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Bask and Lather Co | Particl Company Profile

baskandlatherco.com

Logo for baskandlatherco.com

Bask and Lather Co

baskandlatherco.com

Bask and Lather Co is classified primarily as a(n)
Beauty Products
company.
2 years of historical data available

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Bask and Lather Co Overview

Particl's database contains the following information about Bask and Lather Co:

Revenue
In the most recent 6 months, Bask and Lather Co has earned an estimated 4.6M in sales revenue from its e-commerce business.
Monitoring
27 Products · 55 SKUs/Variants
Data since
May 5, 2024
Popularity
Data types
AI Classified Product Types
Pricing
E-commerce Sales
Homepages
Instagram posts
Dataset
Online

Bask and Lather Co's Sales over time

Total earnings of around $4.6M in sales revenue over the last 6 months from its e-commerce business, and over 187K units sold in volume. Just the last full month's sales during Apr 2025 were $1.1M in revenue.

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Best Selling Product

Of all Bask and Lather Co products monitored by Particl in the last month, Scalp Stimulator | Hair Growth Oil is the best selling, at a price of $20. 27 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Scalp Stimulator | Hair Growth Oil
Scalp Stimulator | Hair Growth Oil
First seen May 5, 2024
$999K999K sold
Product image for Hair Elixir Oil
Hair Elixir Oil
First seen May 5, 2024
$999K999K sold
Product image for XL Cleanse and Growth Bundle - For Moisture & Hydration
XL Cleanse and Growth Bundle - For Moisture & Hydration
First seen Apr 16, 2025
$999K999K sold
Product image for Strengthen & Replenish Shampoo and Conditioner Set - Anti-hair loss with rosemary
Strengthen & Replenish Shampoo and Conditioner Set - Anti-hair loss with rosemary
First seen Apr 18, 2025
$14K467 sold
Product image for HYDRATED & HEALTHY BUNDLE- 3 MONTH SUPPLY
HYDRATED & HEALTHY BUNDLE- 3 MONTH SUPPLY
First seen May 6, 2024
$9.3K78 sold
Product image for XL HYDRATING MIST
XL HYDRATING MIST
First seen May 6, 2024
$8.6K467 sold
Product image for STRENGTHEN SHAMPOO -
STRENGTHEN SHAMPOO -
First seen May 5, 2024
$6.6K436 sold
Product image for Curl and Coil Defining Bundle - Limited Time 🔥
Curl and Coil Defining Bundle - Limited Time 🔥
First seen Oct 22, 2024
$999K999K sold
Product image for Volume Eyebrow and Eyelash Serum -
Volume Eyebrow and Eyelash Serum -
First seen May 6, 2024
$999K999K sold
Product image for REPLENISH CONDITIONER
REPLENISH CONDITIONER
First seen May 5, 2024
$999K999K sold

Similar Competitors

Living Proof, DevaCurl, SheaMoisture, and more have been identified as similar to Bask and Lather Co by Particl, based on the types of products they sell, and their online presence.

Product Types

Hair Care is the most common product type of all Bask and Lather Co products, it made $169K in revenue last month alone.
Bask and Lather Co operates across broader categories like Personal Care, Health Care, Clothing Accessories, and more that Particl classifies. Product types are broken down further in the Particl app.

