Our black just got bolder, this is Pirate Black.
gray-label.com
Oct 31, 2025Instagram
Meet Sophie van der Perre, a photographer based between Amsterdam and Paris. With work, travel, and motherhood intertwined, Sophie finds beauty in the in-between, the gentle rhythm of daily life and the curiosity that comes with seeing the world through her daughter Hazel’s eyes. Read the full interview on gray-label.com/blogs/journal
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Oct 30, 2025Instagram
Exclusive 24% Off Offer for Core Essentials
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Oct 28, 2025Meta Ads
Pure, soft and free from noise. Liam wears a favourite since day one: the Dropped Shoulder Sweater in Blue Grey.
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Oct 26, 2025Instagram
Shop Organic Baby and Kids Essentials Year-Round
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Oct 24, 2025Meta Ads
DIY Halloween costumes, but make it Gray Label 🎃
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Oct 23, 2025Instagram
On set with Salo, discovering the world in the quiet comfort of our Essentials. Photography @sarahwijzenbeek
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Oct 21, 2025Instagram
Shop year-round organic baby and kids essentials
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Oct 21, 2025Meta Ads
On set with Jonah, where comfort lets imagination and true character speak. Photography @sarahwijzenbeek
gray-label.com
Oct 20, 2025Instagram
Where quality embraces your little ones personality.
gray-label.com
Oct 19, 2025Instagram
Homepage change from Gray Label
gray-label.com
Oct 17, 2025Homepage
Homepage change from Gray Label
gray-label.com
Oct 15, 2025Homepage
It’s that time of the year to get cozy together in softness.
gray-label.com
Oct 14, 2025Instagram
Behind the scenes fun!
gray-label.com
Oct 13, 2025Instagram
Meet our new essential: the Hooded Cardigan with Zip, designed to be layered for ultimate comfort.
gray-label.com
Oct 10, 2025Instagram
Our tiniest friend Sae in Gray Label.
gray-label.com
Oct 8, 2025Instagram
Gray Label x Athenaeum Reading Club, in celebration of Children’s Book Week. 📚❤️ Together with Youp van ’t Hek and Arie Boomsma, we spent the morning reading together, bringing back the essence of storytelling in these fast-living times.
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Oct 6, 2025Instagram
Homepage change from Gray Label
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Oct 5, 2025Homepage
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