A nurturing gift from us. Receive a 6ml bottle of Nurture — our 100% natural perfume, created with Abel to honour motherhood — with your in-store purchase. Valid until 11 May.
gray-label.com
May 8, 2025Instagram
Get ready for the sunny days with us! #graylabel #amsterdambased #slowfashion #kidssummerclothes
gray-label.com
May 6, 2025Instagram
Homepage change from Gray Label
gray-label.com
May 2, 2025Homepage
Sunshine, shorts, and the perfect pair of sandals. Available in two unisex colours.
gray-label.com
May 1, 2025Instagram
Homepage change from Gray Label
gray-label.com
Apr 30, 2025Homepage
Let’s celebrate sunny days and spontaneous play. #graylabel #POP #POPTerry #slowfashion #ethicalkidsfashion
gray-label.com
Apr 29, 2025Instagram
Homepage change from Gray Label
gray-label.com
Apr 29, 2025Homepage
WIN! In celebration of Mother’s Day, we’re giving you the chance to win a luxurious Marie-Stella-Maris Home Set in No.12 Objets d’Amsterdam (worth €225), plus a Gray Label Twinning Set (worth €320). Enjoy the fresh, sparkling fragrance in your home while twinning in style with your little one! Here’s how to enter: ✔️ Follow @mariestellamaris_official and @gray_label ✔️ Share this post on your stories ✔️ Describe your perfect Mother’s Day in three words in the comments! The winner will receive a DM from us on May 7th. Good luck 🍀 #MarieStellaMaris #GrayLabel #MothersDay #Giveaway
gray-label.com
Apr 28, 2025Instagram
Your favourites for Spring! Our most-loved styles bringing comfort, style, and organic fabrics together.
gray-label.com
Apr 27, 2025Instagram
We craft essentials that hold their value over time — 100% organic. Find your essentials in-store or at gray-label.com
gray-label.com
Apr 24, 2025Instagram
Homepage change from Gray Label
gray-label.com
Apr 23, 2025Homepage
At Gray Label, every step we take is about reducing our impact and doing better for the world our children grow up in. 🌏💚 Read more at gray-label.com
gray-label.com
Apr 22, 2025Instagram
1...2...3...4...5...6...7...8...9...10! Get ready to celebrate your little ones special day with our Birthday Sweater.
gray-label.com
Apr 21, 2025Instagram
The timeless Long Sleeve striped tee in our seasonal Cherry color. #graylabel #springsummerkids #sustainablekidsfashion #amsterdambased
gray-label.com
Apr 16, 2025Instagram
Hun Nieuwe Lievelingsbroek
gray-label.com
Apr 15, 2025Meta Ads
Last weekend we hosted a very successful Upcycle Room and Repair Space at the Restore! Putting children first means caring for their future—and the planet we leave behind. In the Upcycle Room, kids joined a fun workshop with Roua Atelier, painting Gray Label tees with fruit- and vegetables-based organic paint. The Repair Room offered a chance to refresh beloved Gray Label pieces with thoughtful patching. 💚
gray-label.com
Apr 14, 2025Instagram
Homepage change from Gray Label
gray-label.com
Apr 13, 2025Homepage
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