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Estella | Particl Company Profile

estella-nyc.com

Logo for estella-nyc.com

Estella

estella-nyc.com

Estella is classified primarily as a(n)
Baby & Toddler
company.
4 years of historical data available

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Estella Overview

Particl's database contains the following information about Estella:

Revenue
In the most recent 6 months, Estella has earned an estimated 667K in sales revenue from its e-commerce business.
Monitoring
202 Products · 559 SKUs/Variants
Data since
Jan 7, 2022
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Instagram posts
Dataset
Online

Estella's Sales over time

Total earnings of around $667K in sales revenue over the last 6 months from its e-commerce business, and over 20K units sold in volume. Just the last full month's sales during Apr 2025 were $47K in revenue.

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Best Selling Product

Of all Estella products monitored by Particl in the last month, Rattle Toy Taxi For Newborn Babies | Organic is the best selling, at a price of $30.5. 202 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Rattle Toy Taxi For Newborn Babies | Organic
Rattle Toy Taxi For Newborn Babies | Organic
First seen May 15, 2021 ·
$999K999K sold
Product image for Organic Baby Toys - Newborn Rattles | Nyc Apple
Organic Baby Toys - Newborn Rattles | Nyc Apple
First seen May 15, 2021 ·
$999K999K sold
Product image for Organic Baby Romper - New York City All Over Print
Organic Baby Romper - New York City All Over Print
First seen May 15, 2021 ·
$999K999K sold
Product image for Dog Print Baby Onesie, Bib, Swaddle, Book & Toy
Dog Print Baby Onesie, Bib, Swaddle, Book & Toy
First seen Apr 28, 2023 ·
$1.7K12 sold
Product image for NYC Print Bodysuit
NYC Print Bodysuit
First seen Sep 14, 2024 ·
$1.6K39 sold
Product image for Taxi Embroidery Organic Cotton Baby Bodysuit
Taxi Embroidery Organic Cotton Baby Bodysuit
First seen Apr 18, 2022 ·
$1.5K39 sold
Product image for Organic Baby Toys - Newborn Rattles | Hot Dog
Organic Baby Toys - Newborn Rattles | Hot Dog
First seen May 15, 2021 ·
$1.2K49 sold
Product image for Organic Baby Romper, Long Knit - Whale
Organic Baby Romper, Long Knit - Whale
First seen May 23, 2021 ·
$999K999K sold
Product image for Organic Baby Toys - Newborn Rattles | New York Metro Or Subway Card
Organic Baby Toys - Newborn Rattles | New York Metro Or Subway Card
First seen May 15, 2021 ·
$999K999K sold
Product image for Organic Baby Onesie - Hot Dog And Pretzel
Organic Baby Onesie - Hot Dog And Pretzel
First seen Jul 18, 2021 ·
$999K999K sold

Similar Competitors

Little Me, Maisonette, buybuy BABY, Spearmint LOVE, HALO Sleep, Babyshop.se, and more have been identified as similar to Estella by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for Estella based on their promotions, marketing, and Particl's proprietary data. Recently, Estella has been up to the following:

Product Types

Rattles & Teething Toys is the most common product type of all Estella products, it made $17K in revenue last month alone.
Estella operates across broader categories like Baby Toys & Activity Equipment, Clothing, Toys, and more that Particl classifies. Product types are broken down further in the Particl app.

One-Pieces

Rattles & Teething Toys

Pretend Play

Mealtime Accessories

Receiving Blankets

Swaddling Blankets

Tops

Hats

Bottoms

Soft Toys

Pacifiers & Teethers

50

40

23

12

6

6

6

5

4

4

3

Company Assets

Particl has collected over 25M promotional assets for companies like Estella. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 9, 2025
Homepage change from Estella
Instagram from May 8, 2025
Adorable New York Baby Gift Set Promotion
Our NYC Taxi Bodysuit, Rattle & Bib Set is the complete package for tiny New Yorkers. No surge pricing, no traffic jams - just adorable city style from outfit to playtime!⁠ ⁠ Link in our bio to shop New York baby gifts! 🛍️
Homepage from May 7, 2025
Homepage Promotions and New Arrivals
Homepage change from Estella
Instagram from May 6, 2025
Avo-cuddle time
Avo-cuddle time! 🥑 Our organic cotton avocado rattle brings smiles and sensory play to tiny hands. ⁠ ⁠ Tap the link in our bio for organic baby toys!
Homepage from May 6, 2025
Homepage change from Estella
Homepage from May 5, 2025
Homepage Promotion for Baby Gifts and Sale Items
Homepage change from Estella
Instagram from May 4, 2025
What happens when you leave baby with dad 😬⁠
⁠
🎥 @joelbushby
What happens when you leave baby with dad 😬⁠ ⁠ 🎥 @joelbushby
Homepage from May 4, 2025
Homepage change from Estella
Instagram from May 3, 2025
When big emotions flood our little ones, the words we choose matter deeply
When big emotions flood our little ones, the words we choose matter deeply.
Instagram from May 2, 2025
Nothing warms mama's heart more than seeing that cheeky smile on your face, little one
Nothing warms mama's heart more than seeing that cheeky smile on your face, little one. ⁠ ⁠ 🎥 @diannethsv on Tiktok
Instagram from May 1, 2025
Like parent, like baby
Like parent, like baby! ☕ Our organic Cold Brew rattle brings caffeine-free fun to your little barista and a little snack too!⁠ ⁠ Shop the link in our bio for more baby rattles.
Instagram from Apr 30, 2025
7 days in NYC, 7 outfits - no problem
7 days in NYC, 7 outfits - no problem! 🗽 Our NYC collection has your little one styled for every city moment.⁠ ⁠ Link in bio for New York baby gifts.
Instagram from Apr 30, 2025
7 days in NYC, 7 outfits - no problem
7 days in NYC, 7 outfits - no problem! 🗽 Our NYC collection has your little one styled for every city moment.⁠ ⁠ Link in bio for New York baby gifts.
Homepage from Apr 30, 2025
Homepage Screenshot Featuring Sale and New Arrivals
Homepage change from Estella
Homepage from Apr 29, 2025
Homepage change from Estella
Instagram from Apr 28, 2025
Our products are also available at @pinkolive, New York's favorite gift and stationery boutique
Our products are also available at @pinkolive, New York's favorite gift and stationery boutique. Drop by to feel what Estella quality is really like!⁠ ⁠ Link in bio for more.

Better Data with AI

Particl AI tracks sales, inventory, pricing, assortment, and sentiment across all of e-commerce. Quickly identify profitable opportunities in the market.

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Explore emails, ads, and more

Agencies and marketers can cut through the noise and find the best ads, campaigns, and social media content about Estella all in one place, completely free. Take it a step further in the Particl app to see how those campaigns are performing.

Frequently asked questions

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