How the Whiting siblings are redefining diamonds, design and family legacy⁠ ⁠ By @ruby.primrose @bazaaraustralia⁠ @catinella.pr⁠ ⁠ STEPPING INTO ANTWERP’S historic Diamond Quarter feels like entering the set of a heist movie — minus the ski masks and high-speed chases. In those heightened worlds, diamond deals happen in hushed corners, suitcases are swapped like secrets, and gemstones catch the light with every turn. The energy is electric. But instead, I found myself in the calm and sparkling company of Cushla Whiting, a family-run business dedicated to transforming diamonds into modern heirlooms meant to be cherished for generations.⁠ ⁠ Founded by siblings Anna, Cushla, and Hamish Whiting in 2014, the brand’s roots run deep in gemological expertise, a tradition set by their father Peter Whiting — a former All Black who swapped the rugby pitch for the diamond trade in the late 1970s. It’s safe to say that the Whiting family don’t do anything by halves.⁠ ⁠ Our journey kicked off at a diamond dealer’s office, where we met David Horowitz — a man who genuinely lives and breathes diamonds. Seriously, if you spent five minutes listening to him, you’d know it, too. Not only does he own his own diamond company, but he’s also a diamond rough buyer, sourcing rough stones — diamonds in their raw, uncut, and unpolished state.⁠ ⁠ He spoke about diamonds like they were living, breathing things, each with a unique story. And his commitment to traceability shone through every word. “I mainly work with rough diamonds that come directly from producers to guarantee traceability and authenticity,” he said. In such an industry, this kind of transparency is a rare and critical promise.⁠ ⁠ And that’s exactly what Cushla Whiting stand for — a commitment that goes beyond the sparkle. For them, it’s about ensuring every diamond carries its traceable story, with nothing to hide beneath the surface. Ethical sourcing and transparency aren’t just nice words on a mission statement; they’re the foundation of everything they do. “Even the smallest lapse can ripple through the market,” Horowitz added, making it clear that traceability isn’t just a nice-to-have — it’s essential.⁠ ⁠ ⁠