Hair Care

Hair Styling

14

4

Company Assets

Particl has collected over 25M promotional assets for companies like Bask and Lather Co. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from Jul 3, 2026
Homepage change from Bask and Lather Co
Instagram from Jul 2, 2026
Essence Fest Exclusive BTS Showcase
STOP ✋🏾 We’re at Essence Fest showing YOU an EXCLUSIVE BTS of our booth🤭🤫 See you tomorrow 💛
Instagram from Jul 2, 2026
Join Us at Essence Festival 2026
This is really happening🥹 Find us at Essence Fest — Beauty Con 7/3 - 7/5 in📍New Orleans See you there💛
Instagram from Jul 2, 2026
Exciting Giveaways at Essence Fest Weekend!
We’re sorry 💛… …for not telling y’all sooner! 🤭 We’re turning things ALL the way up this Essence Fest weekend with some INSANE giveaways! 🎉 Every purchase gets you entered for a chance to win ONE of these amazing prizes: 👜 Coach Tabby Bag 🧳 Black NOBL Carry-On 🎧 Beats Headphones ✨ Winners will be announced at the end of each day, so keep an eye out! NOLA here we come 💛
Instagram from Jul 2, 2026
What are you climbing 1,454 feet for? 👀
What are you climbing 1,454 feet for? 👀
Instagram from Jul 1, 2026
Introducing the New Scalp Therapy System
Flaky, neglected scalps can take SEVERAL seats with our new Scalp Therapy System coming 😌✨ It’s no secret that scalp health is hair health. From start to finish, this routine is built for wash day, designed to soothe dryness, and create a strong foundation for healthier-looking hair from the root up. 🧖🏾‍♀️✨ Drop a “💆🏾‍♀️” if your scalp needs a little TLC, or tell us your biggest scalp concern below.
Instagram from Jul 1, 2026
Introducing the New Scalp Therapy System
The secret is OUT 😱 Meet your NEW Scalp Besties 💛 No matter what hairstyle you’re rocking this summer, scalp health is hair health. Our Scalp Therapy System is designed to help you address healthier hair from the root-literally. Grab it at baskandlatherco.com today and watch your scalp thrive.
Instagram from Jul 1, 2026
Launch of Scalp Therapy System
We are setting a NEW standard for haircare and it’s starting at the SCALP ! Introduce our Scalp Therapy System - a complete 4 step system to hydrate and balance your scalp for your healthiest hair yet! From pre-poo to leave in- this is going to be therapy for your wash day. Comment 🙌🏽 if you’re grabbing yours - releases tomorrow 7.1.26 - see you there!
Instagram from Jun 30, 2026
Exciting New Collection Giveaway Announcement!
It’s giveaway time! Our new collection is dropping at midnight tonight! 🎉 Guess all 4 products in our new collection and we’ll send it you first for FREE. 👇🏾
Instagram from Jun 30, 2026
Get Ready for Essence Fest 2026!
We’re THREE DAYS AWAY from Essence Fest ⚜️ Comment “💛” below if you’re catching us in NOLA this weekend. We’re coming back BIGGER and BETTER this year and we’re super excited to see you all again. Who’s ready? 📸: @thereeltjay_
Instagram from Jun 29, 2026
Drop your scalp personality in the comments below ⬇️🧖🏾‍♀️
Drop your scalp personality in the comments below ⬇️🧖🏾‍♀️ No matter what vibe you’re giving, Bask & Lather’s got you covered 😉
Instagram from Jun 29, 2026
Does she even have a BET award? 👀The #1 edge control is fresh off the red carpet. Did she slay⁉️
Does she even have a BET award? 👀The #1 edge control is fresh off the red carpet. Did she slay⁉️
Instagram from Jun 28, 2026
Sneak Peek of New Product Launch
It’s breaking our hearts 💔 to keep this secret! But, from scrubbalicious to fresh, we assure you our new additions will keep you in mint condition! Do you know what we’re launching? Drop your guesses down below 👀
Instagram from Jun 27, 2026
Bask and Lather at Essence Fest 2026
We are painting New Orleans black and gold next weekend for Essence Fest 🎉. Be sure to tag us as you see us all over the city + stop by our activation in Beauty Con. We can’t wait to see you all there! #EssenceFest #essencefest2026
Homepage from Jun 27, 2026
Homepage change from Bask and Lather Co
Instagram from Jun 26, 2026
Upcoming Summer Product Tease from Bask & Lather
You’re gonna want to sit down for this one 🍿 So and so told me that Bask & Lather is giving the girls EXACTLY what they needed this summer 🌞 Are you ready? Comment below what you think we’re dropping! We can’t wait for you guys to see it.

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