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Outerknown | Particl Company Profile

outerknown.com

Logo for outerknown.com

Outerknown

outerknown.com

Outerknown is classified primarily as a(n)
Apparel & Accessories
company.
3 years of historical data available

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Outerknown Overview

Particl's database contains the following information about Outerknown:

Revenue
In the most recent 6 months, Outerknown has earned an estimated 25M in sales revenue from its e-commerce business.
Monitoring
873 Products · 3.5K SKUs/Variants
Data since
Apr 1, 2022
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Instagram posts
Emails
Dataset
Online

Outerknown's Sales over time

Total earnings of around $25M in sales revenue last month from its e-commerce business, and over 200K units sold in volume.

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Best Selling Product

Of all Outerknown products monitored by Particl in the last month, Blanket Shirt is the best selling, at a price of $168. 873 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Blanket Shirt
Blanket Shirt
First seen Mar 21, 2025 ·
$999K999K sold
Product image for Women's Seventyseven Cord Shorts
Women's Seventyseven Cord Shorts
First seen Feb 10, 2024 ·
$999K999K sold
Product image for Women's Seventyseven Cord Shorts
Women's Seventyseven Cord Shorts
First seen Mar 9, 2025 ·
$999K999K sold
Product image for APEX Evolution Trunk by Kelly Slater 17"
APEX Evolution Trunk by Kelly Slater 17"
First seen Apr 2, 2025 ·
$26K157 sold
Product image for Blanket Shirt
Blanket Shirt
First seen Mar 20, 2025 ·
$24K144 sold
Product image for APEX Evolution Trunk by Kelly Slater
APEX Evolution Trunk by Kelly Slater
First seen Mar 19, 2025 ·
$24K142 sold
Product image for Blanket Shirt
Blanket Shirt
First seen Mar 20, 2025 ·
$23K134 sold
Product image for Blanket Shirt
Blanket Shirt
First seen Nov 11, 2023 ·
$999K999K sold
Product image for The Field Pant
The Field Pant
First seen Feb 6, 2024 ·
$999K999K sold
Product image for Blanket Shirt
Blanket Shirt
First seen Mar 9, 2025 ·
$999K999K sold

Similar Competitors

tentree, prAna, People Tree, and more have been identified as similar to Outerknown by Particl, based on the types of products they sell, and their online presence.

Product Types

Tops is the most common product type of all Outerknown products, it made $805K in revenue last month alone.
Outerknown operates across broader categories like Clothing, Clothing Accessories, Jewelry, and more that Particl classifies. Product types are broken down further in the Particl app.

Tops

Bottoms

Outerwear

Swimwear

One-Pieces

Sunglasses

Hats

Dresses

Camping & Hiking

Watches

218

122

100

30

18

18

14

11

9

5

Company Assets

Particl has collected over 25M promotional assets for companies like Outerknown. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Instagram from May 8, 2025
Some folks are pleasant to talk to—and then there’s a rare few that truly radiate good vibes
Some folks are pleasant to talk to—and then there’s a rare few that truly radiate good vibes. Speaking to former World Tour pro surfer and Outerknown ambassador @Sageerickson, she’s got the kind of vibe that inspires you. To be present. To laugh more. To get in the water more. In our newest Journey Story, Sage lets us in on her secret to happy living... “I find my Outerknown anytime I’m in the water. I’m one of those people that needs to be by a coastline, so findings waves, chasing sunsets or just fresh air is my constant Outerknown. It’s also about living my life presently and intentionally. That goes for out in nature and in relationships. Same attractions with new meanings, each day.” #FindYourOuterknown ​
Instagram from May 7, 2025
✨Introducing the Luna Wrap Dress✨ ​

