8 days. 700 km. 16,000 m of climbing. The Absa Cape Epic isn’t just a race — it’s a battle across some of the planet’s toughest terrain. From brutal climbs to dialed-in nutrition, @andrewlespy and @rob_britton break down what it takes to survive (and thrive) at the world’s premier MTB stage race. Want the inside scoop? Head to the link in our bio. 📸 @hillwillie #CapeEpic #FueledByFirstEndurance
firstendurance.com
May 3, 2025Instagram
Race day fuel is critical and @utahgravelseries make no higher recommendation than @firstendurance 🔥 Their “During” products— EFS carb/electrolyte mixes and Liquid Shots— are second to none and will be fully stocked at our rest stops to ensure you’ll have the nutrition you need to finish strong. Our riders have access to exclusive First Endurance discounts so you can build your own fuel stash for future workouts and races 🦎🐎🦖👣🚲 📸 @kris_braun
firstendurance.com
Apr 30, 2025Instagram
Technical trails and relentless climbs – the Whiskey 50 demands it all. @thehannahotto navigated every twist and turn with strength and precision, securing an impressive 3rd place! Her fuel of choice? EFS Pro High Carb mix for sustained energy and First Endurance Liquid Shots for that crucial extra push, all while keeping cramps at bay. 📸 : @eddieclarkmedia #FueledByFirstEndurance
firstendurance.com
Apr 29, 2025Instagram
GOODBYE ACHY JOINTS & MUSCLES
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Apr 25, 2025Meta Ads
"Balance is a myth." — XTERRA legend @josiahmiddaugh keeps it real when it comes to training with a packed schedule. Want to know how a Hall of Famer juggles world-class performance, coaching, AND family life? You’re gonna want to read this. Head to the link in our bio for the full Q&A.
firstendurance.com
Apr 24, 2025Instagram
EFS Endurance Drink Mix Promotion
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Apr 24, 2025Meta Ads
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Apr 23, 2025Meta Ads
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Apr 22, 2025Meta Ads
The Tour of Flanders. Arguably the most iconic and grueling one-day race in women’s cycling — and the first-ever World Tour start line for the young U.S. squad, @cyniscacycling. For a team in just its third season, lining up at Flanders was a milestone in itself — but making it into the final hour with two riders in the front group? That’s something special. Fueled by @firstendurance, every rider is fine-tuning their fueling strategies — before, during, and after these massive efforts. Keeping the team healthy and energized is always the top priority, and we are proud to be a key part of that success. 💪 #FirstEndurance #CyniscaCycling
firstendurance.com
Apr 21, 2025Instagram
Since 1992, the @hottubescycling Team has set the gold standard for junior cycling, shaping champions on and off the bike. Their commitment to excellence and personal growth mirrors our own passion for fueling greatness. We're proud to support these future stars with First Endurance products, helping them push boundaries and achieve their potential. Head to the link in bio to read about their favorite First Endurance products and why! 📸 : Andrew Hershauer, Hersh Creative, @hersh_creative
firstendurance.com
Apr 18, 2025Instagram
We've been there. We know the struggle. That's why we're dedicated to creating products that truly meet the needs of endurance athletes. Higher quality carbohydrates, better electrolyte composition, and no GI drama. We're constantly evolving, listening to your feedback, and pushing the limits of what's possible. Because your performance is our passion. Head to the link in our bio to learn more about the research behind our formulas and score a free water bottle with your purchase!
firstendurance.com
Apr 17, 2025Instagram
The @lifetimegrandprix is officially underway, and we’re proud to be fueling several incredible athletes competing this year! Keep an eye out for these First Endurance riders charging hard at the pointy end of the pack 👀 @thehannahotto @zachcalton @gmeaster91 @seanfincham98 And the excitement doesn’t stop there—these wildcard athletes will be chasing their spots following UNBOUND: @andrewlespy @alex_howes @trumanglasgow12 Can’t wait to support these riders as their seasons unfold!
firstendurance.com
Apr 11, 2025Instagram
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Apr 8, 2025Meta Ads
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