The Curl Police? Not on our watch 👀💗 They’ll tell you your waves aren’t “curly enough” That your hair should look tighter, more defined, more “perfect” That there’s only one right routine, one right finish, one right way to wear it 🙅♀️ But here’s the truth… hair isn’t one size fits all ✨ At UG, we don’t do rules or gatekeeping. We believe every wave, curl and coil is valid, whether it’s soft, brushed out, blown out or fully defined 💖
umbertogiannini.com
Mar 28, 2026Instagram
BACK IN STOCK 🪮💖 The detangling brush your curls have been waiting for is finally BACK! 💅🏽 Designed to glide through knots without pulling, help shape curls with ease and distribute product evenly for smoother, stronger looking hair 😍 Why curls LOVE it: 🩷 Gently detangles and defines waves, curls and coils 🩷 Flexible bristles that bend with your hair, not against it 🩷 Helps minimise breakage 🩷 Works beautifully on wet or dry hair Shop now on Umbertogiannini.com 🛍️
umbertogiannini.com
Mar 27, 2026Instagram
The secret to bouncy blowouts? DREAMY WAVES ☁️🎀✨ Our girl @itsmariammusaa creates the most unreal blow out using... 🫧 Shampoo & Conditioner ☁️ Wavy Whip Mousse 🌷 Waves for Days Setting Spray ✨ Glazed Waves Serum 🌬️ Dream Hold Hairspray Shop the range now at @bootsuk and Umbertogiannini.com 🛍️
umbertogiannini.com
Mar 27, 2026Instagram
💎 BEDAZZLED DREAMY WAVES GIVEAWAY 💎 We’ve teamed up with @bijoubybecca to give ONE very lucky 🇺🇸 US 🇺🇸 winner the chance to win all 3 of our Dreamy Waves faves… fully bedazzled and seriously iconic 💅💎 You’ll be the FIRST to get your hands on these Dreamy Waves must haves so this is not one to miss 👀 To enter: 💖 Follow @umbertogiannini & @bijoubybecca 💖 Like this post 💖 Tag your curl besties in the comments (one tag = one entry) 💖 Bonus love for sharing to your story Good luck! 💗 ✨ T&Cs: Giveaway closes at 11:59 PM on Thursday 2nd April. One winner will be selected at random and contacted by @umbertogiannini on Tuesday 7th April. This giveaway is not affiliated with or endorsed by Instagram.
umbertogiannini.com
Mar 26, 2026Instagram
Your hair isn’t frizzy… you’ve just been using the wrong products 👀💗 @lassabiii Dreamy Waves is made for Type 2 textures, enhancing your natural pattern without weighing it down ✨ Think soft definition, glossy shine and frizz that actually stays gone 💅 Shop now at @bootsuk & UmbertoGiannini.com 🛍️
umbertogiannini.com
Mar 25, 2026Instagram
POV: you’ve just stepped into your softest era ☁️💗 Our Dreamy Waves camera roll… this is your sign to romanticise your routine ✨
umbertogiannini.com
Mar 25, 2026Instagram
Dreamy Waves just got a GLOW UP 💖✨ Same iconic products… just with a little extra sparkle 🤭💎 P.S keep your eyes peeled… a giveaway is coming very soon 👀💗
umbertogiannini.com
Mar 23, 2026Instagram
ROMANIA, YOU WERE EVERYTHING. 🇷🇴💖🎀 Our first Curls Around The World stop landed in Bucharest...and you showed UP 🥺🫶🏽 An evening of curls, community and connection: 💖 Curl masterclass 🎤 Q&A with our co-founder Claire Shread + @carmenbrumaofficial 🧁 Cocktails, vegan bites & conversations that went way beyond hair From waves to coils, every texture in the room, seen, celebrated, and styled...this is what Curls Around The World is about. And we’re only just getting started 🌍💖 Where next? 👀✈️
umbertogiannini.com
Mar 21, 2026Instagram
Homepage change from Umberto Giannini
umbertogiannini.com
Mar 21, 2026Homepage
Curls Around the World has officially touched down in ROMANIA 🇷🇴💖🌍 Our first stop is finally here and we’ve landed to meet our Romanian curlies! ✨💗 We can’t wait to show you what we get up to! 🤭
umbertogiannini.com
Mar 19, 2026Instagram
CURLS AROUND THE WORLD IS BACK 🌎✈️ 💗 Created to celebrate our global community, this is our movement for curls, connection and culture 🫶🏽 We don’t just show up online, we show up in real life! 😍 Meeting you. 🏆 Celebrating you. 💪🏽 Championing every wave, curl & coil, everywhere. The suitcase is packed, the curls are coming and a NEW destination is calling 📞 We can’t wait to show you where we’re landing next… any guesses? 🤭👀🎀
umbertogiannini.com
Mar 18, 2026Instagram
Dreamy Waves, but make it ASMR ☁️🎀 Soft sounds, glossy textures and the most satisfying wave routine ✨ Turn the sound up and enjoy the moment 🥺💗
umbertogiannini.com
Mar 17, 2026Instagram
The roller trick for a fresh blow out ☁️✨💖 Use Waves for Days Setting Spray for hold and Glazed Waves Shine Serum for that final shine 🎀 Shop now on @Boots UK & UmbertoGiannini.com 🛍️
umbertogiannini.com
Mar 16, 2026Instagram
We still can’t get over last week ☁️🎀✨ To celebrate the launch of Dreamy Waves, we stepped into our very own Wavy Dreamworld for the dreamiest day. A relaxing sound bath, a beautiful live orchestra and the prettiest afternoon tea with sweet treats 🍓🧁 Safe to say… we are still dreaming about it ☁️ Let us know where you want the Wavy Dreamworld to land next & we might just make it happen 💖
umbertogiannini.com
Mar 16, 2026Instagram
Homepage change from Umberto Giannini
umbertogiannini.com
Mar 16, 2026Homepage
Ever wondered what Type 2 hair actually means? ☁️ Type 2 simply refers to wavy hair. These soft S shaped bends sit on the looser end of the curl spectrum and often need a different approach to styling 💅🏽 Waves usually perform best with lightweight moisture, definition and a little hold to support the natural pattern without weighing it down ☁️ When the balance is right, waves look glossier, bouncier and more defined 💗
umbertogiannini.com
Mar 15, 2026Instagram
The Dreamy Waves event looked a little like this ☁️🎀✨ 🧘♀️ A relaxing sound bath. 🎻 A beautiful live orchestra. 🧁 The prettiest afternoon tea. The dreamiest way to celebrate waves 💖
umbertogiannini.com
Mar 14, 2026Instagram
THE WAVY DREAMWORLD IRL ☁️🎀✨ To celebrate the launch of Dreamy Waves, we brought our dreamy world to life! Our guests experienced a relaxing sound bath, a beautiful live orchestra and the prettiest afternoon tea with sweet treats 🍓🧁 Thank you to our incredible guests for making the day so special. We’re still dreaming about doing it all over again💖
umbertogiannini.com
Mar 13, 2026Instagram
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