The easiest, breeziest, travel-ready dress you’ll throw on all season, our lovely Luna Wrap Dress is made from light-as-air organic cotton gauze, and feels effortless in every way
✨Introducing the Luna Wrap Dress✨ ​ The easiest, breeziest, travel-ready dress you’ll throw on all season, our lovely Luna Wrap Dress is made from light-as-air organic cotton gauze, and feels effortless in every way. ​ ​One of our favorite fabrics in the warmer months, Luna’s perfect as a beach cover-up, but just as versatile for whatever comes after.
Instagram from May 6, 2025
Tom Blake’s visionary lifestyle laid the foundation for the “beach culture” we cherish today
Tom Blake’s visionary lifestyle laid the foundation for the “beach culture” we cherish today. 🏝️ Introducing our newest collaboration paying homage to the legacy of pioneering waterman, surfer and inventor, Tom Blake. @outerknown only exists because of surfers like Tom Blake, whose passion for the ocean continues to inspire us. Check out our newest items, The Tom Blake Waikiki Tee and the Tom Blake Waikiki Sur Sweatshirt, now available through our link in bio. #FindYourOuterknown
Instagram from May 5, 2025
Our Voyage Cord Overalls were inspired by a vintage pair we love in a rigid 12-wale washed corduroy
Our Voyage Cord Overalls were inspired by a vintage pair we love in a rigid 12-wale washed corduroy. Perfect to wear over a bikini or tank when its warm, or a sweatshirt during the cooler months. @sageerickson wears hers in her garden and playing with her dogs. ​ ​
Instagram from May 3, 2025
Whether lifeguarding on the North Shore or sharing his reclaimed surf artwork in galleries across the country, Mark Cunningham has a deep-rooted love for both people and the planet, and it’s felt by everyone he meets
Whether lifeguarding on the North Shore or sharing his reclaimed surf artwork in galleries across the country, Mark Cunningham has a deep-rooted love for both people and the planet, and it’s felt by everyone he meets. ​ “I’m just overflowing with gratitude and appreciation for all that the ocean, lifeguarding, and bodysurfing has given me...The older I get, the happier and more appreciative I am for all of this.”
Email from May 3, 2025
Weekly Product Highlights and New Arrivals
Weekly Product Highlights and New Arrivals
Instagram from May 1, 2025
Trunks that meet @taylorjensentj at his level​
Trunks that meet @taylorjensentj at his level​. Outerknown Ambassador and 4X WSL World Longboard Champ, @TaylorJensen has wear tested our APEX Evolution for the past few months. Here’s what he had to say: ​ “I’m a big fan of the fit and comfort that these new APEX Evolution trunks have. The biggest improvement that hit me when I got them is the durability. For the amount of time I’ve spent in them they’re showing no signs of any wear and tear.”
Instagram from Apr 30, 2025
As soft as your favorite towel​
As soft as your favorite towel​. A signature Outerknown fabric since the beginning, the recycled polyester in every Hightide’s terry toweling fabric is made from post-consumer waste, which keeps materials like water bottles, industrial fishing nets, and used clothing out of landfills. ​ Now even more versatile in heathered options that feel just as good as they look. ​
Instagram from Apr 29, 2025
Ten days on a boat in the Mentawais
Ten days on a boat in the Mentawais. 🏝️ @bonfirebeachkids​ Every surfer knows there’s magic on every boat trip, whether you’ve experienced one yourself or it’s still on your bucket list. Our Co-Founder and Creative Director, John Moore, hopped on @siboncharters and ventured deep into the Ments with some buddies to test his all-new APEX Evolution trunks.​ John (@bonfirebeachkids) was wearing the APEX Evolution 19” in the Indigo Zen Garden colorway, available on our website today.​ #FindYourOuterknown​
Instagram from Apr 28, 2025
Your reminder: Slow down and tune in
Your reminder: Slow down and tune in.​ #FindYourOuterknown
Email from Apr 27, 2025
Eco-Friendly Promotions and New Arrivals for Earth Day
Eco-Friendly Promotions and New Arrivals for Earth Day
Instagram from Apr 26, 2025
Often, Finding Your Outerknown isn’t necessarily about a destination or an endpoint, but rather, it’s discovered in all those little beautiful moments of infinity and happiness along the way
Often, Finding Your Outerknown isn’t necessarily about a destination or an endpoint, but rather, it’s discovered in all those little beautiful moments of infinity and happiness along the way. 🌸 @sageerickson tending to her garden with her pups.
Instagram from Apr 25, 2025
At Outerknown we didn’t design our Blanket Shirt to merely multitask—we built it to thrive in an array scenarios and environments
At Outerknown we didn’t design our Blanket Shirt to merely multitask—we built it to thrive in an array scenarios and environments. Pro surfer, @maliamanuel has a similar approach with her closet staple: ​ “The Blanket Shirt’s versatility is the perfect match to my lifestyle, from the unpredictable weather in Hawaii to being comfortable and chic for travel—it’s an essential.”
Instagram from Apr 24, 2025
Congrats, @kellyslater
Congrats, @kellyslater. @laureussport Only one of 19 people to have ever won the Laureus Lifetime Achievement Award, this award honors those individuals who have made a significant contribution to the world of sports, first awarded in 2000. Kelly joins a renowned list of names, including: Pelé, Gary Player, Zinedine Zidane, Niki Lauda, Tom Brady and more. Kelly Slater shared his thoughts on winning the prestigious award, “as a little kid, I wasn’t sure if people in my area, where I was from in Florida, could win a World Title or whatever, and now I look back, and in our sport, we have 22 World Titles from my state.” He elaborated, “you have to believe you can achieve something for it to happen.” Video by @taylorsteele. 🎥 #FindYourOuterknown
Instagram from Apr 24, 2025
🌎 What’s good for the planet is good for all of us
🌎 What’s good for the planet is good for all of us. It’s precisely why we’re the very first brand founded on a total commitment to sustainability. Our One of a Kind limited-edition graphic tee has a soft lived-in feel, crafted with Regenerative Organic Certified® cotton, a revolutionary approach to farming that actively works to heal the land, prioritize animal welfare, and uplift farming communities.

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