Shop our most talked-about hat… Dusty Packable. Ready to roll, pack and go wherever the road takes you. Designed with a wide brim and soft wool felt, it’s made to be packed down and bounce straight back to shape. Your go-to hat for every adventure.🌵 Shop now. #dustypackable #willandbear #packablehat #widebrimhat #felt hat #travelhat #hatstyle #hatsofinstagram #adventurestyle #modernexplorer #travelessentials #outdoorstyle #australianbrand #australianfashion #lifestylebrand #wanderstyle #exploremore #everydayadventure #headwearstyle #hatlover
willandbear.com
Mar 7, 2026Instagram
Homepage change from Will & Bear
willandbear.com
Mar 7, 2026Homepage
Anderson just got re-stocked.
willandbear.com
Mar 6, 2026Instagram
Does Fairlie from wholesale got what it takes to be our next TikTok star? ⭐️ #willandbear #hats #cowboy #funny #office
willandbear.com
Mar 5, 2026Instagram
Homepage change from Will & Bear
willandbear.com
Mar 5, 2026Homepage
Homepage change from Will & Bear
willandbear.com
Mar 4, 2026Homepage
Back by popular demand. The Little Calloway is back in stock. Adventure ready for the little legends. 🤎 shop now #littleadventurers #raisingwildones #miniexplorer #littleexplorers #kidsoutdoors #familyadventures #mumlifestyle #aussiemums #kidsstyle #minifashion #littlewanderers #letthembelittle #kidsfashion #hatsfortheroad #willandbear
willandbear.com
Mar 4, 2026Instagram
February Recap 🤠 Here’s what went down this month at Will & Bear. Dusty Launch Our new Dusty Wide Brim officially hit the road. Soft wool felt, fully packable, and built with that classic outback energy. Already road-tested from golden hour shoots to coastal drives. Teddy is back in stock 🧸 Teddy is back. After selling out faster than expected, we opened pre-orders so no one misses out. Soft. Structured. Easy. The kind of hat that becomes your everyday go-to. Free Beanie Week 🧢 Buy any hat, get a free Tasman beanie. You legends showed up — they flew out the door and kept a lot of heads warm. Valentine’s Giveaway 🤎 Love was in the air. Thousands entered and the community absolutely showed up. Hat Travel Tips ✈️ Quick recap: • Pack soft wool hats flat • Stuff the crown with clothes • Use a hat clip • Or wear it (always easiest) Best Seller of the Month 🏆 William Oak takes the crown. Classic, timeless, and clearly a favourite. Thanks for being here legends. Loz & the Will & Bear crew 🤎 #willandbear #australianbrand #hatstyle #packablehat #outbackhat #adventurestyle #travelready #roadtripessentials #aussiebrand #exploremore
willandbear.com
Mar 3, 2026Instagram
Our most considered outback hat yet. A wide brim, soft wool felt and fully packable design, made for everyday adventures and life on the road. Built to travel, made to last. #willandbear #outbackhat #australianbrand #packablehat #woolfelt #adventurestyle #travelessentials #australianstyle #hatstyle #everydayadventure #newhat #exploremore #aussiebrand #roadtripready #hatlover
willandbear.com
Mar 2, 2026Instagram
A slow day away wearing @willandbear Discount code: LAURAMJJ_ for 10% off! #hat #willandbear #country #ditl Ad
willandbear.com
Mar 2, 2026Instagram
Teddy 🤠 Our wool bucket hat, made in Australia and built to be your winter essential, shop now! #winter #ugg #wool #hat #bucket #hats #willandbear #outdoor #snow #adventure #cold
willandbear.com
Mar 1, 2026Instagram
Homepage change from Will & Bear
willandbear.com
Feb 28, 2026Homepage
Chasing sunshine and slow mornings What are you getting up to this weekend? ✨ #adventure #weekend #camp #travel #camping #outdoors #getaway
willandbear.com
Feb 27, 2026Instagram
Homepage change from Will & Bear
willandbear.com
Feb 26, 2026Homepage
Free Beanie Week 🤠 🤎 24 Feb – 2 March 🤎 Buy any hat, score a free Tasman Beanie. Easy as that. #willandbear #freebeanie #winteressentials #hatseason #layeredlooks #australianbrand #australianfashion #slowfashionbrand #outdoorstyle #everydayadventure #madefortheroad #cozyweather #winterstyle
willandbear.com
Feb 25, 2026Instagram
The wide brim that rolls, packs and bounces back. Dusty is flying off the shelves for a reason, shop now before we sell out. 🤠 #willandbear #dustyhat #packablehat #widebrimhat #outbackhat #travelhat #adventurestyle #hatsforeveryadventure #australianbrand #australianfashion #slowfashion #outdoorlifestyle #moderncowgirl #roadtripready #builtforthelongroad
willandbear.com
Feb 24, 2026Instagram
This or that 🤎 Our most popular hats, team edition. Vote in the comments and tell us what hats you’re picking! #willandbear #hatsfortheroad #hats #adventure #cowboy #funny #team #thisorthat
willandbear.com
Feb 24, 2026Instagram
Our first wide brim, soft wool hat made to be packed and bounce straight back to shape. Roll it, crush it, wear it again. Built for the long road. 🤠 #packablehat #widebrimhat #woolhat #adventurehat #travelstyle #outdoorstyle #australianbrand #australianfashion #slowfashion #hatsfortheroad #builtforthelongroad #moderncowboy #outdoorlifestyle #everydayadventure #intentionalstyle
willandbear.com
Feb 24, 2026Instagram
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