EADEM | Particl Company Profile

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✨ PARISIAN CHIC MEETS TROPICAL HEAT ✨ Our Le Chouchou soirée transformed NYC into a Taiwanese fruit market outside, Parisian club inside—all celebrating our juiciest shade yet: Guava Fresca. 💋 Find your perfect Le Chouchou in all @sephora stores and @eadem.co. (TYB members: this is why you want to join @tyb.xyz—exclusive invites to events like this!)

Perfect pout transformation! Swipe once for a juicy hint of color, build to three for the full Guava Fresca effect.💋 Our 3-in-1 Le Chouchou gently exfoliates while delivering a mirror-like shine that enhances (never masks) your natural lip tone. The perfect pink that looks uniquely beautiful on everyone. 🌸Shop now @sephora and @eadem.co while supplies last.🌸

Bisous, Bisous.💋 Swipe to see Guava Fresca in action—our newest shade that celebrates the diversity of our community while delivering exfoliation, moisture, and color in one swipe. #EADEMCommunity

✨EXFOLIATE. MOISTURIZE. COLOR.✨ When it comes to color, many lip balms on the market don’t cater to darker skin tones—they can appear too sheer or with a lot of white pigments. That’s why we’re thrilled to introduce Guava Fresca, the newest shade in our collection. This petal pink was meticulously crafted to enhance dual-toned lips without the ashy cast that plagues so many “universal” shades. Inspired by founder Marie’s own experience with finding inclusive lip color, Guava Fresca delivers the perfect balance of pigment—visible on deeper skin tones while remaining beautifully buildable for everyone. 🍬 Discover Guava Fresca and our full collection of universal shades @sephora and @eadem.co

SWIPE ON, KISS OFF. 💋 Say hello to your new lip essential that turns dry, flaky lips into a soft, glossy canvas of color in seconds—no mirror required. Find your perfect match among all six shades @sephora and @eadem.co.

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INTRODUCING: 🌸 GUAVA FRESCA 🌸 Well that was fast! Our newest Le Chouchou shade just sold out at @sephora in hours—but we’ve got you covered. Now available on @eadem.co 🛵 Your new favorite lip essential delivers the perfect petal pink flush while hibiscus enzymes gently exfoliate and Brazilian açaí butter deeply nourishes. The precision applicator ensures an even glide for that coveted high shine—enhancing (never hiding) the natural beauty of all lip tones. Have you tried the juicy pop of Guava Fresca yet? 🍬

NOW AVAILABLE ON EADEM.CO: GUAVA FRESCA, our NEW Le Chouchou shade (after selling out at Sephora in hours!) 🌺🍉 Our newest flavor captures the sweet, tropical essence of ripe guava, bringing a burst of summer to your lip care ritual. Like biting into the perfect fruit, Guava Fresca delivers a hint of petal pink flush with true-to-fruit guava undertones. Unlike ordinary lip products, Le Chouchou Lip Softening Balm: ✨EXFOLIATES with Hibiscus Enzymes for flake-free, baby soft lips ✨MOISTURIZES with Açaí and Mongongo butters for long lasting hydration ✨COLORS with buildable, universally flattering shades Thank you for the incredible support! Shop Guava Fresca today @eadem.co and @sephora while supplies last.

Our juiciest Le Chouchou shade yet—Guava Fresca arrives ✨TOMORROW✨ exclusively on the @sephora app with its perfect blend of tropical color, exfoliating hibiscus enzymes, and plumping peptides that enhance your natural lip tone. Are you ready to take a bite? 🥭🥝 This 3-in-1 lip treatment doubles as an exfoliator and hydrating mask while delivering a reflective shine that never feels sticky. Shop it first using the @sephora app on 5.6.25 before it hits @eadem.co, sephora.com and @sephora in-store on 5.7.25 (our launches have a habit of disappearing quickly). 🌸

On-the-go glide with no mirror needed! 🛵 Guava Fresca is our juiciest launch yet with triple-action benefits in one balm. Smooth application, tropical tint, serious hydration. 🌺🍉 Catch it before it flies off the shelves on 5.6.25 using the @sephora app, 5.7.25 on eadem.co, sephora.com and in-store @sephora. ⚠️Just so we're clear, this glam-on-the-go moment was filmed with pros (please don't try motorcycle makeup unless you want your perfect pout to become a roadside masterpiece)! ⚠️

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From market-fresh inspiration to your daily lip ritual. 🥝🌸 Guava Fresca’s cooling metal tip applicator glides effortlessly across lips, providing a sensorial experience that evokes memories of tropical treats. Which everyday moment will you enhance with your Guava Fresca? ✨Join the waitlist now at the link in bio.✨

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Straight from global fruit markets to your beauty routine, Guava Fresca—Le Chouchou’s newest, most anticipated shade—is arriving on 5.6.25 on the @sephora app, 5.7.25 on eadem.co, sephora.com and in-store @sephora. 🥭 ✨Join the waitlist at the link in bio.✨ Prepare to be transported with each application, as this 3-in-1 treatment exfoliates, nourishes, and enhances lips with the vibrant essence of hand-picked guavas.

Le Chouchou is our love letter to anyone who wants to simplify their lip care routine— with our newest shade, Guava Fresca. Guava Fresca delivers a petal pink finish and subtle guava flavor that enhances your natural lip tone while providing all the benefits of our beloved formula. It combines three essential benefits: 🍬 INSTANT SMOOTHING with hibiscus enzymes that gently exfoliate dry, flaky lips 🍉 DEEP MOISTURE from Brazilian açaí and African mongongo butters that create a protective barrier to lock in hydration 💋 PLUMPER LIPS OVER TIME with collagen-boosting peptides that restore suppleness and reduce fine lines Link in bio for waitlist. SWIPE ON, KISS OFF.

✨ EXFOLIATE. MOISTURIZE. COLOR. ✨ Take a bite of Guava Fresca 💋Our newest and most requested Le Chouchou shade delivers that perfect pink flush—inspired by nature 🌺Vibrant, warm, and universally flattering. Available 5.6.25 on the @sephora app, 5.7.25 on eadem.co, sephora.com and in-store @sephora Join the waitlist at the link in bio. 🥭

French words, West African memories. 🥝🥭 @pingquipong’s story of market visits with her grandmother in Côte d’Ivoire isn’t just inspiration—it’s the foundation of tomorrow’s launch. Can you guess what’s coming?