Particl AI tracks sales, inventory, pricing, assortment, and sentiment across all of e-commerce. Quickly identify profitable opportunities in the market.

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Explore emails, ads, and more

Agencies and marketers can cut through the noise and find the best ads, campaigns, and social media content about Hanky Panky all in one place, completely free. Take it a step further in the Particl app to see how those campaigns are performing.

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