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Huel | Particl Company Profile

huel.com

Logo for huel.com

Huel

huel.com

Huel is classified primarily as a(n)
Food & Beverage
company.
2 years of historical data available

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Huel Overview

Particl's database contains the following information about Huel:

Revenue
In the most recent 6 months, Huel has earned an estimated 23M in sales revenue from its e-commerce business.
Monitoring
21 Products · 145 SKUs/Variants
Data since
Apr 8, 2023
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Emails
Homepages
Instagram posts
Dataset
Online

Huel's Sales over time

Total earnings of around $23M in sales revenue last month from its e-commerce business, and over 741K units sold in volume.

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Best Selling Product

Of all Huel products monitored by Particl in the last month, Black Edition is the best selling, at a price of $56.3. 21 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Black Edition
Black Edition
First seen Mar 22, 2021
$999K999K sold
Product image for Black Edition Ready-to-drink
Black Edition Ready-to-drink
First seen May 1, 2024
$999K999K sold
Product image for Hot & Savory Cups
Hot & Savory Cups
First seen Jan 2, 2024
$999K999K sold
Product image for Ready-to-drink
Ready-to-drink
First seen Mar 22, 2021
$210K3.1K sold
Product image for Powder
Powder
First seen Mar 22, 2021
$206K4.3K sold
Product image for Huel Shaker
Huel Shaker
First seen May 21, 2021
$174K12K sold
Product image for Daily Greens
Daily Greens
First seen Feb 23, 2023
$155K2.7K sold
Product image for Superblend
Superblend
First seen Jan 9, 2024
$999K999K sold
Product image for Complete Protein
Complete Protein
First seen Jul 7, 2021
$999K999K sold
Product image for Complete Nutrition Bar
Complete Nutrition Bar
First seen Nov 8, 2023
$999K999K sold

Similar Competitors

Kaizenliving, Jimmy Joy, Soylent, and more have been identified as similar to Huel by Particl, based on the types of products they sell, and their online presence.

Product Types

Meal Replacement Drinks is the most common product type of all Huel products, it made $2M in revenue last month alone.
Huel operates across broader categories like Beverages, Food Items, Health Care, and more that Particl classifies. Product types are broken down further in the Particl app.

Meal Replacement Drinks

Nutrition & Supplements

7

5

Company Assets

Particl has collected over 25M promotional assets for companies like Huel. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Email from Apr 1, 2025
Mystery Discount Offer - Expires Tonight
Mystery Discount Offer - Expires Tonight
Homepage from Mar 31, 2025
Homepage change from Huel
Email from Mar 29, 2025
Too old to get fit? Think again 🏃
Too old to get fit? Think again 🏃
Email from Mar 27, 2025
Exclusive $10 Off for New Customers on Huel
Exclusive $10 Off for New Customers on Huel
Homepage from Mar 27, 2025
Homepage Promotions for Huel
Homepage change from Huel
Email from Mar 25, 2025
Introducing Huel Daily Greens: Unlock 146 Health Benefits
Introducing Huel Daily Greens: Unlock 146 Health Benefits
Homepage from Mar 25, 2025
Homepage change from Huel
Email from Mar 22, 2025
Is your gut your second brain? 🧠
Is your gut your second brain? 🧠
Email from Mar 20, 2025
Spring Flavors Promotional Email
Spring Flavors Promotional Email
Instagram from Mar 18, 2025
COOKIES & CREAM FOR BREAKFAST
COOKIES & CREAM FOR BREAKFAST? WE’RE IN. 🍪🤍 Introducing our 5th flavour of Black Edition Ready-to-drink, Cookies & Cream! Sweet, creamy vanilla with a hint of chocolate cookie - like dunking cookies in milk. Smooth, delicious, and packed with 35g of plant-based protein, zero artificial sweeteners, and all the essentials. Available now on our UK site and in Tesco Superstores. Coming soon to the USA! 🇺🇸
Email from Mar 17, 2025
St. Patricks Day Mystery Sale Notification
St. Patricks Day Mystery Sale Notification
Instagram from Mar 17, 2025
New flavour loading
New flavour loading... Any guesses? 👀
Email from Mar 15, 2025
The best high-protein breakfasts 🥑💪
The best high-protein breakfasts 🥑💪
Email from Mar 13, 2025
World Sleep Day Tips from Huel
World Sleep Day Tips from Huel
Instagram from Mar 11, 2025
Blue Raspberry Daily A-Z vitamins is here and it’s ✨ NEXT LEVEL ✨ But what flavour should we drop next
Blue Raspberry DAZ is here and it’s ✨ NEXT LEVEL ✨ But what flavour should we drop next? 👀 Hit us with your wildest ideas!
Email from Mar 11, 2025
Discover Huel Black Edition for Complete Nutrition
Discover Huel Black Edition for Complete Nutrition
Email from Mar 8, 2025
Huel Digest: Science-backed Insights for Womens Health
Huel Digest: Science-backed Insights for Womens Health
Instagram from Mar 6, 2025
I see it
I see it. I like it. I want it. I got it. 😉

Better Data with AI

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Explore emails, ads, and more

Agencies and marketers can cut through the noise and find the best ads, campaigns, and social media content about Huel all in one place, completely free. Take it a step further in the Particl app to see how those campaigns are performing.

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