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GU Energy Labs | Particl Company Profile

guenergy.com

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GU Energy Labs

guenergy.com

GU Energy Labs is classified primarily as a(n)
Health Products
company.
3 years of historical data available

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GU Energy Labs Overview

Particl's database contains the following information about GU Energy Labs:

Revenue
In the most recent 6 months, GU Energy Labs has earned an estimated 1M in sales revenue from its e-commerce business.
Monitoring
18 Products · 101 SKUs/Variants
Data since
Jan 6, 2022
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Instagram posts
Dataset
Online

GU Energy Labs's Sales over time

Total earnings of around $1M in sales revenue over the last 6 months from its e-commerce business, and over 29K units sold in volume. Just the last full month's sales during Apr 2025 were $143K in revenue.

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Best Selling Product

Of all GU Energy Labs products monitored by Particl in the last month, Original Energy Gel is the best selling, at a price of $39.04. 18 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Original Energy Gel
Original Energy Gel
First seen May 15, 2021 ·
$999K999K sold
Product image for Roctane Energy Gels
Roctane Energy Gels
First seen May 15, 2021 ·
$999K999K sold
Product image for Roctane Energy Drink Mix
Roctane Energy Drink Mix
First seen May 15, 2021 ·
$999K999K sold
Product image for Energy Chews
Energy Chews
First seen May 15, 2021 ·
$14K447 sold
Product image for Hydration Drink Tabs
Hydration Drink Tabs
First seen May 15, 2021 ·
$8.5K210 sold
Product image for Liquid Energy Gel
Liquid Energy Gel
First seen May 15, 2021 ·
$8.3K275 sold
Product image for Energy Stroopwafel
Energy Stroopwafel
First seen May 15, 2021 ·
$6.7K227 sold
Product image for Gu Variety Box
Gu Variety Box
First seen Dec 22, 2022 ·
$999K999K sold
Product image for Roctane Protein Recovery Drink Mix
Roctane Protein Recovery Drink Mix
First seen May 15, 2021 ·
$999K999K sold
Product image for Roctane Magnesium Plus Capsules
Roctane Magnesium Plus Capsules
First seen May 15, 2021 ·
$999K999K sold

Similar Competitors

Honey Stinger, Scienceinsport, Hammernutrition, and more have been identified as similar to GU Energy Labs by Particl, based on the types of products they sell, and their online presence.

Product Types

Adventure Racing is the most common product type of all GU Energy Labs products, it made $87K in revenue last month alone.
GU Energy Labs operates across broader categories like Outdoor Recreation, Beverages, Food Items, and more that Particl classifies. Product types are broken down further in the Particl app.

