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Oct 24, 2025Homepage
30% Off Select Styles - Friends & Family Event
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Oct 23, 2025Email
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Oct 23, 2025Homepage
Homepage change from Athletic Propulsion Labs
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Oct 22, 2025Homepage
STOP DREAMING. JUMP HIGHER.® 🚀 October 19, 2010 is the day our trajectory changed forever, the day that helped build APL into the world leader in Luxury Performance. Our Load ‘N Launch technology, engineered to instantly increase vertical leap, provided the wearer with “an undue competitive advantage,” which led to the NBA banning the APL Concept 1 for performance enhancement reasons. The NBA ban became the #1 news story in the world. It was the #2, #3, and #17 most searched terms on Google that day. Over 1 million articles were posted in 10 days. Fifteen years later, we’re still innovating. Explore our APL Basketball Collection at: -AthleticPropulsionLabs.com -The APL Flagship Experience at The Grove in Los Angeles -The APL Flagship Experience at 75 Prince Street in New York City
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Oct 21, 2025Instagram
Core Collection Restock Announcement
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Oct 21, 2025Email
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Oct 21, 2025Homepage
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Oct 20, 2025Homepage
Fifteen years ago, we built something the world had never seen before. A silhouette so effective it became the first and only basketball shoe ever banned by the NBA for performance enhancement reasons. The ban arrived before a single pair of APL Concept 1s touched an NBA court. What we created was measurable, undeniable, and powerful enough to redefine what performance technology would mean. That moment validated everything. It confirmed that Load ‘N Launch was exactly what we said it was, and the world took notice. The work hasn’t changed since then. We still build with the same precision, the same commitment to advancement, the same belief that real innovation requires pushing past what’s comfortable or expected. Fifteen years later, we’re still asking how much further innovation can go, and we’re still the ones finding out.
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Oct 19, 2025Instagram
Celebrate Our BANNIVERSARY with 15% Off Basketball Shoes
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Oct 19, 2025Email
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Oct 19, 2025Homepage
In the back of our SoHo Flagship are five special vanity rooms lined with different stones such as onyx, each representing the five boroughs of New York. “When you’re trying on shoes, you want to see how it all comes together. We wanted to have a full immersive moment.” @adamgoldston Experience The World of APL New York at 75 princess Street 🏆
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Oct 18, 2025Instagram
Homepage change from Athletic Propulsion Labs
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Oct 18, 2025Homepage
The APL Jogger redefines everyday luxury. Engineered for comfortable movement, this silhouette draws inspiration from the vintage track culture of the 90’s. Featured here in Harbor Grey/Anthracite at APL New York at 75 Prince Street 🍎
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Oct 17, 2025Instagram
Homepage change from Athletic Propulsion Labs
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Oct 17, 2025Homepage
Tag a friend who needs to visit our SoHo Flagship in New York 😍 From 5 distinct vanity rooms made of stone from across the globe, to the richly-textured artisan plastered walls, to the custom-designed golden Viabuzzano “trophy boxes” to display our shoe assortment, APL New York blurs the line between dream and reality. We invite you to experience The World of APL at 75 Prince Street 🗽
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Oct 16, 2025Instagram
Launch of the HySpeed in Fusion Pink
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Oct 16, 2025Email
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Oct 16, 2025Homepage
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