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Moroccanoil | Particl Company Profile

moroccanoil.com

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Moroccanoil

moroccanoil.com

Moroccanoil is classified primarily as a(n)
Beauty Products
company.
2 years of historical data available

The Particl app allows you to view & filter data across any dimension, with sophisticated filters and aggregation tools to extract just what you need.


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Moroccanoil Overview

Particl's database contains the following information about Moroccanoil:

Revenue
In the most recent 6 months, Moroccanoil has earned an estimated 168M in sales revenue from its e-commerce business.
Monitoring
100 Products · 160 SKUs/Variants
Data since
Nov 14, 2024
Popularity
Data types
AI Classified Product Types
Pricing
E-commerce Sales
Emails
Instagram posts
Homepages
Dataset
Online

Moroccanoil's Sales over time

Total earnings of around $168M in sales revenue over the last 6 months from its e-commerce business, and over 5.4M units sold in volume. Just the last full month's sales during Jun 2026 were $23M in revenue.

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Best Selling Product

Of all Moroccanoil products monitored by Particl in the last month, Moroccanoil Treatment Original is the best selling, at a price of $33.67. 100 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Moroccanoil Treatment Original
Moroccanoil Treatment Original
First seen Feb 17, 2024 ·
$999K999K sold
Product image for Moroccanoil Treatment Light
Moroccanoil Treatment Light
First seen Feb 17, 2024 ·
$999K999K sold
Product image for Hydrating Conditioner
Hydrating Conditioner
First seen Feb 17, 2024 ·
$999K999K sold
Product image for Hydrating Shampoo
Hydrating Shampoo
First seen Feb 17, 2024 ·
$845K28K sold
Product image for Luminous Hairspray Strong
Luminous Hairspray Strong
First seen Feb 17, 2024 ·
$788K34K sold
Product image for Curl Defining Cream
Curl Defining Cream
First seen Feb 17, 2024 ·
$746K24K sold
Product image for Hair & Body Fragrance Mist
Hair & Body Fragrance Mist
First seen Feb 17, 2024 ·
$630K26K sold
Product image for Luminous Hairspray Medium
Luminous Hairspray Medium
First seen Feb 17, 2024 ·
$999K999K sold
Product image for Leave-in Conditioner
Leave-in Conditioner
First seen Feb 17, 2024 ·
$999K999K sold
Product image for Perfect Defense Heat Protectant
Perfect Defense Heat Protectant
First seen Feb 17, 2024 ·
$999K999K sold

Similar Competitors

Aveda, OLAPLEX Inc., Ulta Beauty, Redken, L'OCCITANE en Provence, Kerastase, and more have been identified as similar to Moroccanoil by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for Moroccanoil based on their promotions, marketing, and Particl's proprietary data. Recently, Moroccanoil has been up to the following:

No significant events detected in the last month

Product Types

Hair Care is the most common product type of all Moroccanoil products, it made $9.2M in revenue last month alone.
Moroccanoil operates across broader categories like Personal Care, Health Care, and more that Particl classifies. Product types are broken down further in the Particl app.

Hair Care

Hair Styling

Bath & Body

Skin Care

Fragrances

33

22

21

6

3

Company Assets

Particl has collected over 25M promotional assets for companies like Moroccanoil. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Email from Aug 1, 2026
Summer Refresh: Upgrade Your Routine with Moroccanoil
Summer Refresh: Upgrade Your Routine with Moroccanoil
Email from Jul 31, 2026
Winter Body Care and Style Collection Promotion
Winter Body Care and Style Collection Promotion
Instagram from Jul 31, 2026
The look everyone’s talking about. 🕷️❤️
The look everyone’s talking about. 🕷️❤️ Take a closer look at #Zendaya’s red carpet hairstyle by Moroccanoil Stylist Ambassador @ursulastephen. Moroccanoil Treatment Original prepped the hair with signature nourishment and shine, NEW Sculpting Pomade added sleek definition, Curl Control Mousse enhanced natural texture, Styling Gel secured every detail, and Luminous Hairspray Strong finished the look with lasting hold.
Email from Jul 30, 2026
Moroccanoil 25% Discount Promotion Email
Moroccanoil 25% Discount Promotion Email
Email from Jul 29, 2026
Celebrate National Lip Day with New Lip Balm and Special Discounts
Celebrate National Lip Day with New Lip Balm and Special Discounts
Instagram from Jul 28, 2026
A closer look at the artistry behind the style.
A closer look at the artistry behind the style.   From inspiration to execution, our Global Stylist Ambassador @owengould shares the creative vision behind his Goddess-inspired look and the details that brought it to life.
Email from Jul 28, 2026
Moroccanoil Stylers Savings Event Email
Moroccanoil Stylers Savings Event Email
Instagram from Jul 27, 2026
The Artist vs. The Art
The Artist vs. The Art Global Stylist Ambassador @owengould transforms effortless waves into an intricate braided masterpiece.
Instagram from Jul 26, 2026
Effortless, Mediterranean-inspired waves, unlocked.
Effortless, Mediterranean-inspired waves, unlocked.   Our Global Stylist Ambassador @owengould preps with Hydrating Styling Cream to hydrate and add soft hold the hair. Once hair is curled he breaks up the waves with Intense Smoothing Serum for that glossy, undone finish, and seals the look with Luminous Hairspray.   Save this one for your next beach day or summer night out. ✨
Email from Jul 25, 2026
Moroccanoil January 2024 Promotions
Moroccanoil January 2024 Promotions
Instagram from Jul 25, 2026
Mid-height buns are having their moment for brides. 💍
Mid-height buns are having their moment for brides. 💍 @kasia_fortuna created these up-do’s using Smoothing Lotion to hydrate, smooth, and prep the hair for effortless styling, then finished with Luminous Hairspray for flexible, long-lasting hold
Instagram from Jul 24, 2026
9am to golden hour. ☀️
9am to golden hour. ☀️ From slow mornings to poolside afternoons and golden hour sunsets, our Argan Butter Lip Balms keep lips soft, smooth, and nourished all day long.
Homepage from Jul 24, 2026
30% Off Style Collection Promotion
Homepage change from Moroccanoil
Email from Jul 23, 2026
Moroccanoil Stylers Savings Event Email
Moroccanoil Stylers Savings Event Email
Instagram from Jul 23, 2026
The braid that’s been living rent-free in our minds. ✨ @caidybrasurehair breaks down the artistry...
The braid that’s been living rent-free in our minds. ✨ @caidybrasurehair breaks down the artistry behind the look, layering Moroccanoil favorites to create effortless texture, luminous shine, and beautifully touchable movement. 🩵
Homepage from Jul 23, 2026
25% Off Moroccanoil Shampoo and Conditioner Liters
Homepage change from Moroccanoil

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