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Brooklinen | Particl Company Profile

brooklinen.com

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Brooklinen

brooklinen.com

Brooklinen is classified primarily as a(n)
Home & Garden
company.
5 years of historical data available

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Brooklinen Overview

Particl's database contains the following information about Brooklinen:

Revenue
In the most recent 6 months, Brooklinen has earned an estimated 109M in sales revenue from its e-commerce business.
Monitoring
262 Products · 1.8K SKUs/Variants
Data since
Mar 16, 2021
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Instagram posts
Homepages
Dataset
Online

Brooklinen's Sales over time

Total earnings of around $109M in sales revenue over the last 6 months from its e-commerce business, and over 1.4M units sold in volume. Just the last full month's sales during Apr 2025 were $16M in revenue.

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Best Selling Product

Of all Brooklinen products monitored by Particl in the last month, Down Comforter is the best selling, at a price of $399. 262 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Down Comforter
Down Comforter
First seen Mar 16, 2021 ·
$999K999K sold
Product image for Luxe Duvet Cover
Luxe Duvet Cover
First seen Mar 16, 2021 ·
$999K999K sold
Product image for Classic Duvet Cover
Classic Duvet Cover
First seen Mar 16, 2021 ·
$999K999K sold
Product image for Test MIB Pillows
Test MIB Pillows
First seen Apr 9, 2025 ·
$895K4.7K sold
Product image for Test Luxe Sateen Duvet Cover
Test Luxe Sateen Duvet Cover
First seen Oct 30, 2024 ·
$722K4.8K sold
Product image for Super-Plush Bath Towels
Super-Plush Bath Towels
First seen May 23, 2021 ·
$681K7.6K sold
Product image for Down Pillow
Down Pillow
First seen Mar 16, 2021 ·
$664K4.5K sold
Product image for Down Alternative Comforter
Down Alternative Comforter
First seen Mar 16, 2021 ·
$999K999K sold
Product image for The Brooklinen Tote
The Brooklinen Tote
First seen Jun 14, 2022 ·
$999K999K sold
Product image for Super-Plush Robe One
Super-Plush Robe One
First seen Oct 30, 2024 ·
$999K999K sold

Similar Competitors

Boll & Branch, SNOWE, Casper, and more have been identified as similar to Brooklinen by Particl, based on the types of products they sell, and their online presence.

Product Types

Duvets & Comforters is the most common product type of all Brooklinen products, it made $5.2M in revenue last month alone.
Brooklinen operates across broader categories like Linens & Bedding, Clothing, Decor, and more that Particl classifies. Product types are broken down further in the Particl app.

Bedding Accessories

Duvets & Comforters

Bed Throws

Bathroom Decor

Bed Sheets

Bath & Body

Nightwear

Pillows

Laundry Supplies

Sleep & Snoring Aids

Bedroom Decor

41

25

25

19

17

16

10

9

5

4

3

Company Assets

Particl has collected over 25M promotional assets for companies like Brooklinen. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Instagram from Jun 3, 2026
Why do you ask? Leaving this here in case your seats are bedside instead of courtside 🏀
Why do you ask? Leaving this here in case your seats are bedside instead of courtside 🏀
Instagram from Jun 2, 2026
Introducing Luxe Sheets - The Ultimate Softness
Think you know softness? Our new Luxe Sheets are so #@!&ing soft you’ll swear you live in a hotel. How it looks: indulgent and inviting. How it feels: smooth like buttah’. Ready to Luxe up your life? Get to know the latest drop at the link in our bio.
Instagram from Jun 1, 2026
Soft. Smooth. Irresistible.
Soft. Smooth. Irresistible.
Homepage from Jun 1, 2026
Homepage Promotions Overview
Homepage change from Brooklinen
Instagram from May 29, 2026
Behind the scenes and the shot on our Dreamweave Waffle shoot 📸
Behind the scenes and the shot on our Dreamweave Waffle shoot 📸
Instagram from May 28, 2026
Celebrating the New Luxe Sateen Collection Launch
Did it get luxier in here or is it just us? We spent the night celebrating the latest in our award-winning Luxe Sateen– now softer, smoother, and more irresistible than ever. Meet the new collection 6.1.26
Homepage from May 28, 2026
Homepage change from Brooklinen
Instagram from May 26, 2026
@quenblackwell It’ll only stay a secret for so long… Find out what’s so #@!&ing soft 6.1🤍
@quenblackwell It’ll only stay a secret for so long… Find out what’s so #@!&ing soft 6.1🤍
Homepage from May 26, 2026
Memorial Day Sale - 25% Off Sitewide
Homepage change from Brooklinen
Instagram from May 25, 2026
Spilled confetti on some of our stripes 🎉 Spot your fave color palette in this lineup
Spilled confetti on some of our stripes 🎉 Spot your fave color palette in this lineup
Instagram from May 22, 2026
Want your bed on the best-dressed list? We caught up with our Head Designer Chris Benz at his dow...
Want your bed on the best-dressed list? We caught up with our Head Designer Chris Benz at his downtown pied-à-terre to learn how. Whether you’re out to turn heads or dress up a white sheet set, Chris has the style tips you need to get started.
Homepage from May 22, 2026
Homepage change from Brooklinen
Instagram from May 20, 2026
Brooklinen and DedCool Giveaway Announcement
Sleep Mode—On! Brooklinen and DedCool partnered together to create a duo of essentials for shifting the mood in your new unwind uniform. And…it sold out immediately. Lucky for you, we saved a set to give away! One lucky winner will receive: the DedCool x Brooklinen bundle, a Super-Plush Robe in Striped Vetiver and Sleep Mode Pillow Spray. HOW TO ENTER 1️⃣ Like this post 2️⃣ Tag a friend who could use some calm on command 3️⃣ For a bonus entry, share to your story No purchase necessary. Open to U.S. residents, 18+. 1 winner will be selected at random. Giveaway ends 6/2/26. Winners will be notified via DM by @brooklinen
Instagram from May 19, 2026
Shh…we won’t tell anyone just log off and catch zzz’s 😴
Shh…we won’t tell anyone just log off and catch zzz’s 😴

Better Data with AI

Particl AI tracks sales, inventory, pricing, assortment, and sentiment across all of e-commerce. Quickly identify profitable opportunities in the market.

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Explore emails, ads, and more

Agencies and marketers can cut through the noise and find the best ads, campaigns, and social media content about Brooklinen all in one place. Take it a step further in the Particl app to see how those campaigns are performing.

Frequently asked questions

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