Adventure Racing

Nutrition & Supplements

3

3

Company Assets

Particl has collected over 25M promotional assets for companies like GU Energy Labs. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 9, 2025
Homepage change from GU Energy Labs
Homepage from May 7, 2025
Homepage Promotion for Energy Supplements
Homepage change from GU Energy Labs
Instagram from May 6, 2025
The RIDC (@runningdiversity) and @guenergylabs have joined forces to uplift and unite the running industry to improve inclusion, visibility, and access for Black, Indigenous, and People of Color (BIPOC) 🎉 What better way to celebrate the RI
The RIDC (@runningdiversity) and @guenergylabs have joined forces to uplift and unite the running industry to improve inclusion, visibility, and access for Black, Indigenous, and People of Color (BIPOC) 🎉 What better way to celebrate the RIDC’s fifth year of mission-driven work than with a brand new GU flavor? 😋 We’re thrilled to launch Fruit Punch Energy Chews! Every purchase of Fruit Punch supports the RIDC’s work in building a stronger, more inclusive community for everyone who loves to move. Join us for a better tomorrow. Shop Fruit Punch at the link in our bio or at a GU retailer near you! #energychews #ridc #runningdiversity #gugives #fruitpunch
Homepage from May 6, 2025
Homepage change from GU Energy Labs
Homepage from May 5, 2025
Homepage Promotional Offer Details
Homepage change from GU Energy Labs
Homepage from May 4, 2025
Homepage change from GU Energy Labs
Homepage from May 3, 2025
Homepage Promotion for Free Shipping
Homepage change from GU Energy Labs
Instagram from May 2, 2025
Guessing Gel flavors is harder than you would think
Guessing Gel flavors is harder than you would think!! Even for our R&D team 😅 #energygel #blindtastetest
Homepage from May 1, 2025
Homepage change from GU Energy Labs
Instagram from Apr 29, 2025
Into Thin Air
Into Thin Air... Stayed an extra day in California to put some final pieces together, ahead of a busy few months on the road. Spent the day at the @guenergylabs HQ in Berkeley, testing, tweaking, and digging into the details with their performance team. It’s a privilege to have access to this space, and to the minds behind it. From fuelling strategies to altitude adaptation, we’re building a system around the demands of what’s coming in September — working closely with both GU and the @powerbreatheuk teams to dial in every detail 👌 More to come...
Homepage from Apr 28, 2025
Homepage Promotions and Offers
Homepage change from GU Energy Labs
Homepage from Apr 26, 2025
Homepage change from GU Energy Labs
Instagram from Apr 24, 2025
Fresh look loading 🤩⏳ Our packaging has been revamped to capture the energy, passion, and inspiration that fuels your adventures
Fresh look loading 🤩⏳ Our packaging has been revamped to capture the energy, passion, and inspiration that fuels your adventures. 🥳 Look out for our new packaging hitting the shelves this month! Whether you get the current or new look, the GU goodness inside remains the same 👌 New packaging features: 💥 vibrant colors to match our bold flavors 💥 consistency across all products 💥 energy waves to inspire movement 💥 easy-to-see product names 💥 clear caffeine indicators #guenergy #newlook
Instagram from Apr 22, 2025
Happy Earth Day 🌍 We're proud to be participating in #WeKeepItWild this week - where 5% of all guenergy
Happy Earth Day 🌍 We're proud to be participating in #WeKeepItWild this week - where 5% of all guenergy.com purchases will be donated to @conservationalliance and their work to protect outdoor spaces and wild places. Now more than ever, we’re at a critically important time to get much needed resources into the hands of community leaders and TCA grantees working day in and day out to protect wild places and outdoor spaces. 🌄 When you shop at GU your purchase helps protect North America’s outdoor spaces and wild places! To learn more (and to shop!), visit the link in our bio through April 23. #wekeepitwild #theconservationalliance
Instagram from Apr 20, 2025
It starts tomorrow
It starts tomorrow. Thank you to everyone who’s been championing me through this journey. Your kind words, your donations, your support, and even just engaging with the content I’ve shared along the way—it means the world as I knock down this life goal. Tomorrow, we put all the work to the test as I chase my personal goal of completing the Boston Marathon in 3 hours and 45 minutes. I’ll see you at the finish line—fueled by @guenergylabs. P.S. I’m not a runner 😌 We’re 90% to the fundraiser goal—let’s knock this bad boy out today with a few more donations. Love y’all.
Instagram from Apr 18, 2025
Nothing like a weekend in the desert 🌵 We spent a few days in Tucson with a group of our athletes strengthening relationships, testing new products, brainstorming future innovations, and running amongst the saguaros 🏃‍♂️🏃‍♀️ New GU coming s
Nothing like a weekend in the desert 🌵 We spent a few days in Tucson with a group of our athletes strengthening relationships, testing new products, brainstorming future innovations, and running amongst the saguaros 🏃‍♂️🏃‍♀️ New GU coming soon 🤩 🎥: @tonywithasony 📸: @themollycameron Producer: @poleary87
Homepage from Apr 18, 2025
Homepage change from GU Energy Labs

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