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Moroccanoil | Particl Company Profile

moroccanoil.com

Logo for moroccanoil.com

Moroccanoil

moroccanoil.com

Moroccanoil is classified primarily as a(n)
Beauty Products
company.
2 years of historical data available

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Moroccanoil Overview

Particl's database contains the following information about Moroccanoil:

Revenue
In the most recent 6 months, Moroccanoil has earned an estimated 185M in sales revenue from its e-commerce business.
Monitoring
100 Products · 160 SKUs/Variants
Data since
Nov 14, 2024
Popularity
Data types
AI Classified Product Types
Pricing
E-commerce Sales
Homepages
Instagram posts
Emails
Dataset
Online

Moroccanoil's Sales over time

Total earnings of around $185M in sales revenue over the last 6 months from its e-commerce business, and over 5.9M units sold in volume. Just the last full month's sales during Apr 2025 were $17M in revenue.

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Best Selling Product

Of all Moroccanoil products monitored by Particl in the last month, Moroccanoil Treatment Original is the best selling, at a price of $33.67. 100 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Moroccanoil Treatment Original
Moroccanoil Treatment Original
First seen Feb 17, 2024 ·
$999K999K sold
Product image for Moroccanoil Treatment Light
Moroccanoil Treatment Light
First seen Feb 17, 2024 ·
$999K999K sold
Product image for Hydrating Conditioner
Hydrating Conditioner
First seen Feb 17, 2024 ·
$999K999K sold
Product image for Hydrating Shampoo
Hydrating Shampoo
First seen Feb 17, 2024 ·
$845K28K sold
Product image for Luminous Hairspray Strong
Luminous Hairspray Strong
First seen Feb 17, 2024 ·
$788K34K sold
Product image for Curl Defining Cream
Curl Defining Cream
First seen Feb 17, 2024 ·
$746K24K sold
Product image for Hair & Body Fragrance Mist
Hair & Body Fragrance Mist
First seen Feb 17, 2024 ·
$630K26K sold
Product image for Luminous Hairspray Medium
Luminous Hairspray Medium
First seen Feb 17, 2024 ·
$999K999K sold
Product image for Leave-in Conditioner
Leave-in Conditioner
First seen Feb 17, 2024 ·
$999K999K sold
Product image for Perfect Defense Heat Protectant
Perfect Defense Heat Protectant
First seen Feb 17, 2024 ·
$999K999K sold

Similar Competitors

Aveda, OLAPLEX Inc., Ulta Beauty, Redken, L'OCCITANE en Provence, Kerastase, and more have been identified as similar to Moroccanoil by Particl, based on the types of products they sell, and their online presence.

Product Types

Hair Care is the most common product type of all Moroccanoil products, it made $9.2M in revenue last month alone.
Moroccanoil operates across broader categories like Personal Care, Health Care, and more that Particl classifies. Product types are broken down further in the Particl app.

Hair Care

Hair Styling

Bath & Body

Skin Care

Fragrances

33

22

21

6

3

Company Assets

Particl has collected over 25M promotional assets for companies like Moroccanoil. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from Jul 3, 2026
Homepage change from Moroccanoil
Instagram from Jul 2, 2026
POV: your wash day duo is doing exactly what it needs to do. ✨
POV: your wash day duo is doing exactly what it needs to do. ✨   🎥: @keyatta.davis
Email from Jul 2, 2026
20% Off Summer Favorites – Limited Time Offer!
20% Off Summer Favorites – Limited Time Offer!
Email from Jul 1, 2026
Moroccanoil Summer Savings Event Email
Moroccanoil Summer Savings Event Email
Instagram from Jul 1, 2026
Just checking in...Is it time for a restock?
Just checking in...Is it time for a restock?   Head to the link in our bio to stock up on your summer faves!
Homepage from Jul 1, 2026
Summer Savings Promotion
Homepage change from Moroccanoil
Instagram from Jun 30, 2026
#REPOST When sleek is the statement. 🕷️❤️
#REPOST When sleek is the statement. 🕷️❤️ Moroccanoil Stylist Ambassador @ursulastephen brought #Zendaya’s red carpet look to life with mirror-like shine and sculpted definition. Moroccanoil Treatment Original delivered the perfect smooth foundation, while the new Moroccanoil Sculpting Pomade added polished hold and a glossy finish.
Email from Jun 30, 2026
Get Ready for Summer - Discover Your Perfect Scent
Get Ready for Summer - Discover Your Perfect Scent
Instagram from Jun 30, 2026
Soft, subtle lightening just in time for brighter summer days using all #MoroccanoilColor. ☀️
Soft, subtle lightening just in time for brighter summer days using all #MoroccanoilColor. ☀️ 🎥: @glorified.hair
Email from Jun 29, 2026
Moroccanoil Summer Savings Event - 20% Off for Rewards Members!
Moroccanoil Summer Savings Event - 20% Off for Rewards Members!
Instagram from Jun 29, 2026
Never underestimate the power of a girl grip💖
Never underestimate the power of a girl grip💖 🎥: @vittoria.meow_
Instagram from Jun 28, 2026
Pride Celebration Post by @hairbylunabelle
Celebrating Pride through color, creativity, and self-expression. 🌈 Created by @hairbylunabelle using Moroccanoil Color.
Email from Jun 28, 2026
Summer Savings Event Email with 20% Discount for Rewards Members
Summer Savings Event Email with 20% Discount for Rewards Members
Instagram from Jun 27, 2026
Moroccanoil Summer Giveaway Announcement
Ready for Summer? We partnered with @atelierpleasureandplay to gift one lucky winner the ultimate summer set☀️🌊✨   🩵 The complete Moroccanoil Hair & Body Fragrance Mist Collection, including Fragrance Originale plus our newest scents, Dahlia Rouge & Ambiance de Plage 👙 A custom bikini + sarong from @atelierpleasureandplay   How to win: ☀️Follow @moroccanoil & @atelierpleasureandplay ☀️Like this post ☀️Comment where you’re travelling to this summer   This giveaway is open to all legal residents of the continental US and DC, who are 18+ years of age. No purchase necessary to enter or win. Void where prohibited. Open to legal residents of the fifty (50) U.S. states (including the District of Columbia) who have reached the age of majority in their state of residence. Eligibility and sweepstakes subject to official rules (link in bio). This giveaway is in no way associated with or sponsored by Meta or Instagram. Winner will be contacted by this verified account only if selected. We’ll be choosing one lucky winner by 6/29 at 11:59PM EST.
Email from Jun 27, 2026
Member Exclusive: Save 20% Sitewide This Summer
Member Exclusive: Save 20% Sitewide This Summer
Instagram from Jun 26, 2026
Smooth & Shiny Hair Routine with Prime Day Savings
Silky blowouts, all summer long!   @jenntran shows us how she gets smooth, shiny hair using Moisture Repair Shampoo and Conditioner, All in One Leave-in Conditioner, Curl Defining Cream, and Moroccanoil Treatment Original.   Shop her full routine on @amazonbeauty and save during Prime Day 🩵
Email from Jun 26, 2026
Summer Collection Promotion Email
Summer Collection Promotion Email

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