NYC just made history — and it starts with a name. 🗽 For the first time in nearly a decade, NYC's #1 baby names changed. Noah and Mia dethroned Liam and Emma in 2024 — after 8+ years at the top. Of the 65,222 babies born in NYC last year, families chose Noah 722 times and Mia 422 times. Swipe to see the full top 5 girls, top 5 boys, the fastest risers — and one name that appeared on both the 1898 and 2024 lists. 📤 Share this with the NYC parent who already has the name picked out. Source: NYC Dept. of Health, released December 22, 2025.
estella-nyc.com
Mar 28, 2026Instagram
They said it was temporary. The zip code changed. New York didn't. Give their baby a piece of the city they never really left. Tag someone who still says 'when we lived in New York…' — link in bio.
estella-nyc.com
Mar 27, 2026Instagram
Spring Bodysuit Sale - Discount Offers on Organic Bodysuits
estella-nyc.com
Mar 27, 2026Email
No registry. No idea what to get. Here's the list. 🗽 Five NYC baby gifts — from $60 to $228. Organic cotton, handknit in Peru, and gift-boxed before they even arrive. Save this for the next shower on your calendar. 💾 🛍️ Link in bio. #babygiftideas #babyshowergift #nycbaby #organicbaby #babygifts #newbornbaby #giftfornewmom #nycmom #babygiftset #estellanyc #babygift #newparents #babygiftguide #springbaby #babygiftsnyc
estella-nyc.com
Mar 26, 2026Instagram
Handcrafted Sports Gifts for Babys First March Madness
estella-nyc.com
Mar 26, 2026Email
Is swaddling safe? ✅ Here's what the American Academy of Pediatrics actually says — four facts every new parent should know: 🌙Swaddling can help calm newborns and reduce the startle reflex, supporting longer sleep. ⚠️Stop swaddling the moment baby shows any sign of rolling — usually around 2 months. 🔄Always place a swaddled baby on their back — never side or stomach. 🦴Keep the wrap loose around the hips so legs can bend freely — this helps prevent hip dysplasia. P.S. Our organic cotton swaddle checks every one of these boxes. 🤍
estella-nyc.com
Mar 25, 2026Instagram
Just Launched: NYC Taxi Gift Set for Little New Yorkers
estella-nyc.com
Mar 25, 2026Email
Chelsea in spring with a newborn hits differently. Save this for your next stroll — and if you end up at Lucky Wang or Posman Books, they both carry Estella. Because your baby needs their first NYC souvenir. 🗽 Link in bio.
estella-nyc.com
Mar 24, 2026Instagram
Explore the Best-Selling NYC Rattle Set
estella-nyc.com
Mar 24, 2026Email
Do not show this to a dog-loving mom-to-be. 🐶 She'll want Sparky in every corner of the nursery — and honestly? Valid. Hand-knit from organic cotton. Soft enough for newborns. Cute enough to make every dog lover melt. Happy National Puppy Day from the tiniest dog lover in NYC. 🗽 Link in bio → Sparky the Dog Plush Toy
estella-nyc.com
Mar 23, 2026Instagram
Explore Heirloom Baby Gifts and Special Offers
estella-nyc.com
Mar 23, 2026Email
Explore Our Handcrafted Organic Baby Gifts - Perfect for Gift-Givers
estella-nyc.com
Mar 22, 2026Email
NYC aunties — this one's for you. You already know you're the fun one. The one who shows up with the gift nobody else thought of. The one baby lights up for. This is that gift. NYC onesie. Taxi rattle. Apple rattle. Organic cotton. Gift-boxed and ready to make you legendary. 🛍️ Link in bio.
estella-nyc.com
Mar 21, 2026Instagram
Up to 61% Off: This Weeks Handpicked Baby Gifts Sale
estella-nyc.com
Mar 20, 2026Email
Baseball season + a brand new New Yorker. ⚾🗽 This is exactly why we make what we make — so baby's first everything feels like New York. Our handknit baseball rattle, captured beautifully by @angicarmanphotography. Link in bio for NYC baby gifts. #NYCBaby #NewYorkBaby #NYCNewborn #BabyGiftsNYC #EstellaNYC #NewYorkParents #NYCParenting #BaseballSeason #OpeningDay #NewYorker #OrganicBaby #NewbornPhotography #NYCNewbornPhotographer
estella-nyc.com
Mar 19, 2026Instagram
Texture Matters: Discover Sensory-Friendly Toys for Babies
estella-nyc.com
Mar 19, 2026Email
Made with love
estella-nyc.com
Mar 19, 2026Meta Ads
New Brooklyn Brunch Gift Set Launched
estella-nyc.com
Mar 18, 2026Email
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