Homepage change from Roxy
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Oct 25, 2025Homepage
Homepage change from Roxy
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Oct 24, 2025Homepage
Bayshore Slip Resistant Shoe
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Oct 23, 2025Meta Ads
Homepage change from Roxy
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Oct 22, 2025Homepage
Homepage change from Roxy
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Oct 21, 2025Homepage
The temps were low but the vibes were high. @reimikusunoki, @momoyo_moyo and @yuipuep adventured across Iceland to see what our new cold weather jackets could really handle. From glaciers to golden sunrises and miles of untamed terrain, their road trip was nothing short of magic. The perfect testing ground for a collection made to own the cold.
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Oct 15, 2025Instagram
Homepage change from Roxy
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Oct 15, 2025Homepage
The Season Refresh
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Oct 15, 2025Meta Ads
Adventure looks a little different up here. Sometimes it’s a tent, a tide, and a lineup you’ve never seen before. With @primaloft keeping her warm, @izzigomez_ went north to find a different kind of thrill.
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Oct 14, 2025Instagram
New Fits For Fall 🍂
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Oct 14, 2025Meta Ads
Send it into winter like @chloekim
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Oct 13, 2025Instagram
British Columbia tested. Big-wave approved. @izzigomez_ powered by @primaloft, ultrafine, water-resistant warmth made from 100% post-consumer recycled fibers that holds strong in the coldest waves.
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Oct 12, 2025Instagram
first place fits only ➡️ @chloekim
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Oct 11, 2025Instagram
British Columbia. Wild, cold, and kind of magical. For big wave surfer @izzigomez_, it was a first in more ways than one. Her first time camping. Her first time surfing water this cold. Her first time waking up to mist lifting off the forest and knowing the lineup was just beyond the trees. Izzi went north to test our new @primaloft wetsuits but ended up testing herself too. The result? Warmth with heart. Link in bio to explore the tech and shop the collection.
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Oct 10, 2025Instagram
Homepage change from Roxy
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Oct 10, 2025Homepage
Race you to winter 🏁❄️ shop the @chloekim drop now
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Oct 9, 2025Instagram
Homepage change from Roxy
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Oct 9, 2025Homepage
Designed to keep pace with any cold-weather adventure, Heart Wave gives @hannah.hofinger the freedom to ride, roam, and stay warm all day.
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Oct 8, 2025Instagram
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